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MEDIA A2: EVALUATION
By Hannah Maxwell
IN WHAT WAYS DOES YOUR
MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF
REAL MEDIA PRODUCTS?
TEASER TRAILER: INFLUENCES
Inception:
http://hannahmaxwella2media.blogspot.co.uk/2011/10/inception-trailer-analysis.html

This trailer influenced me in terms of
  sound. There is an absence of diegetic
  sound throughout the whole of the
  trailer and it’s really effective
  because of it. I did use some diegetic
  sound in my product, however, I
  didn’t use a lot and tried to keep it as
  plain as possible so that the audience
  focus on the viusals, which is what
  you are forced to do with the
  Inception teaser trailer
In addition, I liked the way this trailer
  cut back to objects of significance,
  like the spinning top/glass of water. I
  used this idea in my teaser trailer,
  with the blue prints and also the tin
  that the stalker picks up.
CONTINUED...
Shutter Island:
http://hannahmaxwella2media.blogspot.co.uk/2011/10/teaser-trailer-analysis.html

This trailer influenced me in terms
  of editing. The edits are really
  fast-paced and a lot of jump cuts
  are used. They conceal a lot of the
  story but reveal enough to invite
  audience’s intrigue. In my
  trailer, I have used some fast
  editing to conceal parts of my
  story and also to ‘tease’ my
  audience by not showing them
  what they would want more of.
The Shutter Island trailer builds
  tension effortlessly through the
  sound and editing and I tried to
  do this too.
PLOT INFLUENCERS




My storyline for Hunted was influenced by The Lovely Bones.
 Having read the book and watched the film I thought that it had
 a very powerful theme and message. Instead of communicating
 the events after the girls death, like in The Lovely Bones, I
 wanted my product to be about the build up to the murder. I
 wanted the girls to be a similar age because it’s controversial
 because of their assumed innocence. However, my victim is very
 different from Susie Salmon in terms of their personality, dress
 and interests because I wanted to highlight the vulnerability of
 girls that age.
FILM POSTER: INFLUENCES
                               I really liked the two shots in the
                               below images. For The Lovely
                               Bones I really liked the way that
                               the murderer was in low key
                               lighting and the victim was in the
                               light. In my poster, they are both
                               in similar lighting to show that he
                               has invaded her personal space by
                               being in her home. The movie still
                               from Halloween inspired me to
                               have the stalker move into the
The Lovely Bones
                               shot and not reveal his identity to
                               create a more sinister feel, which
                               is what I have done in my poster.
                   Halloween
                   Picture 7
FILM MAGAZINE: INFLUENCES




 I decided to use Total Film as my film magazine because I thought
 that my film would be the kind of film to be featured in it. I liked
 the synergy that the magazine creates between itself and the film
 it’s featuring. I captured this by making the ‘F’ into a knife point
 like the film title, and by using the same house style as my film.
 However, I decided to break the conventions of magazines by
 having my model looking away from the camera, which follows the
 film ideals more than the magazine ones.
GROUPS
My media product focuses on the social group of teenage girls,
  because they are stereotyped to be more vulnerable then older
  women or males. More narrowly, it focuses on teenage girls who
  are interested in rock music, because this is the image that my
  main character has. I wanted to focus on this group of teenage
  girls because they do not make up the ‘majority’ of teenagers; they
  fit into a niche group, which would automatically make my victim
  more ostracised from society than an ordinary teenage girl,
  resulting in even less protection from harm.
Within the film world, stalking/murder/rape are all horrific things to
  explore, but when it’s a child, like my victim, it’s more harrowing
  for the audience, as people naturally feel the need to protect the
  people most vulnerable in society.
I took inspiration from The Lovely Bones and Leon: The Proffesional
   for this. In Leon, Natalie Portman’s family are murdered,
   including her beloved little brother and we naturally sympathise
   with her because she is so young herself. In The Lovely Bones,
   Susie Salmon is far too young to die, but she is raped and
   murdered and her innocence is spoiled, which is the reason these
   types of films are so harrowing. They show a theft of child-like
   innocence which is something that every adult appreciates and
   values.
AUDIENCE FOR MY TEASER
TRAILER
http://hannahmaxwella2media.blogspot.co.uk/2011/12/concrete-target-audience.html

