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Jeremy Buhler on "Demonstrating the Value of Libraries" 2014

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From HLABC Continuing Education Day on June 6, 2014

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Jeremy Buhler on "Demonstrating the Value of Libraries" 2014

  1. 1. Jeremy Buhler UBC Library Assessment Librarian jeremy.buhler@ubc.ca Assessment activities at UBC Library
  2. 2. Key academic library initiatives
  3. 3. Key UBC academic library initiatives
  4. 4. Outline UBC Library assessment overview Keeping users/stakeholders at the center ROI and library value Data presentation and communication
  5. 5. Role of Assessment Librarian Coordinate library-wide assessment program Develop and share expertise of assessment methodologies Help communicate assessment activities and results
  6. 6. Data audit (aka housekeeping) Why do we collect this? Who cares? So what?
  7. 7. Keeping the user/stakeholder at the centre How will this benefit our users? Focus outward. Even when collecting data about internal processes, the desired outcome is to maintain or increase UBC Library’s positive impact on its user communities.
  8. 8. Keeping assessment activities focused What do you want to assess? Why do you want to assess it? What will you do with the results? How much is the information worth?
  9. 9. User centered impact statements The library does x Stakeholders do y (thanks to library services)
  10. 10. User centered impact statements Link statements to strategic plans or to library standards. e.g. CHLA Standards for Library and Information Services in Canadian Healthcare Facilities
  11. 11. Library ROI and value ROI studies rely on quantifiable outcomes (time saved, market price of resources used, perceived value to users, etc.)
  12. 12. Library ROI and value ROI studies rely on quantifiable outcomes (time saved, market price of resources used, perceived value to users, etc.) Hubbard, Douglas W., How to measure anything: finding the value of intangibles in business
  13. 13. Library ROI and value Suggestion: start small by considering ROI of a specific service or resource. Comprehensive ROI studies are great but expensive –we can work on a smaller practical scale to meet immediate short term needs
  14. 14. Data presentation and communication Know your audience. Does a particular audience respond better to qualitative or quantitative data? Learn from best practices in the visual presentation of data
  15. 15. Shift from print to electronic: print circ & $$$
  16. 16. Data presentation and communication UBC Library Branch Profiles: http://public.tableausoftware.com/profile/li b.assess#!/vizhome/UBCLibraryBranchProfil esbyFiscalYear- ConfluenceV/BranchProfilesbyFiscalYear
  17. 17. IKBLC Study room occupancy, Mar 2013 % slots free during peak period, 12-6pm
  18. 18. Self-serve as % of total circulation, 2012/13
  19. 19. LibQUAL: Change over time The printed library materials I need for my work Health Sciences Humanities Science/Math Social Sciences
  20. 20. The demonstration of value is not about looking valuable; it’s about being valuable. Oakleaf, M., 2010. The Value of Academic Libraries: A Comprehensive Research Review and Report, Chicago: Association of College and Research Libraries, p141.