Mobile predictions 2017: 76 predictions from 76 marketing influencers

PEOPLE'S USE OF MOBILE: WHERE ARE THINGS GOING IN 2017?
“
Joel Comm | @joelcomm
New York Times Best-Selling Author, Social Influencer, Keynote Speaker and Futurist
We are more connected to our devices than
ever. Mobile transactions will continue to
increase and creation and consumption of live
video content will hit new highs.

“
Sarah Wallace | @sarah_wallace
Research Director at IHS Markit covering artificial intelligence in the communications industry.
People’s phones will be used as part of a larger
intelligent ecosystem. For example, for Amazon's
Go shops (where consumers buy groceries without
lines or cashiers) a user's smartphone will be used
to trigger machine learning, sensors, and video
monitoring to track purchases.

“
Tamara McCleary | @TamaraMcCleary
International branding expert and Thulium CEO, Tamara McCleary is ranked by
Klear in the Top 1% of global Social Media Influencers and is Top 50 Social
Influencer of 2016 by Onalytica, ranking Top 10 AR, Top 25 AI/Machine Language,
Top 50 Big Data, Top 100 IoT Influencer in 2016.
Statistics show that we sleep next to our mobile devices more often than our
significant other. Machines are so interwoven into the fabric of our lives that we no
longer can extricate our existence from theirs. When was the last time you spent one
day without your mobile device (by choice)? Mobile is personal, and mobile devices
will continue to become an even deeper part of our lives. Not only will mobile be
instrumental in bringing information to us, but it delivers information away from us.
Think shopping without having to check out, and mobile WIFI being built into virtually
everything from trains to rental cars. Through the Internet of Things, mobile will
deliver information to retailers and others that require our information to process
transactions, eliminating wait lines, and physical barriers to transactions. Ready to
jump off into the abyss? It doesn't matter, we already have.

“
Travis Wright | @teedubya
Marketing technologist, author, keynote speaker, VentureBeat podcast host, and
mediocre stand-up comedian
To me, it depends on what Huawei and Apple releases in 2017. If the
rumors are true, there will be a big push into VR/AR, which could be very
interesting. There needs to be something big happening. Apps are
getting boring. We only use a handful typically. The battery still only lasts
a day. That could change with Huawei's advancements in graphene with
batteries.
Plus, there's a great chance that Samsung slips to number three in
mobile device sales behind Huawei.

“
Robert Scoble | @Scobleizer
I'm a futurist at Upload VR and one of the world's authorities on mixed reality.
A major new iPhone is coming in 2017 that
does mixed reality ...

“
Bryan Kramer | @bryankramer
Bestselling Author, Keynote & TED speaker and CEO
Our desktop experience is truly shifting to
mobile-first.

“
Chris Messina | @chrismessina
Developer Experience Lead at @Uber; invented the hashtag; former Googler.
Blurry. As physical computing devices proliferate,
we'll be spending more time in between devices
than on a single device. This means we're going to
move between interface modalities as well: chat,
voice, screen, touch, augmented reality, VR.
Screens won't be the only way we compute — but
one of an array of interfaces.

“
Stewart Rogers | @TheRealSJR
Journalist, analyst, and speaker for VentureBeat and VB Insight
My latest research shows an ever-increasing dependence on smartphones
for everything - messaging, entertainment, content, sharing, networking,
payments, purchases, research, work, play, and more.
In 2016, mobile has directly influenced $500 billion in retail sales in the U.S.
alone. New data tells us that 80% of consumers now turn to a smartphone
before they turn to a human for assistance. 70% use a smartphone for
research before visiting a store (real, or online). And none of this is slowing
down in 2017. Only 12% of consumers will spend less using their
smartphones in the next year.

“
Ayelet Noff | @AyeletNoff
Ayelet Noff is the Founder and CEO of award-winning PR Firm Blonde 2.0 with
offices in Tel Aviv and Boston.
The apps game has been won by Google, Microsoft, Facebook, and
some additional players such as Slack, Snapchat, Twitter, Uber, etc.
This is the apps economy that we will all be utilizing in 2017. No
changes there. Folks will be uploading more short videos rather than
photos in 2017 - Instagram's 'Your Story' will be one of the igniters of
that. Voice activated AI tools will take a more dominant role in our
day to day lives. Our mobile will slowly but surely become not only a
utility to make calls and send messages through, but also a 'friend' to
ask questions and consult with.

