Analytics and machine learning continue to be the top use cases for deploying big data platforms such as Hadoop. SAS recognised the potential and power of Hadoop platform early on and has been integrating analytical solutions with Hadoop to leverage the power and flexibility of Hadoop for analytical workloads. The combination of SAS and Hadoop offers developers and organisations an approach that can accelerate the development and deployment of big data analytics applications that are mature, proven and scalable. Furthermore, by giving developers and analysts analytical applications that are rich, proven and collaborative, SAS allows more users across different skill levels to unleash the value of data stored in big data platform more easily and quickly. In this session, we will cover common big data analytics use cases, the depth and breadth of SAS analytical capabilities on Hadoop, and how SAS solutions are integrated into the Hadoop ecosystem via technologies such as Hive, YARN and Spark. Speaker Felix Liao, SAS Institute Australia & New Zealand

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Accelerate Your Big Data Analytics
Efforts with SAS and Hadoop
Felix Liao – Business Solution Manager
https://au.linkedin.com/pub/dir/Felix/Liao
@felixliao

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Agenda
• Big Data Analytics
• SAS and Hadoop
• Big Data Analytics using SAS and Hadoop
• Exploration (Demo)
• Model Development (Demo)
• Model Deployment
• Q&A

4. Company Confidential - For Internal Use Only
Copyright © 2016, SAS Institute Inc. All rights reserved.
DIGITAL
TRANSFORMATION

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Customer Success - Munich Re
Big Data Analytics In Insurance
“We want to take advantage of SAS
Analytics while making the best use of
a Hadoop cluster with its open source
tools. As a team, SAS and Hortonworks
delivered exactly what we needed.”
- Marc Wewers: Lead IT Architect for
Big Data and Analytics
Make the uninsurable insurable
 Diabetics
 Wind Energy
Consolidate the information and process
 Automated underwriting
 Risk management platform
Artificial Intelligence supported workflow
 Early Loss Detection
 Visual Loss Adjustment

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Hadoop Brings the Data and Platform &
SAS Brings the Analytics

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SAS and Hadoop

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Things you didn’t know about SAS and Hadoop
1. SAS is founding member of the open data platform
2. SAS is YARN certified
3. SAS enables analytical workload to be executed in Hadoop
4. You no longer need to program in SAS to leverage SAS

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1. Open Data Platform Initiative
 SAS is a founding
member of the open
data platform (ODP)
initiative
 Accelerate
innovations around a
stable common core
platform
 Maximize big data
adoption and
productivity

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2. SAS is a Certified Workload engine on YARN
We are very excited today to announce
the next step in our joint journey
achieved by integrating SAS with the
YARN resource manager so it will run
as a first class citizen in the Hadoop
cluster, co-existing and sharing cluster
resources with other YARN enabled
workloads running Hadoop and third-
party YARN enabled applications.
Arun C. Murthy

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3. SAS Leverages Hadoop for Analytical Workloads
Next-Gen
SAS
®
User
User
Interface
Metadata
Data
Access
Data
Processing
File
System
SAS
®
User
MPI Based
SAS® In-Memory Analytic
Server/Procedures
HDFS
Base SAS & SAS/ACCESS® to Hadoop™
SAS Metadata
Pig
Map Reduce/YARN/Spark
In-Memory
Data Access
SAS® Visual
Analytics/Statistics
SAS®
Enterprise
Miner™
SAS® Data
Integration
SAS® Data
Loader for
Hadoop
Hive
SAS Scoring
Accelerator
SAS® VDMML

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4. You no longer need to program in SAS to leverage SAS

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Big Data Analytics

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Data to Decision Lifecycle on Hadoop
TEXT
MANAGE
DATA
EXPLORE
DATA
DEVELOP
MODELS
DEPLOY&
MONITOR
Manage, distribute & cleanse data
as it flows in/out of Hadoop Conduct Data exploration
& discovery in-
memory
Develop models on
Hadoop using
traditional or in-
memory SAS
technology to
accelerate the process
Deploy models into Hadoop
for scoring against ALL of
the data

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Data to Decision Lifecycle on Hadoop
TEXT
MANAGE
DATA
EXPLORE
DATA
DEVELOP
MODELS
DEPLOY&
MONITOR
• SAS/ACCESS
• SAS Data Loader for Hadoop
• SAS Data Management
• SAS Federation Server
• SAS Visual Analytics
• SAS Enterprise Miner
• SAS Visual Statistics
• SAS Visual Data Mining
and Machine Learning
• Model Manager
• SAS Scoring Accelerator for
Hadoop
• SAS Event Streaming
Processing

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Collaborate around a Single Unified Platform
Advanced
machine
learning and
enterprise
model
development.
Good business
and domain
knowledge.
Deep
understanding of
relevant data
assets.
Understand key
business
initiatives and
business drivers.
Provide
Descriptive
statistics and
basic data
mining
capabilities.
Data Exploration/Reporting/Model prototyping/Experimentation Enterprise Modelling
Visual Analytics Visual Statistics VDMML

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Demonstration

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Why SAS and Hadoop for Big Data Analytics
1. 41 years of analytics and machine learning
expertise
2. Take advantage of integrated and purpose-
built analytics applications on Hadoop
3. Integration, governance and collaboration
ACCELERATE YOUR BIG DATA ANALYTICS EFFORT

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Q&A