Jez Jowett explains - What is Social Media?? Have a look...

1. WHAT
IS
SOCIAL
MEDIA
?
P
Jez
Jowe4,
HSE
Global
Director
#Jezmond.

2. The
Context
for
Social
Media
-­‐
EvoluJon
of
CommunicaJon
2

3. The
Context
for
Social
Media
-­‐
EvoluJon
of
the
internet
/
technology
People
have
always
been
social.
Internet
turbo
charged
this.
Pre
PC
AD
1970’s
1990’s
2000-­‐3
2006-­‐7
2008
2009
Groups
Stone
Age
Hackers
Forums
iPod
YouTube
Obama
Effect
iPhone
Socializing
Story
Telling
Gates
&
Jobs
Virals
MySpace
Facebook
Twi4er
FourSquare
Tim
Berners
Lee
Napster
Broadband
3G
Apps
&
widgets
Groupon
Gamers
SecondLife
Social
=
face
to
face,
phone,
mail.
Social
=
online,
virtual,
communiJes
3

4. The
Context
for
Social
Media
-­‐
Consumers,
trust
and
transparency.
People
trust
friends
and
people
‘like
me’,
not
adverJsing.

5. Defining
Moment
:
WEB2.0
(Tim
O’Reilly
2005)
Free,
easy,
open,
collaboraJve.
The
4
Pillars
:
Content,
CommuniJes,
CommunicaJons,
ConnecJons
5

6. CONTENT
it’s Elvis

7. COMMUNITIES
love you or hate you

8. COMMUNICATIONS
easy, instant

9. CONNECTIONS
super smart, super connectors

10. All
these
factors,
gave
‘birth’
to
social
media
(though
people
had
been
social
online
since
1972)
+
Price,
broadband
penetraJon,
WIFI.
+
EducaJon,
experience,
confidence.
+
Online
friends.
Virtual.
Chat.
Skype.
+
FUN!
I’ll
Facebook
You!
;-­‐)

11. Social
Media
definiJon
“People
connecJng
with
other
people,
through
the
internet,
to
share
stories,
experiences,
opinions
and
content”
It
is
a
conversaJon.
It
is
a
relaJonship.

12. Social
Media
Sites
(&
tools)
FILM
LOCATION
Share
your
own
video
or
watch
and
Share
where
you
are
and
what
you
are
comment
on
others
doing,
and
find
friends
FRIENDS
A
THOUGHT
Connect
with
your
friends
(find,
share,
Express
yourself
in
140
characters
comment,
upload,
discuss)
PHOTO
THOUGHTS
Upload
your
images
for
others
to
see,
Commit
to
digital
paper
what
you
find
discuss
and
download
interesJng
and
want
others
to
SOUNDS
PROFESSION
Share
what
you
are
listening
to
with
Connect
with
colleagues,
interests
and
others,
and
vice
versa
qualificaJons
12

13. Social
Media
in
pracJse
A
DAY
IN
THE
LIFE
OF.........
JEZMONDO
HOW
I
USE
SOCIAL
MEDIA
13

14. 7.15am
Woke
up
to
this
14

15. 7.35am
Checked
mail
and
messages

16. 7.50am
1st
day
@
school
3255

17. 7.57am
Twitter Sky News
Packed
our
bags
&
pockets
Remote mouse
Mac keyboard Cables+ iPhone
iPod FLIP
x3 phone
Wii
Custom mac
Mac mini
HD RFID
Wii Board
macbook macbook
macbook
Mac bag
17

18. 7.58am
Got
on
1
of
these
(with
WIFI)
18

19. 7.59am
Past
here
19

20. 8.00am
Reply
to
messages
144

21. 8.01am
Check
in
to
the
‘bus’
492

22. 8.05am
Login
to
Twi4er
1840

23. 8.06am
Twi4er
-­‐
friends
first
(RT)
7452

24. 8.08am
Twi4er
-­‐
Work
next
Follow
interest
8224

25. 8.09am
Twi4er
-­‐
Work
next
Follow
person
4215

26. 8.12am
YouTube
-­‐
Twi4er
link
Follow
person
17,000

27. 8.20am
LinkedIn
-­‐
Invites
Accept
invite
668

28. 8.30am
Facebook
-­‐
Wall
View,
watch
1245

29. 8.40am
Arrive
at
Cake.
Happy
people.
29

30. 8.50am
At
desk
-­‐
lots
of
feeds
(big
screen)
60
2450
456
125
15
3018

31. 9.00am
Facebook
1800
6
comments
240
240
friends
4
likes
1340
1
party
invite
1!
3185

32. 9.01am
YouTube
80
456
125

33. 33

34. 9.02am
Brand
Republic
alerts
2450
456
2906

35. 9.08am
Twi4er
Analysis
7860

36. 9.16am
TradiJonal
start
of
the
day.

37. What’s
the
point?
BY
THE
TIME
I’VE
GOT
TO
TRADITIONAL
MEDIA,
I’VE
GENERATED
MORE
CIRCULATION
BY
MY
OWN
‘SOCIAL’
MEDIA
100,000
+
OTS

38. What
have
I
consumed
and
shared
?
Opinion
Status
News
LocaJon
Friends
and
family
Social
Media
content
Entertainment
fuels
conversaJons
Useful
things
Tickets,
event
informaJon
Exclusives
Successful
brands
in
social
media
make
themselves
part
of
the
conversaJon
with
branded
content,
ie...

39. Brands
create
communiJes
for
fans
to
get
closer
to
them
Other : http://www.facebook.com/Dominos?sk=wall

40. Brands
create
video
content
that
people
want
to
watch
40
Other : http://www.youtube.com/user/desperados

41. Brands
create
locaJons
that
people
want
to
check
in
to
41

42. Brands
post
messages
that
people
want
to
read
and
share

43. Brands
create
applicaJons
that
are
useful
to
consumers

44. Brands
create
blog
posts
that
people
read
and
share

45. The
Future
“Social media is the on-going conversation of the planet.
As time goes on, it is my home on the internet.
It is my home page, the place where I spend the most time.
It is where I do business. It is where I hang out with my friends.
It’s where I find out about new movies, television and products.”
Kurt Sondregger, VP Marketing, Ploom.

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