1. Audience By Hamza
Butt
Research And
Target Audience
2. Finding my Target
To
Audience
attract the right audience towards my magazine, I will have to do some research
so then I can find out what my target audience are wanting , also I will use the
same conventions used by the magazines which I have analysed and deconstructed,
to do this research I will carry out a small questionnaire. The initiative behind the
questionnaire is to find out who my target audience are and what features they want
to see in my magazine and what they are looking for from my magazine. Once I find
out who my target audience are I will become even more determine to make this
magazine as I will know which type of audience I am providing for as then it will
become clear to me what I have to put in my magazine and the things that I will not
need in my magazine, to show wider range of my results and my audience I will
make a graph which will show the features of the magazine which are most popular
with my audience. In the questionnaire I will ask questions which are relevant
towards the magazine and also relevant towards my research on how my audiences
will react towards my magazine. The questions will range from
•Age
•Gender
•Ethnicity
•Prices paid by consumers for magazines
•How often do you buy magazines
•What genre’s of music do you prefer
•Where do you usually buy magazines from
•What regular features would customers like to see in my
magazine
3. Questionnai
re
Age: (Please tick one box)
15- 17 18-20 21-22 23+
Gender: (Please tick one box)
Male Female
What is your ethnicity ? (Please tick one box) Or write if not any of the
below
Pakistani Bangladeshi Indian Caucasian
How much do you pay for your magazine? (Please tick one box)
£1-£3 £4-£6 £7-£9 £10+
How often do you buy a music magazine?
Daily Weekly Monthly Rarely
What genre's of music do you prefer ? (Please tick one box)
RnB Hip hop Bhangra Classic
Indie Rap
Where do you usually buy magazines from? (Please tick one box)
Newsagent Co-op Supermarkets
Entertainment stores
What regulars features would you like to see in magazines ? (Please tick
one box)
Interviews Free Product Celebrity Gossip Music
4. Questionnaire DataWhat Genre of Music Do You Prefer
15
15
10
7
5
5 3
0
0
Number of People
Bhangra 15
RnB 7
Hip Hop 5
Classic 0
Indie 3
Bhangra RnB Hip Hop Classic Indie
Here is the first set of my results from my questionnaire presented in a graph, this bar
graph tells me that out of the 30 people who I handed the questionnaire out to, 15 of
them people preferred the Bhangra genre of music, also the questionnaire shows that
the people who I handed the questionnaire out to had very varied taste for music as
their were 7 people who preferred RnB and 5 people who preferred hip hop
5. Questionnaire Data Age Range of Target Audience
15-25
30 26-35
25
20
15 36-46
10
5
0
Age Of Audience
15-25 26
26-35 23
36-46 10
15-25 26-35 36-46
This graph tells me that my target audience ranges from an older group to a younger age
group of people as you can see that I asked people of different ages, with the majority of
people being young who were interested in the Bhangra music, this was people who
ranged from the age of 15-25, this shows that my target audience starts from young
youths to middle aged people.
6. Questionnaire Data Regular features you would like to see
25
20
15
Interviews
10
Free Products
5 Celebrity Gossip
Music
0
Number of People
Interviews 10
Free Products 25
Celebrity Gossip 20
Music 16
In my last set of results I have shown what audiences of my magazine and audiences who
read magazines on a regular basis want to see more of in the magazine they read and what
they want to see in my magazine, after doing the questionnaire and carrying out all other
data.
I established that audiences who are going to being reading my magazine would like to see
more free products as one of the features which should be included in monthly magazines
being bought by them.
7. Demographics
Demographics is the study of us looking
at people. It is the most recent statistical
characteristics for a population.
8. Demographic Graph
•A – This would be people who are rich executives, managers of
companies that are well known
•B – This group would be made up of people who are teachers,
GP’s, police officers
•C1 – Middle men, trained plumbers working for firms,
electricians working for firms.
•C2 – skilled workers, workers under self-employment
•D – unskilled labour, building site, trained brick layer
•E – pensioners, unemployed and university students
•Audience are also looked at in different categories such as:
•Age
•Gender
•Ethnicity
•Location
9. •Audience Research: Measuring an audience is very
important towards all media institutions, the research
is done at all stages during the production of the media
text.
•Audience Engagement: This tells us how an audience
reacts towards a media text, as different people are
bound to react differently towards different texts
•Audience expectations: Expectation are advance ideas
a audience has towards media text, this is why
producers deliberately play with audiences
expectations
•Audience Foreknowledge: This is information that an
audience has about a media text.
•Audience placement: This is different types of
strategies that media producers use to directly target a
specific audience
•Audience identification: This helps as it connects to the
audience which makes them feel connected towards the
media text
10. Katz & Blumler
Theory
In the 1960’s, media theorist came up with a theory that
audiences made decisions about what media text they would
want know about, passive mass audiences were made up of
people who on a regular basis consumed media text for
different reasons and in different ways, this would mean that
when somebody would read a media text it would be for
different individual reasons, for example when a woman
purchases vogue magazine it doesn’t necessarily mean that
she would read it but it could mean that she buys it to keep up
with moving times, or just as a fashion statement. It also
suggested that media texts had following functions such as
surveillance, correlation and entertainment for individuals and
society.
11. Audience Reaction
Before the production of my magazine Asian Beatz had begun I carried a questionnaire, I handed this
questionnaire out to 30 different people, I did this to determine who my target audience would be and
what they are expecting from my Bhangra music magazine. Now that I have produced my magazine I will
now ask my target audience what they think about my magazine and their views on it. I will ask my
audience if the magazine:
•Has a realistic front cover which resembles to a real music magazine.
•Does my front cover represent the magazine as a good product does it relate to the content included.
•Are my pages easy to understand and easy to relate to.
•Is my magazine at a good standard in comparison to a real media magazine.
Audience response
“I found the front cover to be very appealing to the target audience which Is young Asians”.
“The magazine is very eye catching because of the colours used by the maker”.
“The articles were very interesting”.
“Articles are brilliant they kept me engaged”.
“Asian Beatz is worth its price £2.00”.
12. Summary of Target
Audience
After all the research that I have conducted I
have come to a conclusion that my target
audience is Asian male and females from the
ages of 15-25, I have chosen this specific age
group because in my graph it shows that the
age range of my target audience who the
magazine has been produced for is people who
are in this age group, this is why I have decided
to choose this age group of people for my target
audience.
