SlideShare uma empresa Scribd logo
1 de 7
Baixar para ler offline
Entrepreneurshipin nurserymanagement
Introduction
Nursery is animportant enterprisewhichcreates sizeable employment
opportunities for the rural masses.
There are various types of business areas under horticulture nursery which
provide employment.
Entrepreneurship
The activity of setting upof a business or businesses, taking onfinancial risk
in hope of profit.
Entrepreneur?
An Entrepreneur is apersonwho organizes andmanages a business under
taking, assuming the risk for the sake of profit or any personwho starts and
operates abusiness is an entrepreneur.
Qualities of an entrepreneur required for horticulture nursery
 Risk taking is an important aspect of entrepreneurial life, he is a
calculatedrisk taker.
 Entrepreneurshave a strong desire tohit new goals, he does not rest
until goal is reached.
 They are innovative and can convert adversities intoopportunities.
 They seek out experts for assistancerather thanfriends andrelatives.
 They take immediate feedback on performance and prefer prompt and
accurate data, irrespectiveof whether it is favourable or not.
 They are achievement drivenpeople whoare optimistic evenin
unfamiliar situation.
 A successful entrepreneur has openmind.
 A successful entrepreneur caninfluence others andmotivate themto
think and act inhis way.
Role of nursery entrepreneurship
 The nursery enterprisehelps inproviding plant and planting material
and relatedprocessesthat indirectly helpthe national economy.
 The nursery enterprisealsoassistsingaining inmore balanced
financial development as the business flourishes bothinurban and
rural sector.
 It helps inempowering people by providing increasedcommunity
participation.
 It reduces the migrationof labour from rural to urban areas in search
of employment.
 Most importantly the nursery enterprisecontributes tonational
economy by providing employment opportunities for the skilledand
unskilledworkers.
Types of nursery enterprises
 Fruit plant nursery
 Ornamental plant nursery
 Flowering forest nursery
 Vegetable nursery
 Medicinal andaromatic plant nursery
 Retail nursery
 Wholesale nursery
 Plant library
 Landscape gardening consultancy
 Plant tissue culture nursery
 Secondary hardening nursery
Fruit plant nursery
 Itproduces fruitplants and grafts of improved varieties for plantation in
different agro-climatic zones.
 They producethe planting material of different varieties in different
regions, as per demand.
 Itincludes different fruit crops and seedling for sale as per demand and
preference of farmers.
 Ornamentalplant nursery
 Itprovides various plants of aesthetic value for the urban dwellers,
institutes and various establishments.
 Itproducevarious plants like flower plants, indoor and outdoor plants,
flowering shrubs and creepers.
 Itsupply plants for different lawns and grasses for beautification
purposes.
Flowering forest tree nursery
 The forest nurseries havea mandate of production of various forest
trees for afforestation programmein reserveareas.
 Most of these plants are not available for sale from forestdepartment.
 These flowering tree plants are in great demand in urban development
areas and townships, and also in avenue plantation on sides of roads and
pathways.
Vegetable nursery
 There is a huge demand of vegetable seedling during kharif and rabi
and summer season.
 The vegetable seedlingsare growninpropagation trays by the nursery
men for the farmers.
 The vegetable seedling require 18days-40days for preparationof
seedlings for supply tofarmers.
Medicinal and aromatic nursery
 It includes productionof sarpagandha ,mint, ashwagandha , aloe vera
etc are produced for medicinal and aromatic purposes for different
pharmaceutical industry.
 These plants are tradedfor high value oils and tuber powders.
Wholesale and retail nurseries
 The wholesale nurseries prepareseedlings andgrafts of various
ornamentals and fruit plants on large scale and supply them to
different small retail nurseries.
 Retail nurseries procure these plants fromwholesalenurseriesinbulk
quantities.
Plant tissue culture and secondary hardening nurseries
 Tissue culture plants are propagatedthroughmicropropagation.
 These are highly sensitive toenvironmental stressanddifferent pest
and diseases.
 These plants are therefore requiredtobe hardenedin shade net house
before they are plantedin the field.
 The rearing of suchtissue culture plants at secondary stage is called
hardening , the nursery undertaking this operationbefore planting in
fieldis calledsecondary hardening innursery.
Plant libraries
 The plant library is a concept similar tothe book library where the
plants are suppliedto various landscapers andevent managers
organising cultural, social andother events.
Landscape gardening
 It is a master gardenwhich supplies andundertakes plantation of
flowering trees, ornamental plants, shrubs,bushes etc. for
beautificationof surroundings, landscape basedonshape, slope,
location, type of soil etc.
Risk analysis in nursery enterprise
Various factors that can leadto losses innursery enterprise are as follows:
 Under utilisationof capacity
 Untimely availability andsale of plants
 Productionnot as per demand
 Increasing competition
 Poor recovery of credit sales
 Increasing cost of labour and raw material
 Poor technical knowledge
Under-utilization of capacity
 The productionof nursery plant below the total productioncapacity
leads to poor returns.
 This may happen despite availability of mother plants and other raw
materials.
Untimely availability and sale of plants
 Many times the plants and grafts producedinnursery are not
according to the time of demand.
 Plants are ready for sale during other parts of the year when usually
the plantationseasonis over and the demand of plants drop
considerably.
 This can leadto poor sale of plants eventhough the plants are made
available.
Production not as per demand
 The demand for plant may differ from actual production.
 This leads tobalance stock of plants over an increasedperiodof time.
 Ex: Ratna or alphonsomango grafts are preparedwhenthe demand for
kesar mango exists.
 This may leadto discrepancy insale are subdued sales.
Increasing competition
 Many times sale andavailability of non-descript plants fromnurseries
of other states andcompeting methodcan lead to poor sales from
ones nursery.
 For this careful marketing strategy toovercome the competitionin
nursery.
Poor recovery of credit sales
 In a nursery enterprise, unrealistic andhigher sale of nursery plants on
credit leadtopoor recovery of sales realization.
 It requires considerableeffort of time and money to make credit
recovery.
 This is an important factor that needs tobe consideredfor selling the
nursery plants on credit.
Increasing cost of labour and raw material
 Poor planning and anticipationof labour and input may lead to higher
cost of labour and raw materials.
 The unavailability of labour and increasing cost of various nursery
inputs like river bedsoil, plastic material etc. canalsocause losses.
Poor technical knowledge
 Nursery enterprise requires soundtechnical knowledge andskills for
productionof seedlings andgraft as per demand.
 It requires adequate training andprofessional knowledgeof
productiontechnology of nursery plants.
How to increase profit in nursery enterprise
 Productionof plants in nursery is a commercial business activity andis
to be seenfrom the point of view of economics of expenditure and
returns.
 There needto balance the technical aspects andpractical feasibility of
productionand sale of plants in a nursery.
 Maintenance of records of expenditure andincome needto be carried
out regularly toascertainthe profitability.
 Monitoring of daily activities innursery activities canprovide
immediate answers toproblems facedduring the productionand sales
in nursery.
 By increasing the sales throughthe marketing, publicity, advertisement
in magazines and other mass media.
 There needto be coordinationamong three important aspects of
nursery enterprises whichare productionof plants, rearing of plants
and sales of plants.
References
 Modernnursery management – R.L. Bhardwaj and D.K. Sarolia.
 Plant nursery management – P.K. Ray.
 Textbook of plant propagationand nursery management – R.R. Sharma
and Hare Krishna.
“An entrepreneur tends to bite off a little more than he can chew
hoping he’ll quickly learn how to chew it.”- Roy Ash

