O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
INNOVATION
YAHOO
mobile + design
THE CORE OF
EMPATHY & EXPERIMENT
Joe Hsia
UX Designer
Kaba Su
UX Designer
INNOVATION
存續
Business

viability
可行
Technology

feasibility
需求
User

desirability
innovation
UXUser eXperience
UCDUser Centric Design
Optimization
Incremental innovation
the future is now?
Radical Innovation
Radical Innovation
Radical Innovation
Technology
Change
Meaning
Change
Radical Innovation
2345N1
0
2
3
4
5
N
1
0 1
Empathy
Experiment
U
USER & EMPATHY
Meaningful innovation
start with USERS
Go out and be Curious
Walk into their daily lives
,
Visit their favorite spots
Collect stories behind objects
The role of internet in daily lives
Immerse in the context
From user data to insights
Digest insights and form POV
WHYs
?
Digest insights and form POV
Convenience
Community
Trust
APP
,
Are meanings and empathy
enough to help us move from
0 to 1 ?
E
EXPERIMENT
0 1
0 1
0 1
0 1
design/build products people love
What lean startup taught us…
fail fast, often and smart,
fail fast, often and smart,
What lean startup taught us…
What building products at Yahoo is
fast, often and smart,learn
how?
empathy
data
empathy/data hypothesis
brainstorming/
how might we
ideation
storyboarding
prototyping
iteration
iteration
empathy/data hypothesis
empathy/data
iteration hypothesis
experimentempathy/data hypothesis
good/great ideas aren’t enough
execution
S
SPACE & CULTURE
Magic happens
when we work at the same
SPACE
The magic field designed for
open, transparent and fast
communication
Make it tangible:
what you see is what you get
Find your collaboration tool:
ideas can’t wait
Creative
Abrasion

Creative Agility

Creative
Resolution

Linda Hill: How to manage for collective creativity
Innovation leaders understand that
their role as leaders is to set the
stage, not perform on it
Linda Hill: How to manage ...
REPEAT
R
U S E R
RS EINNOVATION
U
SE
RS EINNOVATION
SPACE & CULTURE
USER
EXPERIMENT
REPEAT
At Yahoo, innovation is a REPEAT of
“starting and staying with USERS”,
“giving the team the SPACE to be
inspired and ideat...
Innovation
is like exploring the sea
yahoomode.tumblr.com
[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)
[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)
[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)
[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)
[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)
[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)
[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)
[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)
[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)
[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)
Próximos SlideShares
Carregando em…5
×

[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)

MIX 2015 行動體驗設計論壇
【專訪】Joe Hsia、Kaba Su:Yahoo的創新來自於對使用者的同理心與實驗精神
http://mix.hpx.tw/2015/ch/joe_kaba_news/

Livros relacionados

Gratuito durante 30 dias do Scribd

Ver tudo
  • Seja o primeiro a comentar

[MIX 2015] 創新:同理心X實驗精神 / Joe Hsia, Kaba Su (Yahoo亞太區行動產品開發暨設計中心)

  1. 1. INNOVATION YAHOO mobile + design THE CORE OF EMPATHY & EXPERIMENT
  2. 2. Joe Hsia UX Designer Kaba Su UX Designer
  3. 3. INNOVATION
  4. 4. 存續 Business viability 可行 Technology feasibility 需求 User desirability innovation
  5. 5. UXUser eXperience
  6. 6. UCDUser Centric Design
  7. 7. Optimization
  8. 8. Incremental innovation
  9. 9. the future is now?
  10. 10. Radical Innovation
  11. 11. Radical Innovation
  12. 12. Radical Innovation
  13. 13. Technology Change Meaning Change
  14. 14. Radical Innovation
  15. 15. 2345N1
  16. 16. 0 2 3 4 5 N 1
  17. 17. 0 1
  18. 18. Empathy
  19. 19. Experiment
  20. 20. U USER & EMPATHY
  21. 21. Meaningful innovation start with USERS
  22. 22. Go out and be Curious
  23. 23. Walk into their daily lives ,
  24. 24. Visit their favorite spots
  25. 25. Collect stories behind objects
  26. 26. The role of internet in daily lives
  27. 27. Immerse in the context
  28. 28. From user data to insights
  29. 29. Digest insights and form POV
  30. 30. WHYs ?
  31. 31. Digest insights and form POV Convenience Community Trust
  32. 32. APP
  33. 33. , Are meanings and empathy enough to help us move from 0 to 1 ?
  34. 34. E EXPERIMENT
  35. 35. 0 1
  36. 36. 0 1
  37. 37. 0 1
  38. 38. 0 1
  39. 39. design/build products people love
  40. 40. What lean startup taught us… fail fast, often and smart,
  41. 41. fail fast, often and smart, What lean startup taught us…
  42. 42. What building products at Yahoo is fast, often and smart,learn
  43. 43. how?
  44. 44. empathy
  45. 45. data
  46. 46. empathy/data hypothesis
  47. 47. brainstorming/ how might we
  48. 48. ideation
  49. 49. storyboarding
  50. 50. prototyping
  51. 51. iteration
  52. 52. iteration empathy/data hypothesis
  53. 53. empathy/data iteration hypothesis
  54. 54. experimentempathy/data hypothesis
  55. 55. good/great ideas aren’t enough
  56. 56. execution
  57. 57. S SPACE & CULTURE
  58. 58. Magic happens when we work at the same SPACE
  59. 59. The magic field designed for open, transparent and fast communication
  60. 60. Make it tangible: what you see is what you get
  61. 61. Find your collaboration tool: ideas can’t wait
  62. 62. Creative Abrasion Creative Agility Creative Resolution Linda Hill: How to manage for collective creativity
  63. 63. Innovation leaders understand that their role as leaders is to set the stage, not perform on it Linda Hill: How to manage for collective creativity
  64. 64. REPEAT R
  65. 65. U S E R
  66. 66. RS EINNOVATION U SE
  67. 67. RS EINNOVATION SPACE & CULTURE USER EXPERIMENT REPEAT
  68. 68. At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”
  69. 69. Innovation is like exploring the sea
  70. 70. yahoomode.tumblr.com

×