Rodd Bond, Netwell Centre, Ireland, Dundalk Institute of Technology.

1. HAIVISIO@COR
October 2014

2. ABOUT HAIVISIO
AIM: Enhance the visibility and awareness of the results of existing e-Health, Active Ageing and
Independent Living projects funded by the European Commission.
CONCEPT: Build a community of relevant projects and stakeholders, organised around adding
value and enhancing the impact of their emerging good-practices and project assets.
GOAL: Improve the impact of well performing projects through sharing, synergy building and
appropriate communications.
• Develop synergies across similar projects in ways that maximize complementarity and
minimize overlap.
• Organise communications plans towards potential solution adopters, maximizing visibility
and influencing procurement behaviours
• Identify and explore alternative sustainable business models, adapted to the varying health
and social care models throughout the European Union
• Promote project results by participating in events and through an on-line community
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3. THE PROJECT BACKGROUND
Investments: R&D resources into e-Health, Active Ageing and Independent Living projects
with a goal of empowering older people to live independently with a better quality of life, to
improve health and social care systems and service effectiveness, and to drive innovation and
economic competitiveness.
Project results: have often seemed very fragmented, with weak exploitation, creating a vital
need for greater cross-project communication and inter-activity to deliver wider societal and
economic impact. Several following drawbacks have been identified:
• Lack of connectivity and knowledge sharing between all the projects that are dealing with
similar health, ageing and inclusion problems or complementary technologies.
• Lack of awareness and effective dialog between stakeholders involved in health, ageing
and care, and the spectrum of research and innovation activity funded by the EC.
• Slow up-take of technological innovation due to a lack of appropriate visibility and
evaluation of project results, their quality and potential
• Poor diffusion of evidence of the wider societal and economic impact that research and
innovation on health, ageing and inclusion can bring to local and regional communities.
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4. PROJECT CONCEPT OVERVIEW
• exploring strategic communications
and synergies among e-health, active
ageing and independent living projects
to inform
• project collaboration supports and
activities, underpinned by a strong
HAIVISIO on-line platform, addressing
communications, training, business
modelling, awareness raising, and
specific project exploitation planning
with stakeholders, and to provide
• policy development recommendations
and inputs to the EU and national
agencies, and to relevant, currently
running projects.
INTERNAL
COMMUNICTIONS
EXTERNAL
COMMUNICATIONS
PROJECT ASSETS
STRATEGIC
COMMUNICATIONS
SYNERGIES
EXOLORATION
INCREASED
VISIBILITY &
IMPACT OF
RESEARCH &
INNOVATION
RESULTS
POLICY AND
STSKEHOLDER
ACTION PLANS
E-Health
Active
Ageing
Independent
living
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5. Communications & Synergies Exploration
INTERNAL
COMMUNICTIONS
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EXTERNAL
COMMUNICATIONS
PROJECT ASSETS
STRATEGIC
COMMUNICATIONS
SYNERGIES
EXOLORATION
INCREASED
VISIBILITY &
IMPACT OF
RESEARCH &
INNOVATION
RESULTS
POLICY AND
STSKEHOLDER
ACTION PLANS
E-Health
Active
Ageing
Independent
living
Active Projects &
Stakeholder
identification
Document research &
innovation project assets
STRATEGIC COMMUNICATIONS
SYNERGIES EXPLORATION
Map project assets,
communication needs &
synergies potential
Action strategy with
tailored communications
and synergies plans
• Database of FP7, CIP and AAL projects in e-health
(125), ICT for Ageing (38), and AAL
(119).
• Criteria for participation was developed, in
partnership with the EC, with a view to
achieving a balanced set of projects across
the different domains, instruments and
territories.
• 26 projects identified for discussion, and
at this stage, data from 17 projects are
compiled in the studies.

