Campaigns
• Black beauty campaign launched by
Sephora to celebrate countless black
traditions. It promotes racial equality in
beauty and retail sector.
• The other campaign “The ultimate power
of Beauty” was launched that delivered
strong and ambitious view of beauty.
Social Media Reach
Instagram –
21M
followers .
LinkedIn –
1.5
followers.
Facebook –
19M
followers.
Twitter –
2.3M
followers.
Influencer Marketing
Created Influencer partnership with enthusiasts of make-up world.
#sephorasquad created the content for the brand.
Influencers of different skin tones choices, nationalities and hair textures
creates content for the customers and review sephora products.
Sephora has huge
customer-based target
market, audience and
customers.
Digital space used by
sephora has stand itself
out in the market which
its sales and outstanding
performance in the
market shows.