Pitch Deck Teardown: Gable's $12M Series A deck

Gable
Overview
September 2022
Meet the
team Omri Haviv
Co-founder & CTO
Senior Developer
Avishag Csillag
Elinor Weiss
Principle Design Expert
Omer Mizrahi
Senior Developer
Yoni Heiblum
Senior Developer
Andrea Rajic
Marketing Manager
Zach McCall
Customer
Success Lead
Taylor Basham
Partner Operations &
Success Manager
Lou Haidous
Head of Sales
Tam Ngo
Head of Growth
Liza Mash Levin
Co-founder & CEO
The revolution of remote work
2019 2022 90% of employees working from
main office
01.
02.
03.
Over 60% of employees are
distributed and not located
near HQ
Transition to remote saves up
to $11k per employee
90% of employees going
to large HQ
01.
Over 80% of workers lived
within an hour-and-a-half
commute of their workplace
02.
Heavy real estate portfolio,
capital intensive
03.
GO GLOBAL OR GO HOME
VIRTUAL-FIRST COMPANIES
Going remote-first is hard
Companies struggle with
86% Feel burned out
39% Higher quit rate
Companies need a new way to accommodate their
employees and enable them to connect with their
colleagues, wherever they are, all while being able to
measure their efforts and be mindful of cost.
Help employees feel
connected
Redefine and adapt their
real estate needs.
Create optimal work
environment
#1 #2 #3
70%
80%
Feel employer
disengagement
Feel disconnected
from colleagues
How it’s done today
People and workplace leaders manually orchestrate bringing people
together and understand their needs and usage patterns
Main Issues
Think about this x100 every day
No concrete solution for distributed workforce
Centralized management suite that makes
it easy for your team to search, book and
optimize use of flexible workspaces and
company headquarters
Gable
Where we are
32
25%
COMPANIES REVENUE SPACES
Enterprise customers
Growth MoM
50%
Growth in SaaS
fees MoM
800 30
Spaces States
10
Countries
30%
Growth MoM
FOUNDED
Sep 2020
22%
Increase in bookings MoM
Employee view
Cross-platform support
Pre-reserved seats for guaranteed seating
Team view to encourage collaboration
Integrated into Slack and Google Calendar
Secured sign-on
One platform to book workspace
for individual work or collaboration.
Anywhere, anytime.
Management
and insights
Advanced policies for employee, department
and company-wide budget
Control center that enables employers
to manage budget and space usage.
Budget utilization and forecasting
Role-based access and booking capabilities
Seamless integration to HRIS to apply
organizational permissions
Visibility to employee satisfaction, usage and
engagement
Automatic onboarding for space types —
hot desks, offices and meeting space
Host view
Asset-light and scalable platform that
curates hundreds of spaces
Management dashboard for booking approval
and tracking
Integration with Stripe and Google Calendar
Partnership with
over 800 spaces
800 spaces across 30 states in 10 countries | %30 growth MoM
Why they choose Gable
Spark collaboration
and engagement
Maximum flexibility and
savings on
pay-as-you-go model
Unified platform for visibility,
enforcement and insights on
employees’ space usage
Culture Cost Control
Asset-light and scalable
real estate platform
Scalable
Case study
PostClick
What Gable does for us is show our
employees that we’re innovative and
think about hybrid work differently…
We’re looking into how employees are
using spaces and making decisions
about the future of work.
Resolved pain points
Imran Syed, COO
EMPLOYEES
235
STATES
10
EMPLOYEES
USAGE
63% 82%
BOOKING
INCREASE MOM
Transforman office-based culture to a distributed one
Employees want to collaborate, but not within the construct
of the 9-5 setting.
No central budget and spending, increased operational
effort
Case study
Wheel
The difference with Gable is night and day.