“
People are going deeper, more consumption
(news, video, games) and more shares
(multimedia, content). This may finally be the
year of the mobile wallet, maybe.
Serena Ehrlich | @serena
Director of Social and Evolving Media for Business Wire.

“
Daniel Japiassu | @ydreamsglobal
Innovation entrepreneur, CEO of YDreams Global
Not only in 2017 but more each year, we believe that
mobile will act more and more like a personal
assistant. Smartphones will actually get smarter,
helping you in chores, errands, understanding your
habits, and helping you monitor objects around you,
needing fewer commands and being more useful.

“
Esteban Contreras | @SocialNerdia
VP of Product
Mobile needs to be the main experience or a fantastic complementary experience -
this requires parity in terms of functionality and UX. Users are starting to realize the
inconsistencies across platforms and this is no longer going to be acceptable. Apps
are taking too many short-cuts and this becomes evident when you try to use them
across different platforms. An app like Audible, for example, limits basic functionality
on iOS - despite it being a better looking and performing app. Beyond elevating the
experience, mobile users will expect seamless integrations. An app like Audible
should seamlessly integrate with products like Sonos and messaging apps. Beyond
parity and integrations, a continuous focus on machine learning and AI will make our
mobile OS better interconnected and at the ready to give us answers and propose
solutions when we need them.
.

“
Todd Haselton | @robotodd
Executive Editor of TechnoBuffalo
I think we're going to see a bigger priority on
virtual reality than before. We're already
seeing a consolidation of the wearable
market, with Android Wear seemingly on hold
and Pebble gone, and I think that will
continue.

“
Ray Walia | @raywalia
Managing Partner at Victory Square/CEO of Launch Academy
More connectivity with AI. People using
mobile to connect to IoT, homes, cars, AI
driven personal assistants, chatbots, etc.
More AI, less people.

“
Different people have different levels of
experience. 1 in 4 humans isn't mobile yet, they
mostly are illiterate, they join via basic voice. The
rich world is shifting from pictures to video. The
cutting edge is going to AR & VR. Meanwhile
money shifts to mobile at breathtaking speed.
Tomi T Ahonen | @tomiahonen
Author of 13 books and consultant in tech focusing on mobile

“
The phone is still at the center. Wearables
and tablets have retreated. We're preparing
for big AR shifts in 2019/2020 which require
new displays, batteries and 5G.
Sascha Segan | @saschasegan
Lead Analyst at PCMag.com

“
The mobile web will improve and more time
will be spent there as opposed to in app. We
can expect to see lots of consolidation in
mobile and much more video content, with the
leader being Snapchat as it continues to
grow.
Hillel Fuld | @Hilzfuld
Co Founder of ZCast, tech blogger covering Israeli tech, and startup advisor.

“
Dulce Baerga | @dulce303
Tech blogger, full stack dev, augmented reality & virtual reality dev. Pioneer of new realities.
Mixed reality mobile experiences will gain mainstream traction in 2017. Google Pixel and
Zappar's mixed reality box will spark more consumer innovation around mobile, giving users
untethered freedom. I've also heard rumors that Apple is preparing to make a huge impact
in the AR/VR space with the next iPhone. Mixed reality will have its mainstream debut in
2017 and the mobile will be at the center of that explosion.
Bots, AI, machine learning, big data, and IoT will make mobile push notifications more
prominent. App makers will start to use personal data, location data and mobile sensors sell
more products, alert users to deals, events and people around them. Personal AI agents,
bots and assistants will enable mobiles apps to give users more tools control of their world.
Mobile devices used as remote controllers for other smart devices will also become more
mainstream in 2017.

“
Heike Scholz | @mobilezeitgeist
Founder of mobile zeitgeist and FUTURE OF SHOPPING
(Chat)bots will develop fast but will still have
much room for improvement. Users will be
ready but AI still has a long way to go. People
will increase usage of mobile devices for
shopping, directly on their devices and while
shopping at point of sale.

“
Nick Fajt
CEO of Against Gravity, maker of Rec Room for the HTC Vive & Oculus Rift
Larger screens, lower costs, longer lasting batteries.
High end phones continue to expand through BRIC
countries. I think we've come to the end of the HW
innovation cycle in mobile. Most hardware
experimentation/innovation is happening outside of the
mobile space, and the industrial design of phones has
stabilized (everything looks like an iPhone).

