Acumen Sports Franchise
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The only Building Mental Toughness franchise, training athletes and corporate teams. www.acumensports.com
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Acumen Sports Franchise
- 2. At ácumen we BUILD MENTAL TOUGHNESS & Help CREATE WINNERS!
- 3. A High-Performance Training Center focused on visual, physical & mental training Integrated training & coaching approach involving senses, emotions, mind and body What is ácumen? 3
- 4. 16% of people over the age of 15 years participate in organized sports US data 4
- 5. High Performance Athlete • Have the “right” Body type • Be good at the sport – Good coach – Practice – Dedication 5
- 6. High Performance Requires MORE • Clear personal goals • Control over emotions • Super developed cognitive abilities 6
- 8. The ácumen High Performance training method supports athletes & coaches by providing them with the MISSING LINK required to be winners! 8
- 9. Coaching is mostly focused on getting good at the SKILLS required in the sport 9
- 10. Coaching alone is not sufficient to make a high performance athlete…more is required 10
- 11. At ácumen Sports we BUILD MENTAL TOUGHNESS & Help CREATE WINNERS!
- 14. The science behind ácumen Sports
- 15. Excellence “We are what we repeatedly do. Excellence then, is not an act, but a habit.” —Aristotle 15
- 16. “Ten thousand hours of practice is required to achieve the level of mastery associated with being a world class-expert-in anything” – Daniel Levintin, Neurologist
- 17. “Everything having to do with HUMAN TRAINING has to be reexamined in light of neuroplasticity” —Psychiatrist, Author, Best-Seller, “The Brain that Changes itself” 17
- 18. Science of Neuroplasticity The brain has the ability to restructure itself after training or practice Neurons: The hundreds of billions of brain cells that process information. One neuron is connected to as many as 10,000 neurons through shared events and experiences. 18
- 19. Senses The information source from the world outside
- 20. 20
- 21. Primary focus on VISUAL Sense since 80% of the information to the brain comes from the eyes 21
- 22. Reaction time Periphery vision Eye Movement Spatial relationship 22
- 23. From the senses, information needs to get to the brain in a fast and efficient manner 23
- 24. Systems in the Brain Efficient and Connected
- 26. The brain requires high QUALITY and QUANTITY of information from the senses in order to make EFFECTIVE 26
- 27. Make communication faster & more efficient Eyes Brain Body 27 More information Faster decisions Quicker reaction
- 28. Physical & Cognitive skills Mental Skills Visual Skills Emotional Skills Mental Toughness
- 33. Training philosophy TOUGH MIND makes efficient and effective decisions Strengthen the SENSES Fortify COGNITIVE Foundation Control over EMOTIONS Treat BODY with respect Self DISCIPLINE Develop Good HABITS 33
- 34. THE BUSINESS
- 35. Mr. Fernando Fossati, Founder 35 Professional Rugby player who has been perfecting the business since 2007
- 37. ácumen Center 1.Facility 2. Target Customer 3. Programs 4. Employees 5. Financial 6. Franchise Benefits 7. Key drivers & Success factors 39
- 38. ácumen Center 1. Facility 2. Target Customer 3. Programs 4. Employees 5. Financial 6. Franchise Benefits 7. Key drivers & Success factors 40
- 39. ácumen Sports Facility • 250-300 sq. meter. facility • Convenient for customers-could be near a sports club • Multiple rooms for conducting different programs • Open 6-7 days/week [10-12 hours per day] 41
- 40. ácumen Center 1.Facility 2. Target Customer 3. Programs 4. Employees 5. Materials 6. Financial 7. Franchise Benefits 8. Key drivers & Success factors 42
- 41. • Elite athletes • Athletes with the pure desire to be good at the sport • Emerging Players (school) • Anyone with the desire to WIN or to Excel • Fitness buffs • Clubs and teams • Business teams ácumen customers 43