Mais conteúdo relacionado

Mais procurados

Layout of Hi-Tech Nursery, Pros and Cons.pptx
Layout of Hi-Tech Nursery, Pros and Cons.pptxLayout of Hi-Tech Nursery, Pros and Cons.pptx
Layout of Hi-Tech Nursery, Pros and Cons.pptxParshant Bakshi
 
Out scaling Protected Cultivation:Constraints and options
Out scaling Protected Cultivation:Constraints and optionsOut scaling Protected Cultivation:Constraints and options
Out scaling Protected Cultivation:Constraints and optionsDr. Brahma Singh
 
Canopy managemnt in guava
Canopy managemnt in guavaCanopy managemnt in guava
Canopy managemnt in guavaSushritaNayak1
 
Advance seed treatment (concepts and technologies )
Advance seed treatment (concepts and technologies )Advance seed treatment (concepts and technologies )
Advance seed treatment (concepts and technologies )siddusingadi
 
Scope of organic and natural farming of vegetable crops under protected condi...
Scope of organic and natural farming of vegetable crops under protected condi...Scope of organic and natural farming of vegetable crops under protected condi...
Scope of organic and natural farming of vegetable crops under protected condi...MANISH CHAUHAN
 
Harvesting Indices and Harvesting Techniques of Cut Flowers
Harvesting Indices and Harvesting Techniques of Cut FlowersHarvesting Indices and Harvesting Techniques of Cut Flowers
Harvesting Indices and Harvesting Techniques of Cut FlowersKarthekaThirumugam1
 
Chrysanthemum production technology
Chrysanthemum production technologyChrysanthemum production technology
Chrysanthemum production technologyDevi Suresh
 
