Anurag Jain,the CEO of SMSTadka & MindsArray was a Mente at Headstart Mumbai Mentoring Session

1. Overview Bring mobile closer to life

2. SMSTadka.com is an Operator Independent VAS service for Indian Mobile Users via Online as well as Offline Retail channels. Increasing Online Visitor base of 2,50,000 1200 Retailers in Mumbai at present selling services through Scratch Card based system Reach to 35,000 outlets via Service Commerce Networks – {OneStopShop, Paypoint, Euronet} Partner with a leading lottery service India for Distributions {Playwin} What is SMSTadka.com?

3. The SMSTadka – Today & In Future Mobile Wallet and Payments Coming Soon SMS Subscription Alerts Active Third Party Services & Shopping Personalized Value added Services . Prepaid Cash Balance Coming Soon Active Multimedia Audio / Visual Mobile Content Mobile Cash Games & Contests Mobile Games & Apps Active + More Content partners coming Onboard Soon 6 months: Under Dev 3 months: Under Dev

4. Operator Independent VAS? Third Party Content Third Party Digital Services All are invited – Mobile users from all networks can use our services.Mobile Users who are willing to use digital services beyond their operator offerings forms a huge market. SMSTadka VAS Products SMSTadka VAS Platform/Prepaid Payment System Works on All Mobiles - All Networks

5. This is something new SMSTadka has to offer to its users. These services deliver user-specific content based on the parameters collected from the user, like his location, DOB or any other relevant input given by the user. Ex. Stock Market News Specific to the Company user picks Daily PNR Status alerts of his PNR Number Kundli Alerts Specific to his DOB and Place of Birth (These are some of the Examples, However SMSTadka is developing many such services which provide digital content based on the user inputs) Personalized VAS? My Wt and Health My Preferred Stocks My Savings/ my future financial goals My DOB /Place of Birth My favourite Places/Food/ Fashion/Music/movies My Railway PNR number Subscribe through SMSTadka channel Your Kundli Alerts Your Daily PNR Status Stock Alerts News for you Health & Beauty Tips for You Deals & Offers that you are looking for

6. A lot of Digital Content and Service Provider companies wish to open their gates to the world of mobile as Mobile revolution came in India before the internet revolution happen. Some of the example Third Party services which are potential future partner for SMSTadka are Local Deals and Discount sites TV Guide – Best on TV today for you Stock market related services Auction and Reverse Auction Health and Education Content and service providers Any other service which can be delivered via Mobile and wish to collect payment. Third Party Services?

7. SMSTadka is presently offering its services via FMCG channel (Regular prepaid Outlet), Below are the few products in the form of scratch cards SMSTadka Retail Products

8. SMSTadka Retail Products contd…

9. How it works? Step 1: Scratch the area to get the 8 digit code Step 2: SMS the 8 digit code Eg. ‘63386753’ to the number given: 07 666 888 676 Step 3: Receive confirmation within seconds

10. SMSTadka High Tech Retailer Panel – Similar Interface for existing S-Commerce Networks

11. SMSTadka Market Channels Via : www.smstadka.com Online Payment method: Credit Card, Debit Card and net banking Via: PC/Internet Enabled Retail Outlets High Tech Retail Outlet can activate the services directly on the customers mobile or sell him the SMSTadka balance Via: Regular Retail outlet selling Scratch Cards Traditional Retail Scratch Cards are sold specific to a service and customer can activate it instantly Via: SMSTadka VAS Platform Third Party Websites Digital content providers can use SMSTadka VAS platform to sell their services using their online channels

12. 700 Million Mobile users in India Launch of 3G and Lower cost of High end phones Mobile has emerged as the biggest and most accessible medium for all classes of society Demand for regional content and mobile digital services was never too high as now Online Payment Services are still not so popular in India as compared to Mobiles phones usage Why Now?

13. Benefits to the Retailers Exciting new product offering for almost every customer More Revenue per customer New and regular Footfall Option to choose service beyond telecom Operator

14. Anurag Jain anurag@mindsarray.com www.mindsarray.com +91 900 438 7418 022 - 28881690 For More Details - Contact