This document outlines HPM's brand promotion strategies and tactics. It discusses selecting products for branding that have room for growth and increased market share. Both below-the-line (BTL) and above-the-line (ATL) activities are used. BTL includes demonstrations, prescriptions, farmers meetings and involves direct farmer contact. ATL is used once brand awareness reaches 10% and includes banner displays, posters and van campaigning. The goal is to strengthen brands and increase sales of selected products through these promotion activities.