Cultivation of marigold. production technology of marigold .
Cultivation of marigold. production technology of marigold .Cultivation of marigold. production technology of marigold .
Cultivation of marigold. production technology of marigold .Arvind Yadav
 
Advance techniques of vegetable seedling production and nursery
Advance techniques of vegetable seedling production and nurseryAdvance techniques of vegetable seedling production and nursery
Advance techniques of vegetable seedling production and nurseryShashank Shekhar Solankey
 
Quality Seed Production in Agriculture
Quality Seed Production in AgricultureQuality Seed Production in Agriculture
Quality Seed Production in AgricultureRamyajit Mondal
 
Nursery raising under protected structures
Nursery raising under protected structuresNursery raising under protected structures
Nursery raising under protected structuresChanda Kumari
 
seed marketing
seed marketingseed marketing
seed marketingNSStudents
 
Plant propagation structures in plant nursery.ppt
Plant propagation structures in plant nursery.pptPlant propagation structures in plant nursery.ppt
Plant propagation structures in plant nursery.pptPudhuvai Baveesh
 
Nursery types, Structure, Components, Planning and Lay out of Nursery
Nursery types, Structure, Components, Planning and Lay out of NurseryNursery types, Structure, Components, Planning and Lay out of Nursery
Nursery types, Structure, Components, Planning and Lay out of NurseryParmarManishkumarNar
 
Study in respect of origin distribution of species-wild relatives and forms ...
Study in respect of origin  distribution of species-wild relatives and forms ...Study in respect of origin  distribution of species-wild relatives and forms ...
Study in respect of origin distribution of species-wild relatives and forms ...Dr. Kaushik Kumar Panigrahi
 
Canopy management in fruits
Canopy management in fruitsCanopy management in fruits
Canopy management in fruitsParshant Bakshi
 
Production technique of true potato seed
Production technique of true potato seedProduction technique of true potato seed
Production technique of true potato seedABHISHEK TIWARI
 

Mais procurados (20)

Layout of Hi-Tech Nursery, Pros and Cons.pptx
Layout of Hi-Tech Nursery, Pros and Cons.pptxLayout of Hi-Tech Nursery, Pros and Cons.pptx
Layout of Hi-Tech Nursery, Pros and Cons.pptx
 
Out scaling Protected Cultivation:Constraints and options
Out scaling Protected Cultivation:Constraints and optionsOut scaling Protected Cultivation:Constraints and options
Out scaling Protected Cultivation:Constraints and options
 
Canopy managemnt in guava
Canopy managemnt in guavaCanopy managemnt in guava
Canopy managemnt in guava
 
Advance seed treatment (concepts and technologies )
Advance seed treatment (concepts and technologies )Advance seed treatment (concepts and technologies )
Advance seed treatment (concepts and technologies )
 
Scope of organic and natural farming of vegetable crops under protected condi...
Scope of organic and natural farming of vegetable crops under protected condi...Scope of organic and natural farming of vegetable crops under protected condi...
Scope of organic and natural farming of vegetable crops under protected condi...
 
Harvesting Indices and Harvesting Techniques of Cut Flowers
Harvesting Indices and Harvesting Techniques of Cut FlowersHarvesting Indices and Harvesting Techniques of Cut Flowers
Harvesting Indices and Harvesting Techniques of Cut Flowers
 
Horticulture
HorticultureHorticulture
Horticulture
 
Chrysanthemum production technology
Chrysanthemum production technologyChrysanthemum production technology
Chrysanthemum production technology
 
Cultivation of marigold. production technology of marigold .
Cultivation of marigold. production technology of marigold .Cultivation of marigold. production technology of marigold .
Cultivation of marigold. production technology of marigold .
 
Advance techniques of vegetable seedling production and nursery
Advance techniques of vegetable seedling production and nurseryAdvance techniques of vegetable seedling production and nursery
Advance techniques of vegetable seedling production and nursery
 
Quality Seed Production in Agriculture
Quality Seed Production in AgricultureQuality Seed Production in Agriculture
Quality Seed Production in Agriculture
 
Nursery raising under protected structures
Nursery raising under protected structuresNursery raising under protected structures
Nursery raising under protected structures
 
Hi tech horticulture
Hi  tech horticultureHi  tech horticulture
Hi tech horticulture
 
seed marketing
seed marketingseed marketing
seed marketing
 
Plant propagation structures in plant nursery.ppt
Plant propagation structures in plant nursery.pptPlant propagation structures in plant nursery.ppt
Plant propagation structures in plant nursery.ppt
 
Nursery types, Structure, Components, Planning and Lay out of Nursery
Nursery types, Structure, Components, Planning and Lay out of NurseryNursery types, Structure, Components, Planning and Lay out of Nursery
Nursery types, Structure, Components, Planning and Lay out of Nursery
 
Study in respect of origin distribution of species-wild relatives and forms ...
Study in respect of origin  distribution of species-wild relatives and forms ...Study in respect of origin  distribution of species-wild relatives and forms ...
Study in respect of origin distribution of species-wild relatives and forms ...
 
