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Patient Centric Approach
New “MANTRA"of Healthcare
Dr. Shalini Ratan, MD
Founder and Chief Knowledge Facilitator
“Are We Managing Disease or
Patients?”
Evolving Role of a
Patient as a
Consumer
Creating Efficiencies Through Patient
Engagement
7
Understanding illness experience
Problems
Goals
Roles
Disease
Illness
Enhancing
the Patient-
Doctor
Relationship
Incorporating
Prevention and
Health
Promotion
Being
Realistic
Context
Illness
Disease
Person
Exploring both
disease & illness
experience
Understanding
the whole person
Finding
common
ground
Counseling
Mutual
Decision
Counseling
Mutual
Decision
Patient
Presents
Clues
Patient
Presents
Clues
The New Model doctor needs
to be a Psychologist /
Advisor / Counselor
While modern medicine is
aided by a dazzling array of
technologies, like high-
resolution MRI scans and
pinpoint DNA analysis,
LANGUAGE is still the
bedrock of clinical practice.
Empathy is "feeling with," whereas
Sympathy is "feeling into."
Information Age Healthcare
Information Therapy
Patients TO e-Patients
The accepting Doctor dependent and
Uninformed
The informed Doctor dependent but
informed
The involved Junior medical partners
The In control Autonomous patients
“EMPOWER "patients with targeted
medical information, “PRESCRIBING”
selected medical content.
Information Marketing
Every member of a practice is a marketing
specialist every day, whether consciously or
unconsciously
Making patients know about
“YOU”..
Information
Technology
A New“Avatar”
Need to change approach…
KMC’s Jadoo Ki Jhappi training for doctors
This year alone there have been five cases of doctors
being attacked in city hospitals.
Most cases of friction between doctors and relatives of
patients are caused by “miscommunication”.
PCC - Patient-Centered Care
PCCPCC
Hi Quality
Doctor-Patient
Relationship
Hi Quality
Doctor-Patient
Relationship =SkillsSkills + Improved
Outcomes
Improved
Outcomes
Relationship Building
Accolades
Thank You….

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Dr.Shalini Ratan