Hunted, is a 15. This is because it
 contains child murder, strong
 violence, and scenes that
 audiences may find disturbing.
 I used the BBFC website (
 www.bbfc.co.uk) to determine
 what my film should come
 under. The prominent adjective
 for 15s is ‘strong’, which is why
 I think a 15 certificate would
 suit my film.
Most specifically, I have targetted
 my film at 15-25 yr old males
 and females, but more
 predominantly females because
 the victim is female and so they
 will empathise with her.
HOW DID YOU ATTRACT/ADDRESS
  YOUR AUDIENCE?
   Teaser trailer
                                 I have used a close up on
                                 personal artwork to attract my
                                 audience because this could be
                                 something that they would relate
                                 to. At this tender age most
                                 people have a hobby that
                                 distracts them from everything
                                 that bothers them.                    In this shot I have used a cant
                                                                       to represent how her safe
I chose to have a low angled                                           haven has been disturbed. This
long shot of the victim in her                                         would appeal my target
bedroom because you can see                                            audience because they would
all the posters on the wall,                                           be excited by a shot like this in
the hairspray, cans of pop etc,                                        a thriller. In addition, I have
which my audience would be                                             also hidden the identity of the
able to relate to as teenage                                           stalker.
bedroom ‘decor’ is such a
                              I used a close up of the victim tied
major part of expressing
                              up, using low key lighting, to conceal
yourself at this age.
                              the plot and force the audience to
                              use their imagination to fill in what
                              they can’t physically see. They are
                              forced to question, ‘why is this girl
                              tied up? How did she get there?’
                              which would evoke sympathy from
                              my target audience.
“   Within my teaser trailer, I attracted my

audience through varying my shot styles and
 lengths, using familiar mise-en-scene, with
   atmospheric non-diegetic music and

                  stings.   ”
The stalker and the
     FILM POSTER                               victims silhouettes stand
  The use of red in the masthead               out against the translucent
  connotes danger, which would                 background which draws
  draw the audience because they               the eye straight to them.
  are enticed by danger.


The tagline would
intrigue my
audience because
they would want to
know ‘why’ there
aren’t any safe
havens and also
‘who’ is making
sure your havens
aren’t safe. With
the domesticity of
the image this
would create a real
sense of unease                    The framing of the victim and the
which would                        stalker automatically creates a sense of
definitely entice my               unease, which would make the audience
audience.                          want to know what their connection is,
                                   because it is obvious it’s not positive.
FILM MAGAZINE               Pug: advertising the
                            film poster for the
Magazine URL. My            film. My target
target audience are         audience are most
the most internet           likely to be interested
friendly.                   in posters.