Canopy management in fruits
Canopy management in fruitsCanopy management in fruits
Canopy management in fruits
 
Seed Technology
Seed TechnologySeed Technology
Seed Technology
 
Production technique of true potato seed
Production technique of true potato seedProduction technique of true potato seed
Production technique of true potato seed
 

Semelhante a ENTREPRENEURSHIP IN NURSERY MANAGEMENT

Horti Training.pptx
Horti Training.pptxHorti Training.pptx
Horti Training.pptxBMangave
 
Sustainable Small-scale Nursery Production
Sustainable Small-scale Nursery ProductionSustainable Small-scale Nursery Production
Sustainable Small-scale Nursery ProductionGardening
 
AGRI 6 - Week 1.pptx
AGRI 6 - Week 1.pptxAGRI 6 - Week 1.pptx
AGRI 6 - Week 1.pptxchonaredillas
 
Wildflower Questions - Eka Kokadir
Wildflower Questions - Eka Kokadir Wildflower Questions - Eka Kokadir
Wildflower Questions - Eka Kokadir Eka Kokadir
 
1. model scheme on_setting_up_of_high_tech_nursery_under_plantation_and_horti...
1. model scheme on_setting_up_of_high_tech_nursery_under_plantation_and_horti...1. model scheme on_setting_up_of_high_tech_nursery_under_plantation_and_horti...
1. model scheme on_setting_up_of_high_tech_nursery_under_plantation_and_horti...ShalabhBansal6
 
Specialty Cut Flower Production and Marketing
Specialty Cut Flower Production and MarketingSpecialty Cut Flower Production and Marketing
Specialty Cut Flower Production and MarketingGardening
 
entrepreneurship development for all
entrepreneurship development for allentrepreneurship development for all
entrepreneurship development for allAJAL A J
 
Entrepreneurship development on agriclutre
Entrepreneurship development on agriclutreEntrepreneurship development on agriclutre
Entrepreneurship development on agriclutreRahul Kumar Prasad
 
Basic Urban Gardening
Basic Urban GardeningBasic Urban Gardening
Basic Urban GardeningACasinio
 
Entrepreneurship development inm56
Entrepreneurship development inm56Entrepreneurship development inm56
Entrepreneurship development inm56Sarath Kumar
 
Entrepreneurship development 1
Entrepreneurship development 1Entrepreneurship development 1
Entrepreneurship development 1Avisek Kundu
 
Sustainable Small-scale Nursery Production
Sustainable Small-scale Nursery ProductionSustainable Small-scale Nursery Production
Sustainable Small-scale Nursery ProductionElisaMendelsohn
 
Sustainable Small-scale Nursery Production
Sustainable Small-scale Nursery ProductionSustainable Small-scale Nursery Production
Sustainable Small-scale Nursery ProductionElisaMendelsohn
 
High value crops Cultivation
High value crops CultivationHigh value crops Cultivation
High value crops CultivationMohit Dhukia
 

Semelhante a ENTREPRENEURSHIP IN NURSERY MANAGEMENT (20)

Horti Training.pptx
Horti Training.pptxHorti Training.pptx
Horti Training.pptx
 
Atx279
Atx279Atx279
Atx279
 
Sustainable Small-scale Nursery Production
Sustainable Small-scale Nursery ProductionSustainable Small-scale Nursery Production
Sustainable Small-scale Nursery Production
 
AGRI 6 - Week 1.pptx
AGRI 6 - Week 1.pptxAGRI 6 - Week 1.pptx
AGRI 6 - Week 1.pptx
 
Wildflower Questions - Eka Kokadir
Wildflower Questions - Eka Kokadir Wildflower Questions - Eka Kokadir
Wildflower Questions - Eka Kokadir
 
1. model scheme on_setting_up_of_high_tech_nursery_under_plantation_and_horti...
1. model scheme on_setting_up_of_high_tech_nursery_under_plantation_and_horti...1. model scheme on_setting_up_of_high_tech_nursery_under_plantation_and_horti...
1. model scheme on_setting_up_of_high_tech_nursery_under_plantation_and_horti...
 
