1. Name: Harsh .D. Patel
Branch: Electronic and Communication
Batch: B-3
Enrollment no: 16001000T15
Year: 2016-2017
Subject: Communication Skills(210002)
Email-id: hiharshpatel997@gmail.com

2. Book Review Of…

3. : A Biography, and is the
coauthor, with Evan
Thomas, of The Wise
Men: Six FriWalter
Isaacson :- The CEO of
the Aspen Institute, has
been the chairman of
CNN and the managing
editor of Time
magazine. He is the
author of Einstein: His
Life and Universe,
Benjamin Franklin: An
American Life, and
Kissingerends and the
World They Made. He
and his wife live in
Washington, D.C.
Author :-

4. Born in February 24, 1955
at San Francisco,
California, U.S., to
Abdulfattah John Jandali
and Joanne Schieble. Later,
Steven was adopted by Paul
Jobs and Clara Jobs. Jobs
attended Cupertino Junior
High and Homestead High
School in Cupertino,
California. Following high
school graduation in 1972,
Jobs enrolled at Reed
College in Portland, Oregon.
He dropped out of college
after only one semester.
A legendwas born…

5. Childhood…
 Steve was quite a turbulent child.
 He really didn’t care about school for some time — until
he reached the 4th grade, and had Imogene “Teddy” Hill
as a teacher.
 She was one of the saints of my life. She taught an
advanced fourth grade class, and it took her about a
month to get hip to my situation. She bribed me into
learning.
 She did bribe him, with candy and $5 bills from her own money.
 He quickly became hooked — so much so that he skipped the 5th grade and
went straight to middle school, namely Crittenden Middle School.
 It was in a poor area. Most kids did not work much there, they were rather
fond of bullying other kids, such as the young Steve.

6. Jobs worked for video game
maker Atari and attended
meetings of the Homebrew
Computer Club with Steve
Wozniak, a high school
friend who was a few years
older. Jobs then traveled to
India to visit the Neem
Karoli Baba at his Kainchi
Ashram with a Reed College
friend,Daniel Kottke, in
search of spiritual
enlightenment.
Formativeyears…

7. Starting the Company…
 In 1976, Steve Jobs and Steve Wozniak started
their own company.
 They called it Apple Computer Company. The
reason the name is "Apple" Computer company is
because Steve was on an apple farm with his
commune group, and he thought a apple was pretty
basic, and simple.
 So he told Steve Wozniak, and he agreed with Steve
and that is how the company got its name.
 So he told Steve Wozniak, and he agreed with Steve and that is how the
company got its name.

8. Apple Inc.
 Steve Jobs' career with Apple Inc. started when he created it with Steve
Wozniak in 1976.
 At the time, Steve noticed that all the computers being sold were mainframe
ones, (computers which take up basically a whole room and the cost is great).
 So he and Steve redid the designs they were working on to build personal
computers,(computers much smaller and the price much cheaper then the
mainframe computers).

9.  The solution to this was Apple II, a computer that came put together,
opposed to the Apple I which required you to buy separate pieces.
 The Apple II started being sold in 1977 and after a year of being sold, made a
huge amount of money, $2.7 million.
 Apple Inc. made history in earning money because they made $200 million
dollars in a 3 year period. In 1983, Steve Jobs released Lisa, a computer that
required owners to have some experience with computers.

10. Preparing for the future…
 Apple Computer was growing at an incredibly fast rate.
 The numbers were mind-blowing: from 2,500 Apple IIs sold in
1977, 8,000 were sold in 1978, and up to 35,000 in 1979.
 Remember there was no market for personal computers
before! The company earned $47 million in revenues in fiscal
year 1979, making Steve Jobs a millionaire on paper (he owned
$7 million worth of private stock).
 The company’s board of directors, including its new members such as Arthur
Rock and Don Valentine, began to discuss taking Apple public.
 Meanwhile, the engineers in Cupertino started working on Apple’s
future.
 Several projects came into being in those early years. First, in late 1978,
there was the Apple III, which was supposed to build on Apple II’s legacy.

11.  Lisa did not sell very well, due to the fact that other personal computers
from other competitors, were selling at a lower price.
 Apples biggest competitor was International Business Machines.
 The Macintosh was a computer that had icons, (today, some icons are
photo booth and iMovie), and an arrow on thenscreen, called a mouse.
Macintosh…
 There was also an obscure project called Macintosh, headed by computer
scientist Jef Raskin

12.  He started to assemble a small team to work on a computer “as easy to
use as a toaster”, that he named after his favorite apple.
 Steve Jobs was not involved in any of those projects.
 He had another one in mind, called Lisa.
 And he hadn’t picked that name without a reason... Indeed, in 1978, while
he was dating an employee of McKenna’s PR agency, Steve’s ex-girlfriend from
high school Chris-Ann Brennan reappeared claiming she was bearing his
baby.
 Steve denied the fatherhood, although everybody in his entourage knew he
was the father. T

13. Jobs and John Sculley…
May 1985—following an internal power struggle and an
announcement of significant layoffs because of disappointing sales
at the time—Sculley relieved Jobs of his duties as head of the
Macintosh division.