We established relationships, trust, and
credibility immediately. Customization and
flexibility are essential for us, and the team
at Gable is setting us up for success at
every step. Gable creates a clear path from
from striving for a distributed environment
and actually implementing it in a way that
works
Resolved pain points
Gabby Lorestani,
Head of People
EMPLOYEES
322
STATES
10
EMPLOYEES
USAGE
43% 22%
BOOKING
INCREASE MOM
Transforman office-based culture to a distributed one
Support massive hiring agnostic to location, with
emphasis on collaboration and engagement — 60%
employees remote and new
No central budget and spending, increased operational
effort to find space. Don’t want to commit until utilized.
Business model
SaaS Workspace
MONTHLY
$8
YEARLY
Per employee/per month
Per employee/per month
$6
20% Of the price of space utilized -
● Hot desk
● Meeting room
● Private office
OR
TAM
5000+
100-5000
Gable target
Target persona
Buyer
+ COO
+ CFO
Target initial customers
+ Tech industry
Qualified criteria
+ Multiple hubs + distributed
+ Hybrid/fully remote workplace
+ People-first culture
Decision maker
+ Head of People/people OPS
+ Workspace director
23K 35M
COMPANIES EMPLOYEES
$10.5B
REVENUE
15K 24M
COMPANIES EMPLOYEES
$17.2B
REVENUE
15M 42M
COMPANIES EMPLOYEES
$12.6
REVENUE
COMPANY SIZE
0-100
GTM - scalable process
CAC - $646
LTV - $8,543
Massive channel opportunity
HR Payroll Benefits Real estate Space
management
Product roadmap
Q3 2022 Q4 2022 Q1 2023 Q2 2023
❏ Advanced policies
❏ Budget forecasting
❏ Integrations
❏ Private Office
❏ Event Management
❏ SOC2
❏ GDPR
❏ Advanced SSO
❏ HR correlation
❏ Floor Plan
onboarding
❏ Partner integration
+ Marketplaces
+ Events/ 3rd party
❏ Space add-ons
❏ Company HQ
Enterprise Compliance Monetization
Scale
❏ Onboarding at scale
❏ Gable for startups
❏ Company space
utilization
Enterprise
Thank you!
Contact: liza@gable.to
1 de 21

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Pitch Deck Teardown: Gable's $12M Series A deck

  • 2. Meet the team Omri Haviv Co-founder & CTO Senior Developer Avishag Csillag Elinor Weiss Principle Design Expert Omer Mizrahi Senior Developer Yoni Heiblum Senior Developer Andrea Rajic Marketing Manager Zach McCall Customer Success Lead Taylor Basham Partner Operations & Success Manager Lou Haidous Head of Sales Tam Ngo Head of Growth Liza Mash Levin Co-founder & CEO
  • 3. The revolution of remote work 2019 2022 90% of employees working from main office 01. 02. 03. Over 60% of employees are distributed and not located near HQ Transition to remote saves up to $11k per employee 90% of employees going to large HQ 01. Over 80% of workers lived within an hour-and-a-half commute of their workplace 02. Heavy real estate portfolio, capital intensive 03. GO GLOBAL OR GO HOME VIRTUAL-FIRST COMPANIES
  • 4. Going remote-first is hard Companies struggle with 86% Feel burned out 39% Higher quit rate Companies need a new way to accommodate their employees and enable them to connect with their colleagues, wherever they are, all while being able to measure their efforts and be mindful of cost. Help employees feel connected Redefine and adapt their real estate needs. Create optimal work environment #1 #2 #3 70% 80% Feel employer disengagement Feel disconnected from colleagues
  • 5. How it’s done today People and workplace leaders manually orchestrate bringing people together and understand their needs and usage patterns
  • 6. Main Issues Think about this x100 every day No concrete solution for distributed workforce
  • 7. Centralized management suite that makes it easy for your team to search, book and optimize use of flexible workspaces and company headquarters Gable
  • 8. Where we are 32 25% COMPANIES REVENUE SPACES Enterprise customers Growth MoM 50% Growth in SaaS fees MoM 800 30 Spaces States 10 Countries 30% Growth MoM FOUNDED Sep 2020 22% Increase in bookings MoM
  • 9. Employee view Cross-platform support Pre-reserved seats for guaranteed seating Team view to encourage collaboration Integrated into Slack and Google Calendar Secured sign-on One platform to book workspace for individual work or collaboration. Anywhere, anytime.