“
Chris O'Brien | @obrien
European Correspondent for VentureBeat, based in France after 15 years in Silicon Valley.
Sales of devices will remain flat, apps will
continue to be challenged to connect with
audiences, Apple's subscription model will
get more traction with developers.

“
More total interactions. Mobile allows marketers
to interact with customers in many places
throughout the day and purchase journey. The
challenge is how to be available and present
when needed or wanted without becoming
annoying and irrelevant so people tune you out.
Randi Priluck | @professorrandi
Author of Social Media & Mobile Marketing Strategy from Oxford University Press

“
Mobile becomes the middleman between a
voice command and its path through the
"web" to completion. The screen will be a
convenience but not the primary point of
entry, as it were.
Tony Long | @TonyCultEx
I am known as "Geek Whisperer"

“
Apple losing market share
App store decline
ChatBots rising
Marc Canter | @marccanter4real
I start companies - ever hear of Macromedia?

“
Thomas Husson | @Thomas_Husson
Vice-President, Principal Analyst at Forrester
Consumers' expectations to be served in context
at their moments of need will continue to raise
and put pressure on brands to deliver new
experiences. Brands need to move away from
siloed apps to reinvent the mobile Web and
innovate via new conversational interfaces.

“
Oliver Schonschek | @OSchonschek
Technology Journalist and Analyst, Germany
Not every user will become a mobile user, but
most users will be hybrid users, using the
internet wherever they are, on PCs and
notebooks, on tablets and smartphones. Not
all devices are mobile, but the internet is.

“
Douglas Karr | @douglaskarr
Founder of the Marketing Technology Blog, CEO, Speaker, Author
As computing power, cloud and connectivity
increase in our mobile devices, we're moving away
from desktops and laptops. Our device will move
from pocket to desktop as we interact with them
more from our primary display. The future is closer
when we will only have mobile devices and parked
or shared displays to use them with.

“
Chetan Sharma | @chetansharma
22 years in Mobile. Strategy Consultant 4 major brands WW. Author. Advisor.
Mobile is everywhere and in everything to a
point we will stop using the word mobile

“
Garry Tan | @garrytan
Managing Partner, Initialized Capital
Google Glass failed, but 2017 will be the year
the real version emerges

“
Jessica Higgins | @Jessquired
Creator of Culture Science LLC
Integrated seamless human and tech design

“
Phil Gerbyshak | @PhilGerb
Phil Gerbyshak works with salespeople and leaders to increase their impact, influence
and income by connecting technological solutions to their business problems.
More mobile, in more ways, with abandonment of
outdated laptops and desktops being completely
replaced by mobile devices.
Bigger screens, the ability to project easier onto other
screens, and third party peripherals will continue to make
mobile the force to be reckoned with ...

“
Michael Della Penna | @mikepenna
Entrepreneur, Mobile/Marketing Advisor, Investor.
Google's recent announcement that Google Assistant will
be open to all developers by the end of 2016 is a signal of
things to come. 2017 will be the year of the "intelligent
assistant" as they get more fully integrated into apps, smart
phones/watches and IOT devices. This will enable users to
do more via voice commands including play music, manage
home automation functions, make reservations, engage
customer service and re-order products quickly and easily.

“
Rick Mathieson | @RickMathieson
Creative Director, Copywriter, and Author of THE ON-DEMAND BRAND and
BRANDING UNBOUND
Adoption of mobile search and payment will accelerate, but
some things will be transformed forever—including social,
where mobile will be the primary interface for most
people. In 2017, I'm hoping brands will move beyond
viewing social as a great way for the brand to connect with
consumers, to start seeing social, enabled by mobile, to be
a new way for the brand to connect consumers to one
another. And not just in a digital environment, but the real
world.

“
Pek Pongpaet | @pekpongpaet
Founder of Impekable, app design and development studio in Silicon Valley
People will interface with businesses via chat
more. They will deal with issues like support
and various client touch points via bots
whether or not they realize it.

“
Micah Gantman | @mfg
VP of Strategy and BD at TUNE
We are in a tech lull. The trend is still imitation over innovation
moving from 2016 into 2017 and it will take a new player to
drive change in people’s mobile behavior. I would look to
Snapchat who plans on going public as a camera company,
not a social media sharing platform. They don’t get enough
credit for driving mainstream use of augmented reality in their
lens product, but they were first, and show sustainability unlike
Pokemon Go of everyday use cases for AR.

