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John Jackson Personal Work .pdf
- 1. PERSONAL BRAND EXPLORATION John Jackson Project & Portfolio I: Week 1 September 1, 2023
- 2. With a decade of experience as a music producer, I've had the honor of recording and guiding artists through the intricate dance of their careers. As a result of my journey, I have developed a profound sense of resilience and determination, values deeply rooted in a upbringing that emphasized hard work, self-reliance, and a thirst for knowledge. This dedication is evident in every project I undertake, from the beats I craft to the artists I collaborate with. I've been fortunate to have major artists resonate with my work, using my beats and entrusting me with their recording and production needs. These milestones have not only de fi ned my professional trajectory but have also underscored the signi fi cance of perseverance and passion in this industry. As I transition into the business side of music, I am eager to channel this experience and insight into becoming a pro fi cient A&R representative. IDENTITY
- 3. PROFESSION Potential Job Titles: •Marketing Specialist •Artist and Repertoire Manager •Business Manger of Artist ,Performers, Athletes BRAND ARCHETYPE -What sets me apart from my competitors is my ability to cultivate deep connections and evoke strong emotions. While others may focus on the commercial aspects of the industry, I believe in the power of love, affection, and emotional connection to build lasting relationships and create a world where hearts are a fl ame with affection and ful fi llment. Music Producer for MUSIC INDUSTRY
- 4. Record Labels TARGET AUDIENCE Colin Steele Outreach Plan: • Conduct thorough research on the employer and their company to tailor my message • Send a personalized message via LinkedIn. • Send a polite and concise follow-up message via LinkedIn if no response is received. • Wait a week or two after the initial message before sending the follow-up. PROFILE PICTURE HR Manager at Warner Music Group Eileen Merrill Outreach Plan: • Conduct thorough research on the employer and their company to tailor my message. • Send a personalized message via LinkedIn. • Send a polite and concise follow-up message via LinkedIn if no response is received. • Wait a week or two after the initial message before sending the follow-up. PROFILE PICTURE HR Manager at Universal Music Group Jordan Applegate Outreach Plan: • Conduct thorough research on the employer and their company to tailor my message. • Send a personalized message via LinkedIn. • Send a polite and concise follow-up message via LinkedIn if no response is received. • Wait a week or two after the initial message before sending the follow-up. PROFILE PICTURE HR Manager at Sweetwater
- 5. GOALS Short Term: (Immediately After Graduation,2024) • Land a internship or job with a record label. ‣ Secure at least 3 interviews with record labels by May 2024. Mid Term: (2034) • Working As an Executive A&R Or Label Manager ‣ Have at least 5 years of experience in the music industry and have managed at least 3 artists or projects by 2034 Long Term: (2044) • Own My Own Record Label Or Artist Management Company ‣ Have a well-established network of industry contacts, and have successfully managed and developed at least 10 artists or projects by 2044.