Specialty Cut Flower Production and Marketing
Specialty Cut Flower Production and MarketingSpecialty Cut Flower Production and Marketing
Specialty Cut Flower Production and Marketing
 
entrepreneurship development for all
entrepreneurship development for allentrepreneurship development for all
entrepreneurship development for all
 
Office plots 2014 sept paper 4 co150
Office plots 2014 sept paper 4 co150Office plots 2014 sept paper 4 co150
Office plots 2014 sept paper 4 co150
 
Landscaping for Pollinators in Oklahoma
Landscaping for Pollinators in OklahomaLandscaping for Pollinators in Oklahoma
Landscaping for Pollinators in Oklahoma
 
Entrepreneurship development on agriclutre
Entrepreneurship development on agriclutreEntrepreneurship development on agriclutre
Entrepreneurship development on agriclutre
 
internship hydroponic farming
 internship hydroponic farming  internship hydroponic farming
internship hydroponic farming
 
Basic Urban Gardening
Basic Urban GardeningBasic Urban Gardening
Basic Urban Gardening
 
Entrepreneurship development inm56
Entrepreneurship development inm56Entrepreneurship development inm56
Entrepreneurship development inm56
 
Entrepreneurship development 1
Entrepreneurship development 1Entrepreneurship development 1
Entrepreneurship development 1
 
Sustainable Small-scale Nursery Production
Sustainable Small-scale Nursery ProductionSustainable Small-scale Nursery Production
Sustainable Small-scale Nursery Production
 
Sustainable Small-scale Nursery Production
Sustainable Small-scale Nursery ProductionSustainable Small-scale Nursery Production
Sustainable Small-scale Nursery Production
 
floriculture
 floriculture floriculture
floriculture
 
Horticulture 1
Horticulture 1Horticulture 1
Horticulture 1
 
High value crops Cultivation
High value crops CultivationHigh value crops Cultivation
High value crops Cultivation
 

Mais de HARISH J

Green building materials, tools and appliances
Green building materials, tools and appliancesGreen building materials, tools and appliances
Green building materials, tools and appliancesHARISH J
 
History of Plant virology
History of Plant virologyHistory of Plant virology
History of Plant virologyHARISH J
 
Systemic classification of zygomycota and blastocladomycota
Systemic classification of zygomycota and blastocladomycotaSystemic classification of zygomycota and blastocladomycota
Systemic classification of zygomycota and blastocladomycotaHARISH J
 
miRNAs based disease resistance.pptx
miRNAs based disease resistance.pptxmiRNAs based disease resistance.pptx
miRNAs based disease resistance.pptxHARISH J
 
Wide hybridization in chickpea
Wide hybridization in chickpeaWide hybridization in chickpea
Wide hybridization in chickpeaHARISH J
 
Role of IPM in Sustainable Agriculture
Role of IPM in Sustainable AgricultureRole of IPM in Sustainable Agriculture
Role of IPM in Sustainable AgricultureHARISH J
 
Major diseases of Liquorice- A medicinal plant
Major diseases of Liquorice- A medicinal plantMajor diseases of Liquorice- A medicinal plant
Major diseases of Liquorice- A medicinal plantHARISH J
 
PRODUCTION TECHNOLOGY OF FENUGREEK LEEK AND CHAYOTE
PRODUCTION TECHNOLOGY OF FENUGREEK LEEK AND CHAYOTE PRODUCTION TECHNOLOGY OF FENUGREEK LEEK AND CHAYOTE
PRODUCTION TECHNOLOGY OF FENUGREEK LEEK AND CHAYOTE HARISH J
 
PRODUCTION TECHNOLOGY OF LEEK AND CHAYOTE
PRODUCTION TECHNOLOGY OF LEEK AND CHAYOTE PRODUCTION TECHNOLOGY OF LEEK AND CHAYOTE
PRODUCTION TECHNOLOGY OF LEEK AND CHAYOTE HARISH J
 
REVIVAL OF A SICK NURSERY
REVIVAL OF A SICK NURSERYREVIVAL OF A SICK NURSERY
REVIVAL OF A SICK NURSERYHARISH J
 
Nursery Management in horticulture crops
Nursery  Management in horticulture cropsNursery  Management in horticulture crops
Nursery Management in horticulture cropsHARISH J
 
Major diseases of Lentil (Lens culinaris)
Major diseases of Lentil (Lens culinaris)Major diseases of Lentil (Lens culinaris)
Major diseases of Lentil (Lens culinaris)HARISH J
 
Ecological principles of IPM
Ecological principles of IPMEcological principles of IPM
Ecological principles of IPMHARISH J
 