“
Josh Bernoff | @jbernoff
Thinker; author of Writing Without Bullshit
The focus of mobile will be on moments, not
devices and apps. Mobile will be defined by
utility that it delivers (e.g. payments), not the
apps you have.

“
Sarah Austin | @SarahAustin
AI expert and entrepreneur
Chatbots!
Chatbots!
Chatbots!

“
Jesse Stay | @Jesse
Futurist, Author, Founder and Principal of Stay N Alive, a digital marketing and advertising agency
2017 will lean more and more towards the smart
home, and control of the smart home through the
phone and "microphones," like Google Home
and Amazon Echo, throughout the house. Apple
will also enter the VR race through mobile, and
VR/mixed reality will become a mainstream tool.

“
Dylan Tweney | @dylan20
Founder of content agency Tweney Media and former VentureBeat/Wired journalist.
Mobile's not going away. Smartphones are
here to stay, and usage will probably
increase, if that's possible.

“
Jed Schneiderman | @jedschneiderman
Jed is a marketing + mobile + media guy who runs a mobile company that is trying to connect online
and offline. And he likes to help people.
More and more social - Snapchat and
Instagram.
I think we may see commerce pick up on
mobile - within social (Facebook) and also
with large payment processors - VISA,
Mastercard, AMEX, Paypal.

“
James Cameron | @jamescameron
CEO of Masterclassing
Content. Pictures. An absurd amount of pictures. More and more and more
video. And more video. Ultimately visual content is where mobile is right
now. It defines how we use mobile, has enabled the massive growth of
influencer marketing and is determining how brands and advertisers need to
adapt in order to reach their customers. There are some very compelling
tech solutions for visual content intelligence on the market - the likes of
GumGum and Olapic - as well as an explosive amount of influencer
marketing platforms connecting brands with those content creators that have
found their niche and are able to consistently create content that resonates
with their audience.

“
Colin Crook | @colincrook
I help startups tell people why customers use their products.
Voice. Think about AI for devices through voice
control. I think this manifests in really intelligent
wireless earbuds, or hearables. Augmented reality
for the ear. Solving a real sensory problem. Not just
biometric or fitness tracking which is where
wearables are having a tough time sustaining
adoption (Fitbit, Apple).

“
Manish Patel | @manishologies
Patel is the founder and CEO of Brandify, a local marketing technology platform that helps over 500
multi-location brands connect with local customers.
Mobile is the standard. In 2017, we can anticipate
that mobile will not only be used to satisfy the day-to-
day needs of people as a personal assistant, but
become the single confidante that holds an
individual's life story. With all of this data being
created, brands will need to find simple, contextual
and strategic ways of utilizing mobile to build loyal
customers.

“
Mobile moves deeper and deeper into our
personal and business lives in 2017. We'll move
closer to the mobile-only world, it's our go-to
for news, friends, commerce, answers and
more. We'll continue to remove friction from
mobile utility to make actions even easier with
mobile.
Aaron Weiche | @AaronWeiche
I'm the CMO of GetFiveStars, entrepreneur, digital marketer and speaker.

“
Rob La Gesse | @kr8tr
VP of Social Strategy, ten years in Social Media. Ex-coder.
Manufacturers will add more security (both
hardware and software) into devices to
protect user data.

“
Aaron Strout | @aaronstrout
CMO of W2O Group. Writer in his spare time for Marketingland and Waze Blog.
More video for sure (fueled by more and more live video). This
includes more cordcutting as Millennials and even younger GenX-ers
cut the cord and opt to watch content on their phone or stream via
hardware like Apple TV, Roku, Chromecast, or Amazon Fire TV. At
the same time, mobile advertising will get smarter as north of $100B
is spent there (heavy emphasis on paid social). Lastly, companies
will start moving away from responsive design to responsive
experiences that take context and location into greater
consideration.

“
Jose Amoros | @joses3es
I am a digital marketer working as SEO/SEM specialist at Pingvale.com
Mobile as first resource for search.

“
Martin Wilson | @indigo102
Specialist in: Digital strategy, Performance marketing, Mobile and Commercial development.
We will see: a continued rise of mobile as the primary
device for online activity, more brands penalised by
consumers for a poor mobile experience, reducing
advertising performance as poor targeting and
execution continues, increase in social media usage
(increasing used as a communication platform) and
further decline in voice usage.

