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Standard Banner - Guidelines
01Standard BannerOne SheetWorstBestWhat to doKeep It Sim pleHave one simple message anda clear and powerful image.Buttons ...
03Required Creative AssetsStandard Banner Formats216x36 px168x28 px120x20 px< 12 kb300x50 px320x50 px450x75 px728x90 px< 1...
04Feel free to get in touchContacts Formatsopec@hands.com.brAdOpscriacao@hands.com.brCreativity and Guidelines
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Standard Banner Guidelines

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Standard Banner Guidelines

  1. 1. Standard Banner - Guidelines
  2. 2. 01Standard BannerOne SheetWorstBestWhat to doKeep It Sim pleHave one simple message anda clear and powerful image.Buttons Increase CTRA succinct call to action withina button is ideal.Strong call to actionUse a powerful headline: get peopleto think / react and then click.No White BackgroundsThey blend in with the page and don’tallow your ad to pop.Left side brand placem entClear branding through the creative300 px< 12kb50 px LOGO ButtonMessageHEADLINE
  3. 3. 03Required Creative AssetsStandard Banner Formats216x36 px168x28 px120x20 px< 12 kb300x50 px320x50 px450x75 px728x90 px< 10 kb< 12 kb< 20 kb< 30 kb< 8 kb< 5 kbFormats Required:iPadRetinaMobilesTouchscreenMobilesFeaturedMobilesOther RequirementsFor Creative Direction:- Brand/Campaign-focused guidelines- Clear direction for custom features and interactionsFor Design:- Brand Style Guide- Vector Logo- Layered source files (PSD, AI)Fonts:- Macintosh Compatible .OTF or .TTF formats
  4. 4. 04Feel free to get in touchContacts Formatsopec@hands.com.brAdOpscriacao@hands.com.brCreativity and Guidelines

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