BIOLOGICAL CONTROL OF SOIL BORNE and AERIAL PATHOGENS OF CROP PLANTS
BIOLOGICAL CONTROL OF SOIL BORNE and AERIAL PATHOGENS  OF  CROP PLANTSBIOLOGICAL CONTROL OF SOIL BORNE and AERIAL PATHOGENS  OF  CROP PLANTS
BIOLOGICAL CONTROL OF SOIL BORNE and AERIAL PATHOGENS OF CROP PLANTSHARISH J
 
Pest risk analysis
Pest risk analysisPest risk analysis
Pest risk analysisHARISH J
 
BREEDING FOR QUALITY TRAITS IN VEGETABLE CROPS
BREEDING FOR QUALITY TRAITS IN VEGETABLE CROPSBREEDING FOR QUALITY TRAITS IN VEGETABLE CROPS
BREEDING FOR QUALITY TRAITS IN VEGETABLE CROPSHARISH J
 
Small interfering RNA's based detection and diagnosis of plant pathogens
Small interfering RNA's based detection and diagnosis of plant pathogensSmall interfering RNA's based detection and diagnosis of plant pathogens
Small interfering RNA's based detection and diagnosis of plant pathogensHARISH J
 
Economic consideration of integrated pest management
Economic consideration of integrated pest managementEconomic consideration of integrated pest management
Economic consideration of integrated pest managementHARISH J
 
Biochemical tests and physiological tests for various groups of Bacteria
Biochemical tests and physiological tests for various groups of BacteriaBiochemical tests and physiological tests for various groups of Bacteria
Biochemical tests and physiological tests for various groups of BacteriaHARISH J
 
Policies and economics of Profitable Agriculture by Harish J
 Policies and economics of Profitable Agriculture by Harish J Policies and economics of Profitable Agriculture by Harish J
Policies and economics of Profitable Agriculture by Harish JHARISH J
 

Mais de HARISH J (20)

Green building materials, tools and appliances
Green building materials, tools and appliancesGreen building materials, tools and appliances
Green building materials, tools and appliances
 
History of Plant virology
History of Plant virologyHistory of Plant virology
History of Plant virology
 
Systemic classification of zygomycota and blastocladomycota
Systemic classification of zygomycota and blastocladomycotaSystemic classification of zygomycota and blastocladomycota
Systemic classification of zygomycota and blastocladomycota
 
miRNAs based disease resistance.pptx
miRNAs based disease resistance.pptxmiRNAs based disease resistance.pptx
miRNAs based disease resistance.pptx
 
Wide hybridization in chickpea
Wide hybridization in chickpeaWide hybridization in chickpea
Wide hybridization in chickpea
 
Role of IPM in Sustainable Agriculture
Role of IPM in Sustainable AgricultureRole of IPM in Sustainable Agriculture
Role of IPM in Sustainable Agriculture
 
Major diseases of Liquorice- A medicinal plant
Major diseases of Liquorice- A medicinal plantMajor diseases of Liquorice- A medicinal plant
Major diseases of Liquorice- A medicinal plant
 
PRODUCTION TECHNOLOGY OF FENUGREEK LEEK AND CHAYOTE
PRODUCTION TECHNOLOGY OF FENUGREEK LEEK AND CHAYOTE PRODUCTION TECHNOLOGY OF FENUGREEK LEEK AND CHAYOTE
PRODUCTION TECHNOLOGY OF FENUGREEK LEEK AND CHAYOTE
 
PRODUCTION TECHNOLOGY OF LEEK AND CHAYOTE
PRODUCTION TECHNOLOGY OF LEEK AND CHAYOTE PRODUCTION TECHNOLOGY OF LEEK AND CHAYOTE
PRODUCTION TECHNOLOGY OF LEEK AND CHAYOTE
 
REVIVAL OF A SICK NURSERY
REVIVAL OF A SICK NURSERYREVIVAL OF A SICK NURSERY
REVIVAL OF A SICK NURSERY
 
Nursery Management in horticulture crops
Nursery  Management in horticulture cropsNursery  Management in horticulture crops
Nursery Management in horticulture crops
 
Major diseases of Lentil (Lens culinaris)
Major diseases of Lentil (Lens culinaris)Major diseases of Lentil (Lens culinaris)
Major diseases of Lentil (Lens culinaris)
 
Ecological principles of IPM
Ecological principles of IPMEcological principles of IPM
Ecological principles of IPM
 