- 42. • A concentrated marketing and sales activity is required to educate and sell to potential customers • Outbound sales effort to schools, clubs, teams and businesses is required ácumen customers 44
- 43. ácumen Center 1.Facility 2. Target Customer 3. Programs 4. Employees 5. Financial 6. Franchise Benefits 7. Key drivers & Success factors 45
- 44. Services Offered High Performance Training (one-on-one & Group) Sports Academy Super Camp Mind-Body-Emotion Activities (Sports yoga etc.) Custom training Business Training 46
- 46. Comprehensive evaluation Establish clear goals Begin training regiment ácumen Performance Tracker The ácumen method 48
- 47. Assessment Comprehensive evaluation Training regiment 1 on 1 for ‘professionals’ or Group training ácumen method 49
- 48. Physical/Cognitive training 1 hour per week with coach 1 hour Interactive Zone Mentality Training 1 hour individually with coach 1 hour interactive zone Self-monitored training 30 minutes daily Lumosity app. ácumen Performance Tracker
- 49. 51
- 50. 52
- 52. ácumen Center 1.Facility 2. Target Customer 3. Programs 4. Employees 5. Financial 6. Franchise Benefits 7. Key drivers & Success factors 54
- 53. ácumen Sports Center Manager Coach Coach Coach Coach Customer Service Customer Service Sales Digital Marketing ácumen Sports Team 55
- 54. Team • 1 General Manager • 2. Customer Service/Front desk • 1 Sales • 1 Digital Marketing Specialist • 4 caches ácumen coaches: background in physical education/sports psychology is the most helpful. ácumen Sports comprehensive training will teach how to implement the training programs 56
- 55. ácumen Center 1.Facility 2. Target Customer 3. Programs 4. Employees 5. Financial 6. Franchise Benefits 7. Key drivers & Success factors 57
- 56. 58 Does not include cost to acquire franchise, launch marketing funds, travel any estimate for working capital Item Indicative Development Cost (Based on 237 m2 recently opened Center in SEA) SMART Technology Portal $6,000 Facility (Lease approval, Design, build-out, signage) $61,000 Equipment & Supplies (Interactive zone, Mentality room, Connect & Relax room, Physical & Cognitive room) $99,000 Total Indicative Development Cost of One Center $166,000
- 57. Revenue Sources ① Evaluation (Suggested $100-$300) ② Recommended training is for a minimum of 1 year. Monthly payments (Suggested monthly $250-$500). Individual training can be much higher ① Sports Academy (Suggested $100-$150) ② Mind-Body-Emotion classes (As per market norm) ③ Corporate teams Target number of athletes per month:100-150 Suggested prices above are based on current pricing in other countries. Costs, especially labor rates in a country greatly impact the price being charged to the customer 59
- 58. Major Operating Costs Item Estimated Range Cost of Goods 7%-10% of sales Labor (Salaries and related costs) 30%-37% Occupancy cost (Rent and related costs) 10%-12% Marketing 9% of sales required local Fees Paid (%) Royalty 9% Marketing 1% SMART Technology Fee $450/month Other Expenses 10% Earnings before interest, taxes, depreciation and amortization 12%-25% 60
- 59. ácumen Center 1.Facility 2. Target Customer 3. Programs 4. Employees 5. Financial 6. Franchise Benefits 7. Key drivers & Success factors 61
- 60. Business Benefits ① Proven, tested training programs ② Large market of athletes aspiring to be the very best ③ Group training = higher margins ④ Athletes stay a minimum of 1 year ⑤ Easy to recruit and train staff ⑥ Many opportunities for repeat and referral customers ⑦ Simple, 6-7-day/week business 62
- 61. Franchise Benefits ①Superb 10-day comprehensive training ②Results oriented marketing focused on driving customers ③Amazing SMART Technology Portal (See next slide for more) ④World-class support focused on your success 63
- 62. POS System Local Website Library of Manuals & Documents Communication Forums Customer Relationship Management Marketing Reports and Key metrics Accounting 64
- 63. ácumen Center 1.Facility 2. Target Customer 3. Programs 4. Employees 5. Financial 6. Franchise Benefits 7. Key drivers & Success factors 65
