The document provides guidance on personal branding and leveraging social media for job searching. It discusses moving away from traditional resumes and job searching, and instead focusing on personal branding, building an online presence through social media, conducting informational interviews, following companies, and seeking mentorship through connections. The key steps are to build a personal brand plan, craft a social media policy, build a support group, and tell your own story online rather than letting others define you.
46. The Brand Plan
• Identify your passions
• Take inventory
• Craft your identity
47. The Brand Plan
• Identify your passions
• Take inventory
• Craft your identity
• Distribute and scream
48. The Brand Plan
• Identify your passions
• Take inventory
• Craft your identity
• Distribute and scream
• Measure and repeat
50. Recap
• The old employment model isn’t effective
• Invest in building your personal brand
• Passion, purpose, planning, people, play,
perseverance
• Personal branding has benefits today
• Personal branding will have benefits
tomorrow
51. Completed In Progress
Level 2:
Leveraging Social Media
61. Nothing is deleted.
Every public tweet is fed into the us
library of congress
And
A report from twitter said
government requests are
generally made in conjunction
with some kind of criminal
investigation; 815 requests came
from the united states
government and twitter
complied 69% of the time.
63. Candidates are NOT hired because of:
• Inappropriate pictures/info
• Shared confidential info about past employer
• Discriminatory comments
• Lied about their qualifications
• Bad mouthed past employer
• Poor communication skills
64. Candidates ARE hired because of:
• Accounts supported qualifications
• Awards & accolades were visible
• Showcased a good “feel”/fit
• Conveyed a professional image
• Displayed creativity
• Had good references
65. “If you’re not telling your story via
social channels, someone is. Tell
your own story, or someone will tell
it for you.”
@JenniferMcClure
67. To Do
• Google yourself
• Use a vanity profile to make all of your social
media easily accessible
68. To Do
• Google yourself
• Use a vanity profile to make all of your social
media easily accessible
• Take your resume online and make it visually
appealing (Vizualize.me, LinkedIn Labs, etc.)
69. To Do
• Google yourself
• Use a vanity profile to make all of your social
media easily accessible
• Take your resume online and make it visually
appealing (Vizualize.me, LinkedIn Labs, etc.)
• Track your progress (CrowdBooster, Visibli,
Klout)
77. Recap
• Traditional resumes will become obsolete
• Invest in mastering social media
• Be strategic about your use of social media
• Use social media to advance your personal
brand
• Use social media to form genuine, lasting and
deep relationships
78. Complete Complete In Progress
Level 3:
Disrupt The Traditional
Job Search Process
79. Catch 22 of Employment:
Can’t get a job without experience.
Can’t get experience without a job.
87. Recap
• It’s not just what you know, it’s who you know
• Conduct informational interviews
• Follow brands
• Use social media to stay in touch
• Seek mentorship
I’m going to spend the next hour or so going over three things with you:Why resumes and cover letters are obsoleteHow to build your personal brandHow to leverage social media to disrupt the job search process
Every public tweet is fed into the us library of congressAndA report from twitter said government requests are generally made in conjunction with some kind of criminal investigation; 815 requests came from the united states government and twitter complied 69% of the time.
Easy to make friends with anyoneFollow people from the companies you want to work forEmployers and recruiters are tweeting jobs (tweetmyjobs.com)Simple way to start a conversation with someone you don’t know
Complete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URLKeep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to people
Searched commonly for background checksReview your privacy settings Like recruited pages on FacebookJoin & participate in industry groupsUse the search function