“
Colin Wong | @wongcolin
Colin Wong specialises in digital branding and market research technology innovation.
Mobile will become the key device with the
help of AI. We could see more advanced
automation in everyday usage.

“
Ayaz Nanji | @ayaznanji
Digital strategist, data nerd, and co-founder of ICW Content
Mobile devices, specifically smartphones, will continue
to account for an increasingly larger share of
everything: web traffic, email opens, video streams,
eCommerce purchases, etc. Also, the number of
mobile-only adult internet users (i.e., those who don't
own desktop computers at all) will continue to grow.

“
Summer Gould | @sumgould
Summer Gould has been working in the marketing communications field for 25 years.
Up and up and up. We will see an increase in
companies trying to reach people on their
mobile devices in 2017.

“
Martha M | @m3paservices
Marketing Consultant
Mobile will evolve, continually making life
more efficient. It will blur the lines between
life offline and online.

“
Helen Keegan | @technokitten
Specialist consultant & event organiser in mobile advertising & media
Mobile usage is ubiquitous in Western
markets. The big platforms will get bigger.
Out of the big four - GAFA (Google, Apple,
Facebook and Amazon), Apple may suffer, but
only a little.

“
Wendy McClelland | @wendyweb47
Internet early adopter, social media strategist, business coach, author and professional speaker
People will rely on mobile devices for more
and more information, life hacks, and
shortcuts for efficiency.

“
Pascal Clarysse | @PascalClarysse
Pascal Clarysse has been in marketing for almost two decades, he is presently CMO at large for Eden
Games and he consults for a bunch of successful mobile game publishers.
Chat apps become the new default entry
point to everything else mobile, unseating the
more traditional social media from these
positions.

“
Henry Helgeson | @hhelgeson
CEO and Co-Founder of Cayan, a Boston-based payment technology company
2017 will be the year of mobile payments –
more specifically the year Apple Pay (finally)
takes off. I have no doubt. Apple should
emphasize that Apple Pay replaces your
whole wallet, not just your credit card, in order
to tap into the power of the entire iPhone.

“
Peter Fodor | @petrfodor
Mobile marketer who is always seeking to change the status quo and improve things to the perfection.
As a central digital hub, mobile will finally start leveraging the
data collected in the favor of users. Google Maps and real-time
traffic is a great example: a timely notification with actual traffic
conditions on my way to the office is a perfect assistance
making my life easier. Other apps should follow, offering me
"hacks" of everyday life based on the data. Then mobile
becomes an extended sensor which enriches our lives rather
than consuming time and attention.

“
Peter Hamilton | @Onein7bn
Digital education veteran. Founder of EdTech Ventures
Always connected 4G in the west, and access
continues to increase rapidly in rest of world
with good low cost devices and connections

“
Eric Seufert | @eric_seufert
Owner, Mobile Dev Memo, Heracles
I expect to see an increased level of friction
between Facebook and the big platform
operators, and I suspect that Apple will
continue to try to build walls around its own
services.

“
Justin Bougher | @SiteSpect
VP of Product at SiteSpect, Inc.
1) The need to test the entire experience, especially if it’s
a new type of experience like in store mobile assistance
and VR, is critical
2) The ability to test AI and machine learning algorithms
will become more important because they dictate the
experience on a per customer basis
3) Omnichannel is the core to everything if mobile is a
factor

“
Bill Oates | @perkinsvision
Bill Oates is the Vice-President of Perkins Solutions at Perkins School for the Blind and former
CIO for both the commonwealth of Massachusetts and the city of Boston.
Mobile apps now account for 60 percent of all time spent online and there are over 2
billion smartphones users worldwide. There are also 285 million people globally who
are visually impaired, according to World Health Organization estimates. Many are
smartphone users. As apps become more integrated into daily life, ensuring
accessibility for all users is not a luxury. It’s a necessity. From a business perspective,
app developers and brands can tap into an all-inclusive customer base by building
accessibility right into new products. Since the early days of digital access – I’m
thinking of closed captioning as an example – we’ve seen that every time a new
accessible technology is introduced, the general population adopts it, embraces it, and
uses it in new, novel ways. That’s just one great reason to make accessibility-first a
standard in app development, and I see that as a natural progression in 2017.