BIOLOGICAL CONTROL OF SOIL BORNE and AERIAL PATHOGENS OF CROP PLANTS
BIOLOGICAL CONTROL OF SOIL BORNE and AERIAL PATHOGENS  OF  CROP PLANTSBIOLOGICAL CONTROL OF SOIL BORNE and AERIAL PATHOGENS  OF  CROP PLANTS
BIOLOGICAL CONTROL OF SOIL BORNE and AERIAL PATHOGENS OF CROP PLANTS
 
Pest risk analysis
Pest risk analysisPest risk analysis
Pest risk analysis
 
BREEDING FOR QUALITY TRAITS IN VEGETABLE CROPS
BREEDING FOR QUALITY TRAITS IN VEGETABLE CROPSBREEDING FOR QUALITY TRAITS IN VEGETABLE CROPS
BREEDING FOR QUALITY TRAITS IN VEGETABLE CROPS
 
Small interfering RNA's based detection and diagnosis of plant pathogens
Small interfering RNA's based detection and diagnosis of plant pathogensSmall interfering RNA's based detection and diagnosis of plant pathogens
Small interfering RNA's based detection and diagnosis of plant pathogens
 
Economic consideration of integrated pest management
Economic consideration of integrated pest managementEconomic consideration of integrated pest management
Economic consideration of integrated pest management
 
Biochemical tests and physiological tests for various groups of Bacteria
Biochemical tests and physiological tests for various groups of BacteriaBiochemical tests and physiological tests for various groups of Bacteria
Biochemical tests and physiological tests for various groups of Bacteria
 
Policies and economics of Profitable Agriculture by Harish J
 Policies and economics of Profitable Agriculture by Harish J Policies and economics of Profitable Agriculture by Harish J
Policies and economics of Profitable Agriculture by Harish J
 

Último

What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Dr. Asif Anas
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfMohonDas
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxCapitolTechU
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdfJayanti Pande
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
EBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlEBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlDr. Bruce A. Johnson
 
How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17Celine George
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxvidhisharma994099
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 

Último (20)

What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdf
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf10 Topics For MBA Project Report [HR].pdf
10 Topics For MBA Project Report [HR].pdf
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
EBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting BlEBUS5423 Data Analytics and Reporting Bl
EBUS5423 Data Analytics and Reporting Bl
 