- 64. What it takes to succeed
- 65. Success focus #1 Build Community Adhere to Code of Conduct Honor 100% Customer Guarantee Positive and timely communications and interactions with customers
- 66. Success focus #2 Grow the business (100% Focus on sales) Entire team is aware and focused on increasing customers Implement comprehensive Sales & marketing System Build loyalty to retain customers
- 67. Success focus #3 No compromise on Quality Hire the best and invest in their improvement Ensure programs implemented without compromise
- 68. Success focus #4 Successful business Follow the system Do things timely Meet or exceed System Standards
- 69. Success focus #5 Learn & Grow Participate & Contribute to system Be Open to learn & grow Be open to coaching & mentoring
- 74. ácumen MOBILE General Manager Coach Coach Sales ácumen MOBILE Team 76
- 75. Team • 1 General Manager • 1 Sales • 2 coaches ácumen coaches: background in physical education/sports psychology is the most helpful. ácumen Sports comprehensive training will teach how to implement the training programs 77
- 76. 78 Does not include , launch marketing funds, travel any estimate for working capital Item Indicative Development Cost Franchise Fee $25,000 Initial Training Fee $7,000 SMART Technology Portal $5,000 TOTAL PAID UP FRONT TO US $37,000 Equipment, Software & Supplies $23,000 Total Development Cost of MOBILE Franchise $60,000
- 77. Pricing Philosophy ácumen Mobile offers a premium training service with the convenience of being “on- Site”. Much of the training is also custom in nature. All pricing is set locally based on local costs using our comprehensive pricing model 79
- 78. Major Operating Costs Item Labor (Salaries and related costs) Marketing: 9% of sales (all local) Royalty Fees: 15% of sales SMART Technology Fee $300/Mo. 80
- 79. Understanding Franchising Franchisor Franchisee Reward of owning business Commitment to follow system Labor Capital Expansion through franchisees Training & Support Systems & Processes Approach to market
- 80. Qualifying for the ácumen Franchise Financial qualification Alignment of goals & objectives Experience & skills Vision alignment Roles & responsibilities Communication, responsiveness Presentation skills Personal chemistry Commitment to follow our system
- 81. Key values & guiding principles WIN4 philosophy of doing business Mutual respect and practical guidance to build a successful business Healthy environment for communication, participation and recognition Support consisting of coaching & mentoring based on world-class standards
- 82. Expectations of franchisee Operate the business following the ácumen system Maximize sales & profits Participate and contribute positively and enthusiastically to the system Customers are valued and 100% satisfaction guarantee honored Hire the right people and create a productive and learning environment for them Live by our Code of Conduct
- 83. Next Steps (within 15-30 days) Complete Confidential Profile Receive and sign Key term Sheet We shall prepare agreements Sign Agreements Initial Training
- 84. Thank you for your interest in the ácumen Sports Franchise We look forward to moving forward
- 85. For continued discussions to be part of ‘ácumen Sports’ Mr. Harish Babla Managing Director Global Franchise Masters Private Limited E-Mail: Harish@GlobalFranchiseMasters.com Singapore: 65-8304-0854 Skype: HarishHBabla
Editor's Notes
- At ácumen Sports we like to say “We create Winners”. This does not mean that we guarantee that our athletes will always win by taking our training. What we are saying is that we provide essential training to build their mental toughness, to strengthen their ability to control emotions, help build super cognitive skills (which are brain based skills required to succeed as an athlete) and help them maintain a winners attitude-where they always give 110% to play the match and let the results be what they are.