- 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Financial Management SOFT HARD Novice / Adept / Expert Digital Marketing Tools Novice / Adept / Expert Networking Novice / Adept / Expert Negotiation Novice / Adept / Expert Music Industry Knowledge SOFT HARD Novice / Adept / Expert Talent Scouting Novice / Adept / Expert Leadership Novice / Adept / Expert Problem Solving Novice / Adept / Expert
- 7. "In building a true bond with my audience, I'm dedicated to understanding their desires, nurturing emerging talent, and strategically navigating the music industry to ensure passion and creativity always shine." PROMISE
- 8. CREDENTIALS Work Experience: • Music Studio, Recorded Album, Lead Engineer • Lead Pianist, Sunset High School Education: • Music Business, A.S., Full Sail University (2024) Leadership Roles: • Music Producer Lead Audio Engineer Recording Engineer
- 9. COMPETITION Dreyson Lozano Industry Experience: • A&R EP Entertaiment,LLC A&R Lava Records Recording Engineer Atlantic Records Education: • (B.A.Sc) (Entertainment Business) Leadership Experience: • Group Leader Boy’s & Girls Club Of America Skills and Pro fi ciencies: • Skill 1. A&R - 1 endorsements • Skill 2 Artist Development - 1 endorsements • Skill 3. Recording - 1 endorsements • John Jackson Overall Online Presence: • How many connections 500+, banner image customized?YES, professionalism of headshot? YES, how detailed is the pro fi le? Very detalied, published articles? YES, active on other social media?YES, is their LinkedIn URL customized?YES • Grade: Poor, Average, or Superior?, 100 out of 100 Industry Experience: • Recording Engineer Education: • A.S. Music Business Leadership Experience: • None Skills and Pro fi ciencies: • Social Media Marketing- 1 endorsements • None- X endorsements • Building A Portfolio - 1 endorsements Overall Online Presence: • How many connections? 125 , banner image customized?YES, professionalism of headshot ? NO, how detailed is the pro fi le ? Somewhat detalied, published articles? YES, active on other social media? NO, is their LinkedIn URL customized? NO • Grade: Poor, Average, or Superior?, 40 out of 100
- 10. COMPETITION Garrett Sommers Noteworthy Experience: • None John Jackson Industry Experience: • Industry experience goes here Education: • Bachelor’s Degree, Digital Marketing Skills and Pro fi ciencies: • Strategy - 1 endorsements • Content Management Systems- 1 endorsements • Story Telling- 1 endorsements Overall Online Presence: • How many connections? 201, banner image customized?YES, professionalism of headshot?YES, how detailed is the pro fi le? Not Very Much, published articles? YES, active on other social media? YES, is their LinkedIn URL customized? No • Grade: Poor, Average, or Superior?, 50 out of 100 Industry Experience: • Recording Engineer Education: • A.S. Music Business Leadership Experience: • None Skills and Pro fi ciencies: • Social Media Marketing- 1 endorsements • None- X endorsements • Building A Portfolio - 1 endorsements Overall Online Presence: • How many connections? 125 , banner image customized? YES, professionalism of headshot? NO, how detailed is the pro fi le? Somewhat, published articles? YES, active on other social media? NO, is their LinkedIn URL customized? NO • Grade: Poor, Average, or Superior?, 40 out of 100
- 11. BRAND POSITION "I am a fi erce champion of artists, a creative strategist, and a partner who prioritizes artist development and well- being, believing that their triumph is our triumph, as we make a lasting mark in music.."
- 12. NETWORKING & MARKETING Industry Events & Organizations • AfroBeat DanceHall Concert ‣ 09/08 | Albany,GA • Building a Marketing Analytics Framework ‣ 09/12 | Webinar • Poetic Therapy: Rhyme & Release ‣ 02/03 | Albany,GA Digital Marketing • Primary Content: Posts inviting to industry events and promoting new artists' songs. Also, describe positive and insightful experiences in courses, conferences, or events. Motivational posts encouraging others to follow their music industry goals. • Primary Tools: Instagram for invitations and song/artist promotions. LinkedIn and Facebook to write experience posts. I will try to make these posts at least once a week. Then twice a week. The format will be in writing, Instagram/Facebook stories with images, and videos. • Website: I will use my digital portfolio to portray my experience, skills, projects, and stories. To build my brand awareness, I will have to share it and invite people to see and share it too.
- 13. PROFESSIONAL DEVELOPMENT Mentor • I Plan To Look For A Mentor That Aligns With The Same Passion I Have For Music. Formal Education A.S Music Business Technical Skills • Introduction Social Media Stargery, SEP/2023 Introduction To Marketing, MARCH/2023 Soft Skills • Negotiation, Plan To Do Linked-In Learning Networking, Plan To Do Linked-in Learning
- 14. John Jackson "Are you struggling to fi nd and develop new talent in the music industry? Hi, I'm John Jackson and I specialize in discovering and nurturing emerging artists, providing them with the essential guidance and support they need to thrive. In fact, I have successfully managed and developed artists who have gone on to achieve signi fi cant milestones in their careers." “