6. NEED FOR REFERENCE FRAMEWORK
Ageing
Well
Market structure / dynamics
Changing contexts and trends
Health
Indep.
Living
Geographic/organisational levels / fragmentation
A DYNAMIC MULTI-LEVEL
FRAMEWORK FOR MAPPING
AND ANALYSIS
Organisational readiness
to engage
Enterprise Architecture
Framework
Business Canvas
Value Chain
Projects with ambition &
opportunity
Plot All projects in
database Plot ‘active’
lightly in
the framework
Projects
Richly
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7. HAIVISIO REFERENCE FRAMEWORK
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Strategic strength& position
Core project assets and results
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8. Communication and exploitation challenges
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Asset integrity - coherent solutions vs components
Exploitation integrity – consortium v’s individual partners (splitting IP)
Market continuum – from consumer proposition to systemic change
Maintaining - Efforts and energies – the finish line syndrome
Skills gaps
Acceptance and acceptability – privacy / safety / ethical considerations
Underpinning principles – person-centred / system centric / empowerment
European fragmentation and diversity - regions and regionalism
Platform complexity – integrating integration
Assets of Policy Influence - Real-world large scale implementation knowhow
Dissemination events – targeted / shotgun - quality vs quantity
Pilots at scale: RCTs / PCTs and Continuous Quality Improvement
The funding continuum – R&D, pilots, innovation funds, VCs
Technical innovation, social innovation and enterprise innovation
Networks – passive / active, open / closed, narrow / broad
The varying rate of change (technology, device, process, culture ?)
We reviewed the
inputs and
contributions of
19 projects to-date.
The details to the
right are the main
challenges facing
the projects we’re
engaged with.
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9. Synergy exploration model
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Market Attraction
Business modeling
Fragmented market Implementable ?
Leadership team
Splitting the assets Splitting Consortium
Solution modeling
Project Energy
Health
Service
Consumer
Business
intermediary
New
partners
Larger
Trials
Evidence
New projects
Enhance platform
Legislation
Regulation
Standards
Protection
Acceptance
Trust
Ethics
Privacy
Customer
Pre-comm.
ESIF
ERDF
Venture
Capital
Funding
National
Sources
H2020
Self-investment
Translation readiness
User centred design
Capacity / skills mix
More R&D ?
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10. Market improvement 4
Legislation
Regulation
Standards
Protection
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Market Attraction
Potential customers
Potential funders Policy makers
Project Energy
Communication flows:
• new projects
• new business
• or both ?
Business modeling
Solution modeling
Health
Service
Consumer
Business
intermediary
New
partners
Larger
Trials
Evidence
New projects
Enhance platform
Acceptance
Trust
Ethics
Privacy
Customer
Pre-comm.
ESIF
ERDF
Venture
Capital
Funding
National
Sources
H2020
Self-investment
Communications
& Synergies
& Competition
Ex.New.R&D Partners

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Business modeling (for a consortia !)
Multiple organsiations working with
A Business Canvas
multiple assets
Looking to multiple segments with
multiple channels
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Working with multiple partners in
multiple places

12. TOWARDS AN ACTION STRATEGY
Acceptance - Influencing policy and external barriers
From projects to products – aligning resources & IP
Evidence & energy – back to the well for larger trials
Business modeling – making the business case
Crossing the chasm – leadership and the team
Platforms and integration – technical developments
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A
B
C
D
E
5
F
Now work with projects to progress these
actions individually

13. Learning - going forward
INITIAL LEARNING: has informed an improved on-line characterisation survey, which allows
projects to self-report on their project in the context of an overall enterprise perspective.
• It can prompt a project to consider their activities and assets across a holistic enterprise
perspective using a scoreboard evaluative approach
• It can provide a comparative reference to other related projects to explore areas of common
interest, synergy or collaboration potential
• It can act as an index into deeper project ‘architecture’ assets, resources, models and
documents that together can form a dynamic repository to support project pathways across
the chasm from R&D towards market readiness.
Fill out the HAIVISIO Survey: https://www.surveymonkey.com/s/HAIVISIO-survey

14. Thank you for your kind attention!
Email: info@haivisio.eu
Website: www.haivisio.eu
Twitter: HAIVISIO_project
LinkedIn Group: Haivisio-7415897
YouTube Channel: Haivisio project
Pinterest Group: HAIVISIO
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