- As we have spoken to several world class coaches they have shared a success formula with us that we have summarized into this simple yet powerful formula. We believe you will agree with the three categories but perhaps may have a slightly different percentage for each of the categories: To receive the edge an athlete requires, the three elements are: 10% to have the right body that is fit to endure the rigors of the sport 50% is the contribution of the coach on the skills required to make the athlete successful The Balance, the 40% is the missing link, that we call MENTAL TOUGHNESS-made up of the cognitive, mental and emotional training provided by acumen
- The missing link that we provide with the acumen high performance training hugely supports the work you already do as coaches. Our training makes the athletes mentally tough with super developed cognitive skills that will make them even more receptive to the essential coaching provided by you. In essence your coaching will take greater hold and performance will improve as the athlete’s transformation unfolds.
- At ácumen Sports we like to say “We create Winners”. This does not mean that we guarantee that our athletes will always win by taking our training. What we are saying is that we provide essential training to build their mental toughness, to strengthen their ability to control emotions, help build super cognitive skills (which are brain based skills required to succeed as an athlete) and help them maintain a winners attitude-where they always give 110% to play the match and let the results be what they are.
- The missing link to your success that we train on is built on science-in specific neuro-science and within it a field called neuroplasticity.
- To become a Winner, being excellence is essential. The philosopher Aristotle said that “We are what we repeatedly do. Excellence then is not an act, but a habit.” We must repeat good habits to become excellent at our chosen field.
- Neurologist Daniel Levintin, who was quoted extensively in the best selling book “Blink” by Malcolm Gladwell has said that it takes 10,000 hours to become a world class expert. If an athlete practiced good habits (and skills provided by their coach) for 8 hours per day 365 days, it would take them nearly 3 ½ years to finish 10,000 hours. If they practiced only 4 hours it would take them 7 years to complete their expert status. THIS IS PROVIDED THEY HAVE EMBRACED THE CRITICAL SKILLS RECEIVED FROM THEIR COACH.
- In our brain we have billions of cells that process information, these are called neurons. Through shared events and experiences one neuron can connect up to 10,000 neurons in what is called a neural network. As the famous basketball player, Michael Jordan said, I can practice for thousands of hours of a bad shot, and as a result I will become good at being bad. Our brain has five major areas: our motor skills, our visual ability, our auditory, our ability to focus and of course the most complex of the brain functions, social-emotional. I the neural networks can be made faster an more efficient, than all brain based functions in essence can be improved. Neural networks can be improved with the right training done both repeatedly and frequently We will discuss these five systems a little more in just a few minutes.
- First, we must look at how information is gathered through our senses
- The gatherers of information to our brain are our five senses.
- For an athlete, 80% of information is gathered by the eyes, hence training of the eyes is an important aspect of the ácumen training.
- To give you an idea, some of the things about the eyes that we work on include: Read list
- From the senses, the information needs to get to the brain in a fast and efficient manner.
- Once the information is gathered and arrives to the brain, we must understand what happens at the brain.
- There are five systems in the brain: Sensory-motor, auditory, visual, attention and focus and social-emotional. Think of these five areas as being 5 cities in different areas of the country. The cities are connected by a road. The road can be a dirt road, a one lane tarmac road or a highway. Each road will get us from one city to another. The difference being how long it will take us. It could take us 4 hours or 45 minutes. Think of the brain in the same way. By training athletes on their cognitive skills (brain based skills) we are turning these neural networks into highways that help move information more efficiently and faster. It is also interesting that these five areas by being connected lead to improvements in all areas while we focus on improving one area.
- In order for the brain to make good decisions (Effective decisions) it needs large quantities of high quality information from the senses.
- The eyes have to be trained to collect more high quality information and send it to the brain. The neurons in the brain have to process information at the speed of travelling on a highway and then submit this information to the body. The body has to be fit to accept and react to this information.
