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Evaluating your digital impact

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Presentation to the ESRC Scottish Graduate School of Social Science on the evaluation of the digital impact of research. There is a video associated with these slides available at https://vimeo.com/149665866

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Evaluating your digital impact

  1. 1. Evaluating your digital impact Workshop presented at SGSSS Summer School Edinburgh, 9th June 2015 Part 1 presented by Professor Hazel Hall http://hazelhall.org http://slideshare.net/hazelhall
  2. 2. http://hazelhall.org/about
  3. 3. Workshop part 1 Covered here: 1. Consideration of the range of social media tools available to help increase research impact 2. Recommendations on which tools to use for developing an online presence as a researcher
  4. 4. Established impact measures Bibliometric indicators measure “academic” impact of individuals’ output  Quantity of publications  Quantity of citations to those publications  Codified in citation databases
  5. 5. Established impact measures Bibliometric indicators measure “academic” impact  Quantity of publications  Quantity of citations to those publications http://webofknowledge.com
  6. 6. Alternative impact measures Altmetrics assess the impact of individual output using various criteria across a range of platforms  recommended by others  praised by opinion leaders  mentioned in social media  etc.  downloaded  acknowledged  included in syllabi  quoted in the press  cited in policy documents  Judgements of esteem rely on more than “mere” publication record.  Visibility is becoming increasingly important for personal research impact and the reputational benefits that this brings:  Collaboration approaches  Speaking invitations  Committee service
  7. 7. http://cas-csid.cas.unt.edu/?p=4475
  8. 8. http://hazelhall.org/2013/07/14/altmetrics-achieving-and-measuring-success-in-communicating-research-in-the-digital-age/
  9. 9. But what about wider impact? Research reach  policy  action  improvements  Take into account target audience(s) preferences for consuming research output  Present output in an way that is accessible to the target audience  Ensure project has high level support  Include target research audience(s) in the execution of the research Activities to ensure that investment in research deliver social and economic benefit
  10. 10. http://lisresearchcoalition.files.wordpress.com/2012/02/rilies1_report.pdf
  11. 11. But what about wider impact? Research reach  policy  action  improvements  Take into account target audience(s) preferences for consuming research output  Present output in an way that is accessible to the target audience  Ensure project has high level support  Include target research audience(s) in the execution of the research Activities to ensure that investment in research deliver social and economic benefit Much of this is about how the work is disseminated, in particular:  output format (content creation)  accessibility (sharing) - and this is where social media come in…
  12. 12. There are lots of places “to be”  (Local profiles)  CV services  e.g. LinkedIn  Resource sharing sites  e.g. Flickr, Pinterest, SlideShare, SoundCloud, Vimeo, YouTube  ID services  e.g. Orcid, ResearcherID  Profile services  e.g. Academia.edu, Google Scholar, ResearchGate  Blogging and microblogging platforms  e.g. CoverItLive, Medium, Quora, The Conversation, Tumblr, Twitter WordPress  Impact measurement tools  e.g. ImpactStory, Klout  Collaboration sites  e.g. Citeulike, Mendeley  Social networking sites  e.g. Facebook, Google+, Lanyrd
  13. 13. So where should you be? For wide dissemination of publications  ID services (e.g. Orcid, ResearcherID) and research profile services (e.g. Academia.edu, Google Scholar, ResearchGate) For wide dissemination of presentations  Resource sharing sites (e.g. SlideShare, SoundCloud, Vimeo, YouTube) If you are interested in tracking your impact  Impact measurement tools (e.g. ImpactStory, Klout) If you want to keep up to date/others updated  Twitter - and to provide a directory of it all  About.me
  14. 14. So where should you be: essentials? 1. Your CV on LinkedIn
  15. 15. 15
  16. 16. So where should you be: essentials? 1. Your CV on LinkedIn ✓ 2. Your academic identity registered on ID services (e.g. Orcid, ResearcherID)
  17. 17. So where should you be: essentials? 1. Your CV on LinkedIn ✓ 2. Your academic identity registered on ID services (e.g. Orcid, ResearcherID) ✓ 3. Your publication track record on profile services (e.g. Academia.edu, Google Scholar, ResearchGate)
  18. 18. So where should you be: essentials? 1. Your CV on LinkedIn ✓ 2. Your academic identity registered on ID services (e.g. Orcid, ResearcherID) ✓ 3. Your publication track record on profile services (e.g. Academia.edu, Google Scholar, ResearchGate) ✓ 4. Links to the above from About.me
  19. 19. Should you set up a personal blog? 1. Do you want/need a full “independent” online profile? 2. Do you enjoy writing? 3. Are you prepared to give up your free time to blog regularly? 4. What will be your communications strategy?  What will you call your blog?  What will it cover?  How often will you post to it?  How will you direct traffic to it?
  20. 20. Some blog examples Research students in the Centre for Social Informatics at Edinburgh Napier University  Frances Ryan: http://justaphd.com  @cleverfrances  John Mowbray: http://johnmowbray.org  @jmowb_napier  Iris Buunk: http://theknowledgeexplorer.org  @irisbuunk
  21. 21. social media planning 24
  22. 22. social media planning 25
  23. 23. social media planning 26
  24. 24. Blog alternatives  In-house news platform  Update function on LinkedIn  Ad hoc blogging on Medium, guest contributions to The Conversation
  25. 25. Resources For further detail on individual services mentioned in this presentation see Using social media to promote your research by Hazel Hall. The London School of Economics blog Maximising the impact of academic research is well worth following Sharing the DREaM blueprint gives an account of how social media extended the reach of an AHRC project in 2011/12
  26. 26. social media planning 31 https://theconversation.com/mind-the-gender-gap-why-women-must-still-fight-for-equality-in-science-32923
  27. 27. To end… a commercial break! Free doctoral colloquium, Monday 22nd June, Aberdeen
  28. 28. Evaluating your digital impact Workshop presented at SGSSS Summer School Edinburgh, 9th June 2015 Part 1 presented by Professor Hazel Hall http://hazelhall.org http://slideshare.net/hazelhall

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