SoMe 2012 - 2013 Assignment 4

1. SoMe 2012 - 2013
Risks and Threats in Social Media
Time Management
By: Katia Vesikko

2. Definition: Time Management
• Managing time effectively so that the right amount of time is
allocated to the right activity.
• Effective time management  specific time slots are given to
activities according to the order of importance.
• Basic time management includes:
– Effective planning
– Setting goals and objectives
– Setting deadlines
– Delegating of responsibilities
– Prioritizing activities as per importance
– Spending the right time on the right activity.
Source: Management Study Guide 2012. Time Management – Meaning and its Importance. URL:
http://www.managementstudyguide.com/time-management.htm. Date Accessed 15/10/2012

3. Social Media Time Management
• How to spend less time on social media but
achieve more out it.
• How to gain more online connections without
having to spend more time maintaining those
connections.
• How to use social media to change your
business.

4. Better Time Management in Social Media Marketing
3 Steps
• Step 1: Determine Why Your Business Uses
Social Media.
– Research: look for blogs, podcasts and news sites
for quality information & subscribe to RSS feeds
– Networking: Build a community/audience on
Facebook, LinkedIn, Twitter
– Sales & Marketing: Create videos, blog, engage
with customers.

5. Better Time Management in Social Media Marketing
3 Steps
• Step 2: Develop a Strategy to Manage Your Time
Wisely
– Create a schedule
– Focus on activities that will have most impact
– Keep to your business’ purpose.
• Step 3: Use Tools to Maximize Your Productivity
Source: Flyte 2012. 3 Steps to Better Time Management of Your Social
Media Marketing. URL:
http://www.flyte.biz/resources/newsletters/09/05-social-media-time-
management.php. Date Accessed: 15/10/2012

6. Tools
Respond to key contacts more efficiently
Good customer service; Quick responses build a good
reputation & enhances effectiveness.
– Use custom email filters that only notifies of
messages from key people (self designated)
– Use a program such as eprompter to notify when
these emails are received
 Better efficiency on both desktop & mobile
platforms

7. Tools
Time waster: Sharing Information when no one is
listening.
– Use a measurement service such as Klout: measures
how much people respond to information shared
– BufferApp automatically schedules information
shared at a time when a bigger audience is expected
(i.e. more people likely to be listening)
 Increases effectiveness on social media; sharing with
a single click to many sites.
– Other tools: Tweriod, WhentoTweet

8. Tactics
Good planning is key; clear objectives are needed:
– Learn community guidelines
– Gaining influence with a key influencer e.g. focus on
one influential social media user a day (for smaller
businesses)
– Experiment with different ways of engaging with
community e.g. create polls, contests etc.
– Set goals of number of interactions & measure results
e.g. how many new followers, responses, website
traffic, newsletter sign-ups etc.

9. Tracking
Follow a social media communications plan – Is it working? If
not, trouble-shooting is needed.
- Measure progress
- Know your social media statistics (week to week or month
to month)
- Have a communications schedule (weekly schedule of
when social media sites will be updated)
- Follow hashtags (Twitter) and keywords (Monitter or
Twitterfall search tools are useful)
Source: Freelance Switch 2011. The 3 T’s of Social Media Time
Management. URL: http://freelanceswitch.com/finding/social-media-
time-management/. Date accessed: 15/10/2012.

10. Conclusion
Focus on your company’s objective
Have a plan & schedule
Keep it simple but optimized
Experiment
Use the tools available
Measure & track progress