How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 

ENTREPRENEURSHIP IN NURSERY MANAGEMENT

  • 1. Entrepreneurshipin nurserymanagement Introduction Nursery is animportant enterprisewhichcreates sizeable employment opportunities for the rural masses. There are various types of business areas under horticulture nursery which provide employment. Entrepreneurship The activity of setting upof a business or businesses, taking onfinancial risk in hope of profit. Entrepreneur? An Entrepreneur is apersonwho organizes andmanages a business under taking, assuming the risk for the sake of profit or any personwho starts and operates abusiness is an entrepreneur. Qualities of an entrepreneur required for horticulture nursery  Risk taking is an important aspect of entrepreneurial life, he is a calculatedrisk taker.  Entrepreneurshave a strong desire tohit new goals, he does not rest until goal is reached.  They are innovative and can convert adversities intoopportunities.  They seek out experts for assistancerather thanfriends andrelatives.  They take immediate feedback on performance and prefer prompt and accurate data, irrespectiveof whether it is favourable or not.  They are achievement drivenpeople whoare optimistic evenin unfamiliar situation.  A successful entrepreneur has openmind.  A successful entrepreneur caninfluence others andmotivate themto think and act inhis way. Role of nursery entrepreneurship
  • 2.  The nursery enterprisehelps inproviding plant and planting material and relatedprocessesthat indirectly helpthe national economy.  The nursery enterprisealsoassistsingaining inmore balanced financial development as the business flourishes bothinurban and rural sector.  It helps inempowering people by providing increasedcommunity participation.  It reduces the migrationof labour from rural to urban areas in search of employment.  Most importantly the nursery enterprisecontributes tonational economy by providing employment opportunities for the skilledand unskilledworkers. Types of nursery enterprises  Fruit plant nursery  Ornamental plant nursery  Flowering forest nursery  Vegetable nursery  Medicinal andaromatic plant nursery  Retail nursery  Wholesale nursery  Plant library  Landscape gardening consultancy  Plant tissue culture nursery  Secondary hardening nursery Fruit plant nursery  Itproduces fruitplants and grafts of improved varieties for plantation in different agro-climatic zones.  They producethe planting material of different varieties in different regions, as per demand.  Itincludes different fruit crops and seedling for sale as per demand and preference of farmers.  Ornamentalplant nursery
  • 3.  Itprovides various plants of aesthetic value for the urban dwellers, institutes and various establishments.  Itproducevarious plants like flower plants, indoor and outdoor plants, flowering shrubs and creepers.  Itsupply plants for different lawns and grasses for beautification purposes. Flowering forest tree nursery  The forest nurseries havea mandate of production of various forest trees for afforestation programmein reserveareas.  Most of these plants are not available for sale from forestdepartment.  These flowering tree plants are in great demand in urban development areas and townships, and also in avenue plantation on sides of roads and pathways. Vegetable nursery  There is a huge demand of vegetable seedling during kharif and rabi and summer season.  The vegetable seedlingsare growninpropagation trays by the nursery men for the farmers.  The vegetable seedling require 18days-40days for preparationof seedlings for supply tofarmers. Medicinal and aromatic nursery  It includes productionof sarpagandha ,mint, ashwagandha , aloe vera etc are produced for medicinal and aromatic purposes for different pharmaceutical industry.  These plants are tradedfor high value oils and tuber powders. Wholesale and retail nurseries  The wholesale nurseries prepareseedlings andgrafts of various ornamentals and fruit plants on large scale and supply them to different small retail nurseries.
  • 4.  Retail nurseries procure these plants fromwholesalenurseriesinbulk quantities. Plant tissue culture and secondary hardening nurseries  Tissue culture plants are propagatedthroughmicropropagation.  These are highly sensitive toenvironmental stressanddifferent pest and diseases.  These plants are therefore requiredtobe hardenedin shade net house before they are plantedin the field.  The rearing of suchtissue culture plants at secondary stage is called hardening , the nursery undertaking this operationbefore planting in fieldis calledsecondary hardening innursery. Plant libraries  The plant library is a concept similar tothe book library where the plants are suppliedto various landscapers andevent managers organising cultural, social andother events. Landscape gardening  It is a master gardenwhich supplies andundertakes plantation of flowering trees, ornamental plants, shrubs,bushes etc. for beautificationof surroundings, landscape basedonshape, slope, location, type of soil etc. Risk analysis in nursery enterprise Various factors that can leadto losses innursery enterprise are as follows:  Under utilisationof capacity  Untimely availability andsale of plants  Productionnot as per demand  Increasing competition  Poor recovery of credit sales  Increasing cost of labour and raw material
  • 5.  Poor technical knowledge Under-utilization of capacity  The productionof nursery plant below the total productioncapacity leads to poor returns.  This may happen despite availability of mother plants and other raw materials. Untimely availability and sale of plants  Many times the plants and grafts producedinnursery are not according to the time of demand.  Plants are ready for sale during other parts of the year when usually the plantationseasonis over and the demand of plants drop considerably.  This can leadto poor sale of plants eventhough the plants are made available. Production not as per demand  The demand for plant may differ from actual production.  This leads tobalance stock of plants over an increasedperiodof time.  Ex: Ratna or alphonsomango grafts are preparedwhenthe demand for kesar mango exists.  This may leadto discrepancy insale are subdued sales. Increasing competition  Many times sale andavailability of non-descript plants fromnurseries of other states andcompeting methodcan lead to poor sales from ones nursery.  For this careful marketing strategy toovercome the competitionin nursery. Poor recovery of credit sales  In a nursery enterprise, unrealistic andhigher sale of nursery plants on credit leadtopoor recovery of sales realization.
  • 6.  It requires considerableeffort of time and money to make credit recovery.  This is an important factor that needs tobe consideredfor selling the nursery plants on credit. Increasing cost of labour and raw material  Poor planning and anticipationof labour and input may lead to higher cost of labour and raw materials.  The unavailability of labour and increasing cost of various nursery inputs like river bedsoil, plastic material etc. canalsocause losses. Poor technical knowledge  Nursery enterprise requires soundtechnical knowledge andskills for productionof seedlings andgraft as per demand.  It requires adequate training andprofessional knowledgeof productiontechnology of nursery plants. How to increase profit in nursery enterprise  Productionof plants in nursery is a commercial business activity andis to be seenfrom the point of view of economics of expenditure and returns.  There needto balance the technical aspects andpractical feasibility of productionand sale of plants in a nursery.  Maintenance of records of expenditure andincome needto be carried out regularly toascertainthe profitability.  Monitoring of daily activities innursery activities canprovide immediate answers toproblems facedduring the productionand sales in nursery.  By increasing the sales throughthe marketing, publicity, advertisement in magazines and other mass media.
  • 7.  There needto be coordinationamong three important aspects of nursery enterprises whichare productionof plants, rearing of plants and sales of plants. References  Modernnursery management – R.L. Bhardwaj and D.K. Sarolia.  Plant nursery management – P.K. Ray.  Textbook of plant propagationand nursery management – R.R. Sharma and Hare Krishna. “An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.”- Roy Ash