 Synergy has been
 created between the        The main image
 magazine and the           isn’t making direct
 film through the uses      address. This is
 of knives and              unusual, and would
 red/black colour in        attract my audience
 the masthead and           for this reason.
 cover-line.
                            The background is
The bottom cover-lines      creepy and ties in
again tie in with the       with the darkness
house style of this issue   of the film. I have
and offer other             also used low key
information about films     lighting which
that my target audience     would signal to my
would like, because my      target audience
target audience are         that this is a film
likely to like other        with dark content.
genres too.
HOW EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY PRODUCT?
HUNTED: A SENSE OF BRANDING
I have created a sense of branding in a number of ways. Firstly, I have
   depicted the victim as vulnerable in all three products (below), as she never
   looks at the camera. I have also used high angles on the teaser trailer and
   the magazine. I have also used low key lighting so that the mystery of the
   plot is sustained throughout all three products.
Between the two ancillary products I have used red, black and white as a
   colour scheme because red connotes danger; the danger that the girl is in,
   black connotes mystery; because the audience do not know the full plot from
   the trailer/poster/magazine combination, and white connotes innocence;
   because the girl is innocent and has done nothing to provoke the attack. I
   have also used red and black in the teaser trailer for the title frames.
I have also used domesticity as a link between all three products. The poster is
   set in a house, the magazine shares the tagline ‘find out why there are no
   safe havens’ and the teaser trailer shows how the stalker invades her safe
   haven (home) and eventually kills her.
WHAT HAVE YOU LEARNED
FROM YOUR AUDIENCE
FEEDBACK?
QUESTIONNAIRE
The first piece of audience research that
  I completed was a questionnaire. The
  full results are on my blog:
  http://hannahmaxwella2media.blogspot.co.uk/2011/10/questionnaire-results-primary
I wanted to know what kind of films
   people are into, and from that age I
   determined my film certificate. I also
   wanted to know what people expect
   from teaser trailers.
From this questionnaire I decided that
  my film would have a certificate 15
  and it would be aimed at both males
  and females in the 15-25 yr old
  category (but mainly females). I also
  determined that my teaser trailer
  would be short, concise, and only give
  away enough plot to entice my
  audience and not give it all away.
TEASER TRAILER
For the first cut of my teaser trailer, I
   received a lot of peer and teacher
   feedback. I have posted on the blog all of
   my results.
   http://hannahmaxwella2media.blogspot.co.uk/2012/02/first-cut-of-my-teaser-trailer-h
I found this really useful because people
   were picking up on what I wasn’t happy
   with e.g. The size of the font on the title
   pages and the lack of stings. It was even
   more helpful though, that people were
   picking up on things that I hadn’t
   thought about. This meant that I had a
   long list of things to experiment with,
   most of which I kept.
The positive feedback was just as good
   though, because it meant that I edited
   my teaser trailer with confidence, and a
   fresh perspective, to make the final cut.
I did upload all 4 of my cuts to YouTube, as
   a tool for feedback, but I didn’t receive
   any.
1st edit
 FILM POSTER
Again, I had peer and teacher
  feedback for my drafts. In total I
  made 4 drafts of my film poster,
  each time encouraging feedback
  from my peers. I was told what
  worked and advised on what to
  change or add in. This was really
  useful because looking over all 4
  edits I can see a massive
  improvement from the first to the
  final film poster.                                          Final Poster
Every time I edited my poster I had
  to keep in mind who my audience
  was. As you can see, although my
  first poster wasn’t bad, it wasn’t
  gripping enough for my target
  audience because it’s not eye-
  catching enough.
By changing the colour of the
  masthead and giving it more
  depth, that alone made the poster
  more eye-catching and much more
  fitting to my demographic
http://hannahmaxwella2media.blogspot.co.uk/2012/01/feedback-for-my-ancillary-products.html
1st edit
FILM MAGAZINE
The first film magazine cover that I
  constructed was really basic. It didn’t
  demonstrate any skill and it looked
  really bland. The feedback I got from
  that was so useful because my peers
  told me exactly how it should look and
  what I was doing wrong. The
  background, as you can see, was very
  plain and it didn’t tie in with Total
  Film who always have busy
  backgrounds that are ‘film related’.                                                         Final
  That is why I chose to have the creepy                                                       Magazine
  forest in the background of my
  magazine; to create a sense of
  branding between my magazine and a
  real Total Film magazine.
The feedback allowed me to have a fresh
  perspective and I tried to look at my
  magazine with more of an ‘audience’
  mind. I had to decide what it was that
  as an audience I would want to see.
http://hannahmaxwella2media.blogspot.co.uk/2012/02/feedback-for-my-ancillary-products-2.html
“   Acting as the institution has made me realise how
     important feedback is. Although my ideology for
    Hunted was clear in my head, I had difficulty putting
      it into practise. Feedback allowed me to interact
     with my audience and have them tell me what they
     wanted to see, which was actually similar to what I
       was trying to do. In conclusion, from audience
    feedback I have learned that my products can always
           be improved and that audience feedback is
        essential to a successful promotion package.
     Furthermore, it gave me confidence in my editing

     because I knew what my audience wanted to see.  ”
HOW DID YOU USE MEDIA
TECHNOLOGIES IN THE
CONSTRUCTION AND
RESEARCH, PLANNING AND
EVALUATION STAGES?
RESEARCH AND PLANNING
I chose to do my research and
   planning on a blog because I
   could make full use of multimedia
   technologies, such as videos,
   images and hyperlinks.
I found the blog really useful for
   each aspect of research. When I
   researched types of shot, using a
   blog meant that I could put
   images up with their
   descriptions. When I researched
   sound, I opened a
   www.soundcloud.com account,
   where I uploaded the sounds and
   posted the link on my blog. (
  http://soundcloud.com/hannah-94)
Not only does it utilise technology
  and strengthen my technical
  knowledge, but it also generates
  audience feedback because there
  is an option for blog users to post
  comments on my blog.
CONSTRUCTION: TEASER, POSTER,
   MAGAZINE
Teaser trailer:
   To film my teaser trailer, I used a digital video camera.
   Although small, I managed to get the shots I wanted. I used
   Adobe Premier pro to edit my shots together. I liked this
   programme, because it was quite straightforward. However, if I
   were to do this project again, I would use a better computer
   because the software didn’t cope with the full size files. I had to
   condense the size of my picture to edit my trailer together
   successfully.
Film Poster:
   I used Paint.Net to construct my poster. This software is very
   similar to Photoshop but it more straight forward. I learnt how
   to edit photos in layers to make my work more professional
   looking and this also made it much easier to edit layer too.
Film Magazine:
   I used a digital camera to take my main image. I used Paint.Net
   and Microsoft Publisher to construct my magazine cover.
   Paint.Net was brilliant for photo manipulation with the main
   image, background and also the mastheads. However, I
   struggled with the cover-lines on Paint.Net so I imported it as
   an image in to Publisher and put all the text on in there. I’ m
   really pleased with the result.
EVALUATION
For my evaluation I chose to use
  PowerPoint because it is a
  multimedia piece of software.
  Similarly to the blog, I can
  easily share images and links
  on here to aid my meaning.
In this evaluation I have used
  screenshots of my trailer,
  images, hyperlinks and finally
  slideshare, so that it can be
  easily shared on my blog.
Using PowerPoint has further
  helped me to utilise the
  technology on offer.