“
Josh Todd | @JoshToddMKT
As CMO, Josh oversees global marketing, branding and advertising strategy for Localytics.
As 2017 bears down on us, there’s one major trend in mobile that I see taking
shape: individualization. Individualization builds on the pieces of personalization
that consumers love, taking everything a brand knows about a user and adapting
the experience in the moment. Advances in geolocation, granular behavior
tracking, and the connection of customer profile data is making this possible.
The promise of bringing massive user data sets together in real time is now being
fulfilled, making it possible to create an app experience that is engaging enough
to keep users coming back again and again. With 23% of apps only being used
once, we need to move beyond basic "Hi name" personalization, and 2017 is the
year it's going to take off.

“
Ian Sefferman | @iseff
GM, TMC, TUNE
"Mobile first" will transition to "mobile only."
More and more people will get rid of their
desktop computers for 90%+ of personal use.

“
Matt Kojalo | @cavers
At Skyhook, Matt serves as the VP of Adtech where he is driving product development and
strategic partnerships for the company's mobile advertising solutions.
Location services in mobile devices are going to be increasingly
more important in 2017. More apps will be asking to keep location
permission on, even when the user isn’t in the app – Uber is just
one example of this new trend. As a result, it's likely that this will
eventually lead to less stringent regulations around using location
for advertising - however, it remains to be seen whether or not all
that data will improve user experiences. This depends on how
advertisers choose to leverage the data.

“
Richard Otto | #richardotto
Working in the mobile marketing and media industry since 2005
On almost all fronts, mobile uses have already overtaken the
desktop. Mobile-only usage will become more frequent.
Next year I also expect a huge growth in the business use of
bots to communicate directly with the customer. This will be a
mix of customer service, marketing, brand experience, and
sometimes just entertainment.

“
Sylvain Gauchet | @sylvainww
Co-founder of Apptamin, creative agency for app videos. Obsessed with mobile
marketing.
Mobile usage will keep growing. I don't see
"app fatigue" or the end of native apps
happening next year.

“
Ashwiny Thapliyal | @ashwiny
Seeing ad-tech evolve in Asia over the past 10 years
In the developing world, data usage is going to
skyrocket due to falling costs + telco competition +
better and affordable hardware. Mobiles are going
to be even more integrated into daily life going
beyond just communication and entertainment to
being what the consumer uses to pay both in the
offline and online world.

“
Flavio | @flapic
PR + Product Marketing @HuaweiMobileIT + @Honor_IT, and a big passion for all
Mobile Tech, the outdoors and Traveling.
More and more use of mobile apps versus
desktop … and growth of services making use
of mobile (sharing economy, food delivery,
etc. ...)

“
Tom Heiser | @ClickSoftware
CEO of ClickSoftware, the leader in field service management solutions
Communicating with customers in real time has become
table stakes for any service provider. Businesses will have
to shift more of their service communication to mobile
devices to provide the immediacy and transparency
customers now expect. For example, a cable company will
be able to share live updates on a technician’s location and
progress, and survey the customer post visit to increase
engagement, satisfaction, and retention.

“
Mikael Cho | @mikaelcho
Founder/CEO at Unsplash (Unsplash.com) and Crew (crew.co)
The future of work is clearly mobile. 90% of
my day-to-day tasks are not only possible on
my phone today but they're pleasurable. I'm
confident the majority of people will be
working fully mobile within a few years.

“
Albert Einstein Renshaw, Ph.D. | @Valuable
22y/o; I've been in business longer than I haven't.
Content creation apps and content curation
apps

“
Danan Margason | @dananmargason
VP of Operations, General Counsel at TUNE
People will continue to seek high-quality
mobile experiences. Overall time spent on
mobile devices will not significantly increase,
but the expectation for quality will.

“
Sean Patterson | @seanpatterson
Thunderbird MBA, startup funder, CMO for Worldcore
We are looking to enable a user experience that
allows payments to be made and received with total
security anywhere in the world, whether on a junk in
Hong Kong, or sitting on a beach on Côte d'Azur. No
longer does business need to be conducted behind
a desk in a dreary office in Slough.

“
Tim Banks | @infomobster
MD of giant PR, specialising in media and marketing for technology companies.
Consumers will understand the value of their
personal data and will trade that value with
companies, brands and so forth. You want my
data? What will you give me in return? The
Personal Data Economy is going to take off in
a big way.

Mobile predictions 2017: 76 predictions from 76 marketing influencers

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Mobile predictions 2017: 76 predictions from 76 marketing influencers