5. Sources of E-mail Acquisition Percentage of Marketers Using Acquisition Tactic Level of Satisfaction Paid search Call center Co-registration E-mail list rental In-person/store event Sweepstakes Newsletter sponsorship E-mail append Own site registration Not Satisfied Very Satisfied Source: JupiterResearch/E-Rewards, Inc. E-mail Marketing Executive Survey (5/06), n = 253 (e-mail marketers, US only) We would also add transactional email to this list!
18. Complex Considerations How should we best address these behaviors? In what circumstances should we E-mail this person? With what message or offer? Register Browse Checked Golf and Tennis Nike SQ Driver Click Presentation Layer Scoring Layer Behavior Layer Nike Golf Shoes Golf Tennis Golf Tennis Golf Tennis $$$ Nike $$$ Nike 50% 50% 70% 30% 80% 20% 100%