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Evaluation

  • 1. MEDIA A2: EVALUATION By Hannah Maxwell
  • 2. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
  • 3. TEASER TRAILER: INFLUENCES Inception: http://hannahmaxwella2media.blogspot.co.uk/2011/10/inception-trailer-analysis.html This trailer influenced me in terms of sound. There is an absence of diegetic sound throughout the whole of the trailer and it’s really effective because of it. I did use some diegetic sound in my product, however, I didn’t use a lot and tried to keep it as plain as possible so that the audience focus on the viusals, which is what you are forced to do with the Inception teaser trailer In addition, I liked the way this trailer cut back to objects of significance, like the spinning top/glass of water. I used this idea in my teaser trailer, with the blue prints and also the tin that the stalker picks up.
  • 4. CONTINUED... Shutter Island: http://hannahmaxwella2media.blogspot.co.uk/2011/10/teaser-trailer-analysis.html This trailer influenced me in terms of editing. The edits are really fast-paced and a lot of jump cuts are used. They conceal a lot of the story but reveal enough to invite audience’s intrigue. In my trailer, I have used some fast editing to conceal parts of my story and also to ‘tease’ my audience by not showing them what they would want more of. The Shutter Island trailer builds tension effortlessly through the sound and editing and I tried to do this too.
  • 5. PLOT INFLUENCERS My storyline for Hunted was influenced by The Lovely Bones. Having read the book and watched the film I thought that it had a very powerful theme and message. Instead of communicating the events after the girls death, like in The Lovely Bones, I wanted my product to be about the build up to the murder. I wanted the girls to be a similar age because it’s controversial because of their assumed innocence. However, my victim is very different from Susie Salmon in terms of their personality, dress and interests because I wanted to highlight the vulnerability of girls that age.
  • 6. FILM POSTER: INFLUENCES I really liked the two shots in the below images. For The Lovely Bones I really liked the way that the murderer was in low key lighting and the victim was in the light. In my poster, they are both in similar lighting to show that he has invaded her personal space by being in her home. The movie still from Halloween inspired me to have the stalker move into the The Lovely Bones shot and not reveal his identity to create a more sinister feel, which is what I have done in my poster. Halloween Picture 7
  • 7. FILM MAGAZINE: INFLUENCES I decided to use Total Film as my film magazine because I thought that my film would be the kind of film to be featured in it. I liked the synergy that the magazine creates between itself and the film it’s featuring. I captured this by making the ‘F’ into a knife point like the film title, and by using the same house style as my film. However, I decided to break the conventions of magazines by having my model looking away from the camera, which follows the film ideals more than the magazine ones.
  • 8. GROUPS My media product focuses on the social group of teenage girls, because they are stereotyped to be more vulnerable then older women or males. More narrowly, it focuses on teenage girls who are interested in rock music, because this is the image that my main character has. I wanted to focus on this group of teenage girls because they do not make up the ‘majority’ of teenagers; they fit into a niche group, which would automatically make my victim more ostracised from society than an ordinary teenage girl, resulting in even less protection from harm. Within the film world, stalking/murder/rape are all horrific things to explore, but when it’s a child, like my victim, it’s more harrowing for the audience, as people naturally feel the need to protect the people most vulnerable in society. I took inspiration from The Lovely Bones and Leon: The Proffesional for this. In Leon, Natalie Portman’s family are murdered, including her beloved little brother and we naturally sympathise with her because she is so young herself. In The Lovely Bones, Susie Salmon is far too young to die, but she is raped and murdered and her innocence is spoiled, which is the reason these types of films are so harrowing. They show a theft of child-like innocence which is something that every adult appreciates and values.
  • 9. AUDIENCE FOR MY TEASER TRAILER http://hannahmaxwella2media.blogspot.co.uk/2011/12/concrete-target-audience.html Hunted, is a 15. This is because it contains child murder, strong violence, and scenes that audiences may find disturbing. I used the BBFC website ( www.bbfc.co.uk) to determine what my film should come under. The prominent adjective for 15s is ‘strong’, which is why I think a 15 certificate would suit my film. Most specifically, I have targetted my film at 15-25 yr old males and females, but more predominantly females because the victim is female and so they will empathise with her.