- We break-up our mental toughness (high performance) training into four major groupings: Physical and Cognitive skills Mental skills Visual skills Emotional skills
- During the acumen high performance training, here are some of the areas we improve: The physical and cognitive aspect of the training is connected. Cognitive skills: Concentration, attention, Focus, Short and long term memory Physical: Coordination, Dynamic and static balancing, Fine motor coordination and reaction time.
- Visual skills: Reaction time, peripheral vision and spatial judgment. Managing stress is part of our mentality training and works on breathing efficiency, visualization skills, relaxing techniques and self-motivation.
- Mental toughness also involves, control over emotions and being focused on the present moment instead of worrying about what happened or what may happen.
- What is our training method?
- A tough mind that can make efficient and effective decisions requires the senses to be strong, the emotions to be under control and the body fit to endure the rigors of the sport.
- In Argentina, where acumen was born, many famous athletes have trained-here is a sample listing. ADD ANY NAMES TRAINED LOCALLY
- How does our training work?
- Athletes come to the ácumen Sports Center twice per week. The 1st time they will have Physical/Cognitive training for 1 hour with a coach. This is followed by one hour in the interactive zone under the supervision of a coach. The 2nd time they will have one-on-one mentality training with a coach followed again by one hour in the interactive zone under the supervision of a coach. Daily on your phone they will train for 30 minutes on Lumosity-brain based training. At the same time they must maintain their focus on their goals on the ácumen Performance tracker.
- As with every business you must understand what it takes to succeed, this way you know you have what it takes to be successful. We have divided this into five areas of success focus
- Your 1st Success focus should be on building a BrainFit community and you do so by adhering to our Code of Conduct, honoring our 100% satisfaction guarantee and being positive and timely in all interactions with parents. It is about doing things right.
- Your second success focus should be on growing your business and you do so by ensuring that everyone on the team is aware and focused on increasing customers, implementing our comprehensive sales & marketing system and building retaining loyal customers.
- Your third success focus should be on delivering the highest quality products. You can only do so if you hire the best people and invest in their improvement.
- Your fourth success focus should be on building a successful business and you do so by following the system, doing things timely and meeting or exceeding system standards.
- The fifth and final success focus area is that as a franchisee you too must learn and grow and you do this through participation and contribution to the system, being open to learn and grow and being open to receiving coaching and mentoring from us
- This concept was created by the BrainFit Group from Singapore in 2001 and has become much stronger and powerful as the years have gone by. In 2013, Global Franchise Masters also of Singapore took the BrainFit Studio brand as part of their portfolio to globally grow and support the BrainFit Franchise. Global Franchise Masters if our franchisor and has expertise in franchising. Between the two the way to market is developed with strong programs and strong systems and all of which is supported by strong training and support. Global Franchise Masters is committed to global expansion via franchising.
- In qualifying for our franchise we look at these 9 areas-read them
- It is also important that you know how we do business and our values. Here are some: Our WIN4 philosophy dictates that no one in our eco-system: Franchisee, Master Licensee, Franchisor or Global Franchise Masters gets hurt in any decision we make. We believe in mutual respect and in giving practical guidance that is focused on your success We believe in creating a healthy environment for communication, participation and recognition We believe in giving you support that is based on world-class franchising standards
- We also have expectations of you: That you will build your business following our system You will work hard towards maximizing your sales and profits You will participate and contribute positively and enthusiastically in the system You will value our customers and honor the 100% satisfaction guarantee You will hire the right people who are qualified, have the right attitude and are open to learning and growing You will live by our Code of Conduct
- So if this business makes sense to you, what is next? Complete the Confidential profile so we can see if you meet our basic requirements Following this we will have a session to ensure that you are comfortable with the role and responsibility of being a franchisee and you are aligned with our values Following that you will be invited to Discovery Day After Discovery Day it is time to submit a formal request for Consideration together with a deposit After approval, we proceed to signing the franchise agreement. All of this can be completed within 30 days
- We thank you for your interest in BrainFit Studio and look forward to receiving your completed Confidential profile. Thank you