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Social media for academic profile

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Presentation on building an academic online presence using social media delivered by Dr Hazel Hall at the University of Glasgow, 14th June 2016

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Social media for academic profile

  1. 1. Social media for academic profile Presentation delivered at the University of Glasgow 14th June 2016 Professor Hazel Hall http://hazelhall.org http://slideshare.net/hazelhall @hazelh
  2. 2. http://hazelhall.org/about
  3. 3. @hazelh http://slideshare.net/hazelhall
  4. 4. Seminar themes 1. Established and new measures of academic impact 2. Consideration of the range of social media tools available to help promote your research and develop your academic profile 3. Recommendations on which tools to use for developing an online presence as a researcher
  5. 5. Established measures of academic impact Bibliometric indicators measure “academic” impact of individuals’ output  Quantity and quality of publications  Quantity and quality of citations to those publications  Codified in citation databases
  6. 6.  Peer-reviewed papers in international journals  Keynotes and invited papers  Peer-reviewed conference papers at international conferences  Peer-reviewed abstracts for papers at international conferences  Unpublished conference papers  Peer-reviewed papers for practitioner journals  Practitioner/trade press articles  Other presentations for external audiences: international  Other presentations for external audiences: UK  Research reports
  7. 7. Established measures of academic impact Bibliometric indicators measure “academic” impact of individuals’ output  Quantity and quality of publications  Quantity and quality of citations to those publications  Codified in citation databases
  8. 8. http://jis.sagepub.com/reports/most-cited
  9. 9. Established measures of academic impact Bibliometric indicators measure “academic” impact of individuals’ output  Quantity and quality of publications  Quantity and quality of citations to those publications  Codified in citation databases
  10. 10. http://webofknowledge.com
  11. 11. Alternative impact measures Altmetrics assess the impact of individual output using various criteria across a range of platforms  recommended by others  praised by opinion leaders  mentioned in social media  etc.  downloaded  acknowledged  included in syllabi  quoted in the press  cited in policy documents
  12. 12. files.figshare.com/1067961/56_impacts_preprint_5_26_13.pdf Center for the Study of Interdisciplinarity (CSID), University of North Texas (2011)
  13. 13. http://hazelhall.org/2013/07/14/altmetrics-achieving-and-measuring-success-in-communicating-research-in-the-digital-age/  Judgements of esteem rely on more than “mere” publication record.  Visibility is becoming increasingly important to building a personal profile and the reputational benefits that this brings:  Collaboration approaches  Speaking invitations  Committee service
  14. 14.  Peer-reviewed papers in international journals  Keynotes and invited papers  Peer-reviewed conference papers at international conferences  Peer-reviewed abstracts for papers at international conferences  Unpublished conference papers  Peer-reviewed papers for practitioner journals  Practitioner/trade press articles  Other presentations for external audiences: international  Other presentations for external audiences: UK  Research reports
  15. 15. http://lisresearchcoalition.files.wordpress.com/2012/02/rilies1_report.pdf Dissemination/engagement activities and impact: relationship RiLIES project recommendations  Ensure your project has high level support  Include target research audience(s) in the execution of the research  Take into account target audience(s) preferences for consuming research output  Present output in a way that is accessible to the target audience
  16. 16. http://lisresearchcoalition.files.wordpress.com/2012/02/rilies1_report.pdf Dissemination/engagement activities and impact: relationship RiLIES project recommendations  Ensure your project has high level support  Include target research audience(s) in the execution of the research  Take into account target audience(s) preferences for consuming research output  Present output in a way that is accessible to the target audience Much of this is about how the work is disseminated, in particular:  output format (content creation)  accessibility (sharing) - and this is where social media come in…
  17. 17. There are lots of places “to be”  (Local profiles)  CV services  e.g. LinkedIn  Resource sharing sites  e.g. Flickr, Pinterest, SlideShare, SoundCloud, Vimeo, YouTube  ID services  e.g. Orcid, ResearcherID  Profile services  e.g. Academia.edu, Google Scholar, ResearchGate  Blogging and microblogging platforms  e.g. CoverItLive, Medium, Quora, The Conversation, Tumblr, Twitter WordPress  Impact measurement tools  e.g. Klout  Collaboration sites  e.g. Citeulike, Mendeley  Social networking sites  e.g. Facebook, Lanyrd
  18. 18. So where should you be? For wide dissemination of publications  ID services (e.g. Orcid, ResearcherID) and research profile services (e.g. Academia.edu, Google Scholar, ResearchGate) For wide dissemination of presentations  Resource sharing sites (e.g. SlideShare, SoundCloud, Vimeo, YouTube) If you are interested in tracking your impact  Impact measurement tools (e.g. Klout) If you want to keep up to date/others updated  Twitter - and to provide a directory of it all  About.me
  19. 19. So where should you be: essentials? 1. Your CV on LinkedIn ✓
  20. 20. So where should you be: essentials? 1. Your CV on LinkedIn ✓ 2. Your academic identity registered on ID services (e.g. Orcid, ResearcherID) ✓
  21. 21. So where should you be: essentials? 1. Your CV on LinkedIn ✓ 2. Your academic identity registered on ID services (e.g. Orcid, ResearcherID) ✓ 3. Your publication track record on profile services (e.g. Academia.edu, Google Scholar, ResearchGate) ✓
  22. 22. So where should you be: essentials? 1. Your CV on LinkedIn ✓ 2. Your academic identity registered on ID services (e.g. Orcid, ResearcherID) ✓ 3. Your publication track record on profile services (e.g. Academia.edu, Google Scholar, ResearchGate) ✓ 4. Links to the above from About.me ✓
  23. 23. Should you set up a personal blog? 1. Do you want/need a full “independent” online profile? 2. Do you enjoy writing? 3. Are you prepared to give up your free time to blog regularly? 4. What will be your communications strategy?  What will you call your blog?  What will it cover?  How often will you post to it?  How will you direct traffic to it?
  24. 24. Lyndsey Jenkins: lyndseyjenkins.org/  @LJenk2015 Frances Ryan: justaphd.com  @cleverfrances John Mowbray: johnmowbray.org  @jmowb_napier
  25. 25. Iris Buunk: theknowledgeexplorer.org  @irisbuunk Leo Appleton: goodnessoflibraries.blogspot.co.uk/  @leoappleton Alicja Pawluczuk: phdadventures.com/  @AlicjaPawluczuk
  26. 26. Blog alternatives  In-house news platform
  27. 27. Blog alternatives  In-house news platform  Update function on LinkedIn
  28. 28. Blog alternatives  In-house news platform  Update function on LinkedIn  Ad hoc blogging on Medium, guest contributions to The Conversation https://theconversation.com/mind-the-gender-gap-why-women-must-still-fight-for-equality-in-science-32923
  29. 29. https://medium.com/@write4research http://blogs.lse.ac.uk/impactofsocialsciences
  30. 30. Contact Hazel Hall http://hazelhall.org http://slideshare.net/hazelhall @hazelh h.hall@napier.ac.uk +44 0131 455 2760
  31. 31. Social media for academic profile Presentation delivered at the University of Glasgow 14th June 2016 Professor Hazel Hall http://hazelhall.org http://slideshare.net/hazelhall @hazelh

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