Study MC Strategy & innovation

1. Strategisch innoveren Hoofdstuk 1 – 7 Gert-Jan v. Fessem Justin Broeders Daan Ram Hans Derksen

2. Nintendo Wii "Nintendo took another step toward expanding the worldwide gaming population by launching an unprecedented video game console called Wii. Since its launch, Wii has been changing the definition of the home video game console significantly. Nintendo has been making efforts to promote Wii by developing compelling software which takes advantage of intuitive play controls enabled by its Wii Remote and other dedicated user interfaces, in addition to the conventional controller functions, and by enriching the Wii software library that can be enjoyed by anyone from novice to veteran gamers. We will try to further expand the ability for Wii to make our daily lives more convenient and fun by continuously making brand new offerings such as Wii Fit, which can be easily used by the entire family to monitor elements of their physical condition in an enjoyable manner, and by encouraging the Wii’s connection to the Internet.“ Bron: Nintendo financial results 2008

3. Innovation by Nintendo: Bron: jaarverslag Nintendo 2008

4. Index

5. Bronnen innovatie Individu Firma Univer-siteit Firma Individu Univer-siteit Non-profit Overheid

6. Collaborative network

7. Voor- en nadeel Innovatieve voordelen Innovatieve nadelen

9. S-curve innovatie

11. Randvoorwaarden

12. First mover <> marktleider Bron: www.digital-digest.com

13. Marktleider 2007 Bron: Reuters

14. Marktaandeel 2008 Totale verkoopcijfers (t/m maart 2008) van de drie grootste Opmars van de Wii en de DS in maart 2008 (enkele maanden na introductie) Bron: www.digital-digest.com

15. Producenten Bron: www.digital-digest.com

16. Valuechain Gameconsole

18. Bron: The Hub editie maart/arpil 2007

19. Deployment Strategy: preparing for launch!

20. Deployment Strategy; timing

21. Deployment Strategy; licensing

22. Deployment Strategy; pricing

23. Deployment Strategy; Intermediaries

24. Deployment Strategy; distribution

25. Deployment Strategy; marketing methods