A PowerPoint used to describe how my media product uses, develops and challenges forms and conventions of real media products.

2. Our media product includes various conventions of opening credits; one of which was the credit order.
The studio logo was first shown before any evidence of filming and credits were evident. The order of
importance is used in many openings, and, after analysing and researching various conventions of
movie openings, this was a factor which was never ruled out.
Secondly, many chick flicks include the stereotype which is typically associated with what women like.
For example, in our media product we included font types that were pink in colour and had a
swirly/fancy element about it. Known to have been used in films such as ‘Clueless’ and ‘The Wedding
Planner’, this style of font are generally associated with female writing.
Our media product may seem somewhat stereotypical, however, it made us sure that our media
product would appeal to our target audience.
When researching the various chick flick movies, it was apparent that satire was used e.g. ‘The Other
Woman’ in order to appeal to all ages within the target market. We did include an element of this
where the bag was the ‘be all and end all’ for the two characters as they opposed each other in a
western style shoot out. This exaggeration was our way of including an element of satire.

3. Our media product includes many areas within various chick flicks, all in one. This can be seen as a
development of forms and conventions of existing media products because more than one area of the
various characteristics had been used at the same time.
For example, we included the stereotypical font (pink and fancy writing), satire and famous brands
such as Hollister. All these factors appeal to our target audience, especially because we included all of
these factors, rather than just one.
The main soundtrack used in our product, ‘While I’m Alive’ was featured in the largely popular movie,
‘The Fault In Our Stars’. This film proved to be commercially successful, retaining the No. 1 spot at the
box-office during its opening weekend, and grossed over $266 million worldwide with only a budget of
$12 million.
After featuring a song from a hugely popular movie, it increases our chances of having a successful
media product. This is an example of a development in existing media products because we have
included a successful/well-known song from a successful movie, unlike other movies, where an un-
known song was made successful after the movie was shown.

4. Our media product challenges the forms and conventions of other media products because, as stated
in the previous slide, we included a number of the stereotypical factors within the opening sequence
which could be portrayed as an over-emphasis on the conventions of a typical chick-flick, however, this
does challenge what is currently in the media market today.
The split screen effect also challenges forms and conventions of existing media products because this
isn’t included in many opening credits, increasing our products capability of doing well in the current
exsisitng media market. This is because a more unique feature has been added to our product instead
of only featuring exisitng charactersistics of media products.
By incorporating the western shoot out along with the girly/high fashion theme, it challenges the
forms and conventions of exisitng media products because it is combining two separate themes,
commonly used in two separate genres, into one. This can also be refered to as deveoping exsiting
media products regarding the forms and conventions.