  • 10. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE? Teaser trailer I have used a close up on personal artwork to attract my audience because this could be something that they would relate to. At this tender age most people have a hobby that distracts them from everything that bothers them. In this shot I have used a cant to represent how her safe I chose to have a low angled haven has been disturbed. This long shot of the victim in her would appeal my target bedroom because you can see audience because they would all the posters on the wall, be excited by a shot like this in the hairspray, cans of pop etc, a thriller. In addition, I have which my audience would be also hidden the identity of the able to relate to as teenage stalker. bedroom ‘decor’ is such a I used a close up of the victim tied major part of expressing up, using low key lighting, to conceal yourself at this age. the plot and force the audience to use their imagination to fill in what they can’t physically see. They are forced to question, ‘why is this girl tied up? How did she get there?’ which would evoke sympathy from my target audience.
  • 11. Within my teaser trailer, I attracted my audience through varying my shot styles and lengths, using familiar mise-en-scene, with atmospheric non-diegetic music and stings. ”
  • 12. The stalker and the FILM POSTER victims silhouettes stand The use of red in the masthead out against the translucent connotes danger, which would background which draws draw the audience because they the eye straight to them. are enticed by danger. The tagline would intrigue my audience because they would want to know ‘why’ there aren’t any safe havens and also ‘who’ is making sure your havens aren’t safe. With the domesticity of the image this would create a real sense of unease The framing of the victim and the which would stalker automatically creates a sense of definitely entice my unease, which would make the audience audience. want to know what their connection is, because it is obvious it’s not positive.
  • 13. FILM MAGAZINE Pug: advertising the film poster for the Magazine URL. My film. My target target audience are audience are most the most internet likely to be interested friendly. in posters. Synergy has been created between the The main image magazine and the isn’t making direct film through the uses address. This is of knives and unusual, and would red/black colour in attract my audience the masthead and for this reason. cover-line. The background is The bottom cover-lines creepy and ties in again tie in with the with the darkness house style of this issue of the film. I have and offer other also used low key information about films lighting which that my target audience would signal to my would like, because my target audience target audience are that this is a film likely to like other with dark content. genres too.
  • 14. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY PRODUCT?
  • 15. HUNTED: A SENSE OF BRANDING I have created a sense of branding in a number of ways. Firstly, I have depicted the victim as vulnerable in all three products (below), as she never looks at the camera. I have also used high angles on the teaser trailer and the magazine. I have also used low key lighting so that the mystery of the plot is sustained throughout all three products. Between the two ancillary products I have used red, black and white as a colour scheme because red connotes danger; the danger that the girl is in, black connotes mystery; because the audience do not know the full plot from the trailer/poster/magazine combination, and white connotes innocence; because the girl is innocent and has done nothing to provoke the attack. I have also used red and black in the teaser trailer for the title frames. I have also used domesticity as a link between all three products. The poster is set in a house, the magazine shares the tagline ‘find out why there are no safe havens’ and the teaser trailer shows how the stalker invades her safe haven (home) and eventually kills her.
  • 16. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?
  • 17. QUESTIONNAIRE The first piece of audience research that I completed was a questionnaire. The full results are on my blog: http://hannahmaxwella2media.blogspot.co.uk/2011/10/questionnaire-results-primary I wanted to know what kind of films people are into, and from that age I determined my film certificate. I also wanted to know what people expect from teaser trailers. From this questionnaire I decided that my film would have a certificate 15 and it would be aimed at both males and females in the 15-25 yr old category (but mainly females). I also determined that my teaser trailer would be short, concise, and only give away enough plot to entice my audience and not give it all away.
