1.
Group Members
 Nida Sohail
 Hooria Riaz
 Sehrish jabeen
 Mateen Javed
 Haris khan
 M Hamza Javed

2.
MAH TRADERS
CONTENTS
PROBLEMS MARKETING MIX
SWOT ANALYSIS

3.
 Quality And Pricing
 Consumer Expectations
 Timely and Efficient Delivery
of Products
PROBLEMS

4.
• PRODUCT
• PRICE
• PLACE
• PROMOTION
MARKETING MIX

5.
PRODUCT/RTB
 EVENT ITSELF
 BIRTHDAY ITEMS
PRICE
 SET BY SEVERAL FACTORS
 PAYMENT METHOD
 DISSCOUNT
GTM
 SHOPPING MALLS
 HOME DELIVERY
PROMOTION
 TVC
 PUBLIC RELATIONS
 SPONSORSHIPS
 STANDEE BANER
 SOCIAL MEDIA ADVERTISMENT

6.
STRENGTHS
WEAKNESS OPPURTUNITY THREATS
• Superior and
specialized
service
• Experienced &
motivated team
• Strong
relationship with
vendors and
partners
• Focused
networking in
the industry
• Shortage of funds
• Difficulty in
generating
awareness about
the company
• Inability to scale at
large
• Poor branding
• Lack of media and
corporate contacts
• Growing
demand
• New markets
Support from
local
authorities
• Favourable
Economic
Conditions.
• Recession
• Costly raw
materials

7.
HIGHLIGHTS
REVIEWS
TVc

8.
Some Social Media Insights