  • 10. Management and insights Advanced policies for employee, department and company-wide budget Control center that enables employers to manage budget and space usage. Budget utilization and forecasting Role-based access and booking capabilities Seamless integration to HRIS to apply organizational permissions Visibility to employee satisfaction, usage and engagement
  • 11. Automatic onboarding for space types — hot desks, offices and meeting space Host view Asset-light and scalable platform that curates hundreds of spaces Management dashboard for booking approval and tracking Integration with Stripe and Google Calendar
  • 12. Partnership with over 800 spaces 800 spaces across 30 states in 10 countries | %30 growth MoM
  • 13. Why they choose Gable Spark collaboration and engagement Maximum flexibility and savings on pay-as-you-go model Unified platform for visibility, enforcement and insights on employees’ space usage Culture Cost Control Asset-light and scalable real estate platform Scalable
  • 14. Case study PostClick What Gable does for us is show our employees that we’re innovative and think about hybrid work differently… We’re looking into how employees are using spaces and making decisions about the future of work. Resolved pain points Imran Syed, COO EMPLOYEES 235 STATES 10 EMPLOYEES USAGE 63% 82% BOOKING INCREASE MOM Transforman office-based culture to a distributed one Employees want to collaborate, but not within the construct of the 9-5 setting. No central budget and spending, increased operational effort
  • 15. Case study Wheel The difference with Gable is night and day. We established relationships, trust, and credibility immediately. Customization and flexibility are essential for us, and the team at Gable is setting us up for success at every step. Gable creates a clear path from from striving for a distributed environment and actually implementing it in a way that works Resolved pain points Gabby Lorestani, Head of People EMPLOYEES 322 STATES 10 EMPLOYEES USAGE 43% 22% BOOKING INCREASE MOM Transforman office-based culture to a distributed one Support massive hiring agnostic to location, with emphasis on collaboration and engagement — 60% employees remote and new No central budget and spending, increased operational effort to find space. Don’t want to commit until utilized.
  • 16. Business model SaaS Workspace MONTHLY $8 YEARLY Per employee/per month Per employee/per month $6 20% Of the price of space utilized - ● Hot desk ● Meeting room ● Private office OR
  • 17. TAM 5000+ 100-5000 Gable target Target persona Buyer + COO + CFO Target initial customers + Tech industry Qualified criteria + Multiple hubs + distributed + Hybrid/fully remote workplace + People-first culture Decision maker + Head of People/people OPS + Workspace director 23K 35M COMPANIES EMPLOYEES $10.5B REVENUE 15K 24M COMPANIES EMPLOYEES $17.2B REVENUE 15M 42M COMPANIES EMPLOYEES $12.6 REVENUE COMPANY SIZE 0-100
  • 18. GTM - scalable process CAC - $646 LTV - $8,543
  • 19. Massive channel opportunity HR Payroll Benefits Real estate Space management
  • 20. Product roadmap Q3 2022 Q4 2022 Q1 2023 Q2 2023 ❏ Advanced policies ❏ Budget forecasting ❏ Integrations ❏ Private Office ❏ Event Management ❏ SOC2 ❏ GDPR ❏ Advanced SSO ❏ HR correlation ❏ Floor Plan onboarding ❏ Partner integration + Marketplaces + Events/ 3rd party ❏ Space add-ons ❏ Company HQ Enterprise Compliance Monetization Scale ❏ Onboarding at scale ❏ Gable for startups ❏ Company space utilization Enterprise