  • 18. TEASER TRAILER For the first cut of my teaser trailer, I received a lot of peer and teacher feedback. I have posted on the blog all of my results. http://hannahmaxwella2media.blogspot.co.uk/2012/02/first-cut-of-my-teaser-trailer-h I found this really useful because people were picking up on what I wasn’t happy with e.g. The size of the font on the title pages and the lack of stings. It was even more helpful though, that people were picking up on things that I hadn’t thought about. This meant that I had a long list of things to experiment with, most of which I kept. The positive feedback was just as good though, because it meant that I edited my teaser trailer with confidence, and a fresh perspective, to make the final cut. I did upload all 4 of my cuts to YouTube, as a tool for feedback, but I didn’t receive any.
  • 19. 1st edit FILM POSTER Again, I had peer and teacher feedback for my drafts. In total I made 4 drafts of my film poster, each time encouraging feedback from my peers. I was told what worked and advised on what to change or add in. This was really useful because looking over all 4 edits I can see a massive improvement from the first to the final film poster. Final Poster Every time I edited my poster I had to keep in mind who my audience was. As you can see, although my first poster wasn’t bad, it wasn’t gripping enough for my target audience because it’s not eye- catching enough. By changing the colour of the masthead and giving it more depth, that alone made the poster more eye-catching and much more fitting to my demographic http://hannahmaxwella2media.blogspot.co.uk/2012/01/feedback-for-my-ancillary-products.html
  • 20. 1st edit FILM MAGAZINE The first film magazine cover that I constructed was really basic. It didn’t demonstrate any skill and it looked really bland. The feedback I got from that was so useful because my peers told me exactly how it should look and what I was doing wrong. The background, as you can see, was very plain and it didn’t tie in with Total Film who always have busy backgrounds that are ‘film related’. Final That is why I chose to have the creepy Magazine forest in the background of my magazine; to create a sense of branding between my magazine and a real Total Film magazine. The feedback allowed me to have a fresh perspective and I tried to look at my magazine with more of an ‘audience’ mind. I had to decide what it was that as an audience I would want to see. http://hannahmaxwella2media.blogspot.co.uk/2012/02/feedback-for-my-ancillary-products-2.html
  • 21. Acting as the institution has made me realise how important feedback is. Although my ideology for Hunted was clear in my head, I had difficulty putting it into practise. Feedback allowed me to interact with my audience and have them tell me what they wanted to see, which was actually similar to what I was trying to do. In conclusion, from audience feedback I have learned that my products can always be improved and that audience feedback is essential to a successful promotion package. Furthermore, it gave me confidence in my editing because I knew what my audience wanted to see. ”
  • 22. HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?
  • 23. RESEARCH AND PLANNING I chose to do my research and planning on a blog because I could make full use of multimedia technologies, such as videos, images and hyperlinks. I found the blog really useful for each aspect of research. When I researched types of shot, using a blog meant that I could put images up with their descriptions. When I researched sound, I opened a www.soundcloud.com account, where I uploaded the sounds and posted the link on my blog. ( http://soundcloud.com/hannah-94) Not only does it utilise technology and strengthen my technical knowledge, but it also generates audience feedback because there is an option for blog users to post comments on my blog.
  • 24. CONSTRUCTION: TEASER, POSTER, MAGAZINE Teaser trailer: To film my teaser trailer, I used a digital video camera. Although small, I managed to get the shots I wanted. I used Adobe Premier pro to edit my shots together. I liked this programme, because it was quite straightforward. However, if I were to do this project again, I would use a better computer because the software didn’t cope with the full size files. I had to condense the size of my picture to edit my trailer together successfully. Film Poster: I used Paint.Net to construct my poster. This software is very similar to Photoshop but it more straight forward. I learnt how to edit photos in layers to make my work more professional looking and this also made it much easier to edit layer too. Film Magazine: I used a digital camera to take my main image. I used Paint.Net and Microsoft Publisher to construct my magazine cover. Paint.Net was brilliant for photo manipulation with the main image, background and also the mastheads. However, I struggled with the cover-lines on Paint.Net so I imported it as an image in to Publisher and put all the text on in there. I’ m really pleased with the result.
  • 25. EVALUATION For my evaluation I chose to use PowerPoint because it is a multimedia piece of software. Similarly to the blog, I can easily share images and links on here to aid my meaning. In this evaluation I have used screenshots of my trailer, images, hyperlinks and finally slideshare, so that it can be easily shared on my blog. Using PowerPoint has further helped me to utilise the technology on offer.