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Resumehh…



@HamzaK
You are special.
You know it.
I know it.
Your mom knows it.
“You’re one in a million.”
  But in a world of 7 billion people,
that means that there’s 7000 of you!
We live in a world of myths
Here are some myths we subscribe
to...
Success will come overnight
Anyone can be a rockstar
          entrepreneur
Fortune will find you
For
some of
you, this
is true

            For the rest of
              us though…
You’re going to apply online?
So are 500 other people.
Oh, you graduated with a BBA?
Tell me more.
I’m not hating
We simply grew up in a culture of
         entitlement,
iPod, iPad, iPhone, etc.
   Devices with “i” in the prefix!
Deferred adolescence
We’re not leaving our homes
until our late 20’s
Myth of higher education
   It’s not the be-all-end-all.
We paid $50k for our degrees,
we deserve jobs!
Don’t be silly.
“But, I have a 4.0 GPA!”
               That’s nice.
Old model doesn’t work in
 new economic realities
 Saturation + race to the bottom
“If you don’t like change, you are
going to like irrelevance even less.”
         - General Eric Shinseki
Disrupt the hiring process!
Let’s hack this.
Ready?
In Progress




               Level 1:
          Personal Branding
What is a brand?
Brands are born of experience
Interactions + Feelings
= Brands
Commodity vs. Lifestyle
A collection of
  perceptions
The power of
the personal
   brand
Why is personal branding
important?
Growing engagement
Compensation & the premium
6 p’s to building a personal brand
1) Passion
2) Purpose
3) Planning
4) People
5) Play
6) Perseverance
Your brand plan
What are your goals?
What do you value?
What are your passions?
What motivates you?
What makes you remarkable?
The Brand Plan
• Identify your passions
The Brand Plan
• Identify your passions
• Take inventory
The Brand Plan
• Identify your passions
• Take inventory
• Craft your identity
The Brand Plan
•   Identify your passions
•   Take inventory
•   Craft your identity
•   Distribute and scream
The Brand Plan
•   Identify your passions
•   Take inventory
•   Craft your identity
•   Distribute and scream
•   Measure and repeat
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
Recap
• The old employment model isn’t effective
• Invest in building your personal brand
• Passion, purpose, planning, people, play,
  perseverance
• Personal branding has benefits today
• Personal branding will have benefits
  tomorrow
Completed   In Progress




             Level 2:
     Leveraging Social Media
First things first!
What is social
media?
Story telling,
story telling,
story telling.
Some facts
93% of companies are using social
 media networks for recruiting in
            2013.
14.4 million people used social
media to find their last job in 2011.
86% of employers say candidates
should make their profiles more
       employer-friendly.
1 out of 3 employers rejected
 candidates because of something
they found out about them online.
It gets worse…
Nothing is deleted.

 Every public tweet is fed into the us
                  library of congress

                                 And

           A report from twitter said
           government requests are
      generally made in conjunction
          with some kind of criminal
   investigation; 815 requests came
               from the united states
             government and twitter
          complied 69% of the time.
@BadBetch13:
“Pop a molly I’m
sweatin!” #Woo
Candidates are NOT hired because of:
•   Inappropriate pictures/info
•   Shared confidential info about past employer
•   Discriminatory comments
•   Lied about their qualifications
•   Bad mouthed past employer
•   Poor communication skills
Candidates ARE hired because of:
•   Accounts supported qualifications
•   Awards & accolades were visible
•   Showcased a good “feel”/fit
•   Conveyed a professional image
•   Displayed creativity
•   Had good references
“If you’re not telling your story via
  social channels, someone is. Tell
your own story, or someone will tell
              it for you.”
           @JenniferMcClure
To Do
• Google yourself
To Do
• Google yourself
• Use a vanity profile to make all of your social
  media easily accessible
To Do
• Google yourself
• Use a vanity profile to make all of your social
  media easily accessible
• Take your resume online and make it visually
  appealing (Vizualize.me, LinkedIn Labs, etc.)
To Do
• Google yourself
• Use a vanity profile to make all of your social
  media easily accessible
• Take your resume online and make it visually
  appealing (Vizualize.me, LinkedIn Labs, etc.)
• Track your progress (CrowdBooster, Visibli,
  Klout)
And now, for some tools…
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
Recap
• Traditional resumes will become obsolete
• Invest in mastering social media
• Be strategic about your use of social media
• Use social media to advance your personal
  brand
• Use social media to form genuine, lasting and
  deep relationships
Complete      Complete      In Progress




              Level 3:
       Disrupt The Traditional
         Job Search Process
Catch 22 of Employment:
Can’t get a job without experience.
Can’t get experience without a job.
It’s not just what
      you know…
   It’s WHO you know
Think in terms of
circles of influence.
"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium
Follow companies
Informational
    interviews
Stay in touch
Seek mentorship
Recap
•   It’s not just what you know, it’s who you know
•   Conduct informational interviews
•   Follow brands
•   Use social media to stay in touch
•   Seek mentorship
Do This Tomorrow
Do This Tomorrow
• Build your brand plan
Do This Tomorrow
• Build your brand plan
• Build your social policy
Do This Tomorrow
• Build your brand plan
• Build your social policy
• Build your support group
Do This Tomorrow
•   Build your brand plan
•   Build your social policy
•   Build your support group
•   Do not tweet after 2am on a weekend
Thank You!



@HamzaK

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"Resumehh..." - Keynote Presentation @PathwaysCanada's #PTEEmployment Symposium

Notas do Editor

  1. I’m going to spend the next hour or so going over three things with you:Why resumes and cover letters are obsoleteHow to build your personal brandHow to leverage social media to disrupt the job search process
  2. Every public tweet is fed into the us library of congressAndA report from twitter said government requests are generally made in conjunction with some kind of criminal investigation; 815 requests came from the united states government and twitter complied 69% of the time.
  3. Easy to make friends with anyoneFollow people from the companies you want to work forEmployers and recruiters are tweeting jobs (tweetmyjobs.com)Simple way to start a conversation with someone you don’t know
  4. Complete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URLKeep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to people
  5. Searched commonly for background checksReview your privacy settings Like recruited pages on FacebookJoin & participate in industry groupsUse the search function