Presentation on Pushtoon Culture Consumer Behavior Presented By: Saira Yasmeen

1. Pushtoon Culture
Consumer Behaviour
Presented By: Saira Yasmeen

2. INTRODUCTION
• Located in the north-west of the country.
• Khyber Pass links the province to Afghanistan.
• The Kohala Bridge in Bakote Abbottabad is a major crossing point over the
Jhelum River in the east.
• Established: July 1, 1970 Capital

3. PUSHTO
• Dominant language of the Province .
• Belongs to the Irani branch of the Aryan family of languages.
• It has two main dialects: a 'softer' dialect and a 'harsher' dialect.
• Pashto is spoken as a first language by 15.5% (28-30 millions) of Pakistanis,
mostly in the Khyber Pakhtunkhwa and in Balochistan as well.

4. Components of Pashtunwali
• Melmastia (hospitality)
• Badal (to seek justice or take revenge against the wrongdoer)
• Nanawatai (sanctuary) to seek refuge in the house of another, seeking asylum against his
enemies
• A Pashtun at all times is expected to defend his land, family, women and property against
invaders.
• Sabat (loyalty); towards one friends and family and members of the tribe
• Imandari (righteousness); striving for goodness both in word and in deed
• Ghairat (courage/honour); at all times a Pashtun must display courage

5. JIRGA SYSTEM
• Assembly of tribal elders.
• Take decision on issues based on consensus.
• Disputes between two or more people are heard by this Council of Elders.
• In tribal regions, the jirga is still used as a court for criminal offences

6. LITERATURE
• Pashto-speakers have long had a tradition of oral literature, including proverbs, stories, and
poems.
• Written Pashto literature saw a rise in development in the 17th century mostly due to poets
like Khushal Khan Khattak (1613–1689), who, along with Rahman Baba (1650–1715), is
widely regarded as among the greatest Pashto poets.
• The first Pashto teaching text was written during the period of Ahmad Shah Durrani (1722-
1772)by Pir Mohammad Kakerr with the title of Ma'refa al- Afghāni ("Introduction of
Afghani [Pashto]").
• First grammar book of pashto verbs was written in 1805 titled Riāz al-Muhabat ("Training in
Affection") by Nawab Mohabat khan.

7. Dress Code
• Pathan men usually wear shalwar kameez with Turban. This Turban is a
symbol of honour for them.
• Many women wear a embroided kameez which contain a lot of glass work
on it. They also tend to make hand made jewelry which is appreciated all
over the world.
• Famous footwear of pathan is Peshawari chappal.

8. • Marriage system are Arranged marriages
• The Pukhtoons are deeply religious.
• An attractive feature of the Pukhtoons way of life is the joint family system.
• The Pukhtoons children are taught to show a great degree of respect to their
parents and elders.
• Traditional Pashto music is mostly classic ghazals, using Rubab Sitar Tabla
Harmonium Flute. Attan dance Khattak dance.
• Other than the diversity of cultures, KPK people are very hospitable and loving.
They appreciate the arrival of guests at their place and tend to be very mehmaan .