14. Success and failures…

15. NeXT…

16.  Steve said he wanted to leave Apple to work on a more advanced computer,
and he would take the best engineers from the Mac team and start a new
company called NeXT.
 Apples response to this was threatening to sue him.
 With that in mind, Steve Jobs just left. Later in 1988, the NeXT computer
was introduced at a big event held in San Francisco, and the company
wanted the NeXT computer to end up in schools.
 But unfortunately, the computer did not sell well because of its black and
white screen, and ability not to hook up to other computers.
 Since Steve Jobs was such a perfectionist, the release date kept being
delayed.
 The operating system of the computer, was called NeXTSTEP.
 Sales were so bad, that they started selling the computer to businesses.

17. Pixar…
 Steve went to Pixar. At the time, Pixar was making hardware and software.

18.  But Steve decided to close the hardware business because it was not
making enough money.
 Pixar focused on their software that created 3D animation.
 It was called RenderMan.
 Pixar soon started making animated commercials.
 These commercials were able to keep the business going.
 Pixar even signed a contract with Disney but Disney ended up canceling the
contract to make the movie that would become Toy Story.
 With the canceled contract and a failing company, Steve Jobs was at the
lowest point of his career.

19. Return to Apple Inc.
 The movie script for Toy Story was rewritten and Disney liked it.
 In 1995, Steve decided to take Pixar public.
 The movie was a huge success.
 Toy Story was the first computer-generated animated movie.
 Steve owned 80% of Pixar and he made $1.5 million from Pixar's stock
success.
 However, in 1995, Apple was having its worst year ever.
 Steve had been away from Apple for almost 10 years and the CEO of Apple,
Gil Amelio, decided to purchase NeXTSTEP and use its operating system to
replace the Mac OS.
 Steve was back at Apple.

20. Logo…
 Apple Inc's first logo was drawn by
Ronald Wayne,(co-founder of Apple ,but
later gave up his spot in the company for
$2,300).
 But no sooner was his logo published, when
it was replaced by a rainbow colored apple,
created by Rob Janoff, a graphic designer.
 The rainbow colored logo has a piece of the apple bitten out.
 The reason for this, is so the apple is not mistaken for a cherry.
 Steve Jobs was all for this logo.

21.  They did this at the same time they introduced their new product, the
iMac.
 But they switched to an aqua theme from 2001-2003.
 But yet again, Apple Inc. changed it to a glass theme.
 The glass theme has been the apple theme ever since.
 The apple was dedicated to Alan Turing, (an English mathematician, logician,
crytanalyst, and computer scientist), because the bitten part of the apple
represented his method of success.
 The rainbow theme was used from 1976-1998. In 1998, Apple Inc. decided to
change the apple to a black and white theme.

22.  Jobs became de facto chief after then-CEO Gil Amelio was ousted in July.
He was formally named interim chief executive in September 1997. At the
2000 Macworld Expo, Jobs officially dropped the "interim" modifier and
becomes permanent CEO. On November 10, 2001, iPod was released.
 Apple also releases iTunes software.
iPod…

23. iPhone…
 Since you are such well-informed readers, you probably already know that Apple’s
biggest move outside its computer and music businesses was announced at Macworld
in January 2007: it is the iPhone.

24. iPad…
 The biggest of all was undeniably on January 27, when Steve Jobs finally
introduced iPad, Apple’s much-anticipated tablet.

25. Diagnosed with Cancer…
 Steve found out he had a rare form of pancreatic cancer in October,
2003, when doctors were just doing a routine scan and found the
tumor/cancer.
 Steve kept his cancer a secret, while he searched for a cure.
 When his family and people who worked at Apple, that were close to him,
thought they should tell media, Steve's lawyer said they were not allowed to tell.
 But Steve eventually underwent surgery to remove a tumor.
 The surgery to remove the tumor from his pancreas was called
pancreaticoduodenectomy.
 He sent an e-mail out to the employees of Apple Inc. saying, "This weekend I
underwent a successful surgery to remove a cancerous tumor from my pancreas.
 I have a very rare form of pancreatic cancer called an islet cell neuroendocrine
tumor, which represents about 1 percent of the total cases of pancreatic cancer
diagnosed each year, and can be cured by surgical removal if diagnosed in time
(mine was).

26. He Left The World…

27. 1955-2011

28. Thank You…