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Shwapno
1. A BRAND OF ACI LOGISTICS LIMITED
CONNECTING THE DOTS
1
2. Background & Salient Features Of SHWAPNO
Presented By
Raihan Bin Younus
14.01.07.059
2
3. 2002
In the mid
2005 2006
On October
2008
First Introduced
in Bangladesh
Faced a lots of
problems
Launching of
Operation checkout
First launched with
40 outlets
Finally by providing superstore facility and low price to the high level to low level
people, till date it is carrying its own supermarket chain with 59 outlets in Bangladesh
Vision : 70 outlets overall in all Bangladesh & try to increase the market share
from 30%
Background of SHWAPNO :
3
4. Salient Features Of SHWAPNO :
Daily needs product
Online Service
E-payment Generalized
Membership Card
Pampers Day
(less price then
regular time in every
Month)
Readymade food
& cafeteria
Existing Features
Fresh Product
Proposed New Features
Home delivery
Free for 500+ shopping
4
6. By delivering excellent service with the seed to shelf vision
through low price.
Brand Mantra: Connecting the dots
One dot is
farmer
Another dot is
Consumer
We “ SHWAPNO” are the connector of them
Positioning Statement:
To price sensitive and time-conscious customer ,
Target
customer
SHWAPNO is the retail brand which shifts its focus from value
to nurturing aspiration than that of other superstores,
Market
Definition
Reasons to
believe
6
7. Bull’s Eye Diagram
Brand Mantra
Connecting the
dots
Points of Parity
Formalin
free fresh
food
Fairly
Priced
High variety of
goods
Freshest fruits,
vegetables, fish
and meat
Sufficient
Sales
Person at
Each Outlet
Large
number of
outlet
Different
categories
of product
Attractive
Red Color
Shopping
Happily
Thoughtful
Customer
CareTireless
customer
Service
Quality of
products are
checked by
own quality
control
team
56 outlets only in Dhaka
city
Well
developed
sourcing
network with
growers
7
8. SWOT Analysis & Marketing Mix
Presented By
Habib Ahmed
14.01.07.054
8
9. Investment in supply chain
Lower cost and deeper investment
Capture higher market share
Perishables product
Competitors less outlet
Contract FarmingSTRENGTHS
WEAKNESSES
SWOT Analysis :
9
10. Robust Contract Farming Model
Increasing Demand
Increasing per capita
Political unrest
Price competition with competitors
Increasing real-estate rental cost
OPPORTUNITIES
THREATS
SWOT Analysis :
10
17. Public relations :–
Chanchal Chowdhury , Brand Ambassador of
SHWAPNO
Some moment of one of the best TVC which gets
6 lakhs views
Promotional Activities : 17
18. Internet marketing :
Social Media marketing Formalin free food
Campaign
Women’s day
Campaign
Recipe
Campaign
To get proper customer in online , SHWAPNO will make different effective campaign
through social media or any kind of electronic media.
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