The HawaExpo 2023 furniture fair in Ho Chi Minh City, Vietnam saw over 16,000 visitors from 101 countries. The majority of the 210 exhibitors were Vietnamese furniture manufacturers, with others from countries like China, the US, and Germany. Efforts were made to welcome international buyers and facilitate business deals between exhibitors and attendees worth an estimated $3.6 million. The event featured industry seminars, factory tours, and cultural activities to foster international business and trade in Vietnam's furniture sector.

1. P O S T
S H O W
R E P O R T
22 - 25, Feb 2023
Saigon Exhibition & Convention Center - SECC
HO CHI MINH EXPORT FURNITURE FAIR
HAWAEXPO 2023

2. 210 Exhibitors
1.600Booths ~ 28.000 Sqm
80% of exhibitors are Vietnamese
furniture manufacturers, remainder are
from China, USA, Germany, Singapore,
Japan, Thailand, Indonesia, Philippines,
Denmark…
H A R I S
D A W S O N
FAIR
FACTS
“HawaExpo is a fair with aim of showcasing
the diversity of the Vietnam’s wood and
furniture industry, and demonstrating its
production and supply capacity to
international visitors. Moreover, the expo
strives to display the industry's and nation's
pride.”
Mr. Nguyen Quoc Khanh - Chairman of HAWA

3. HAWAEXPO 2023
O V E R V I E W
16.062 visitors
> 2.653 international visitors
101 countries around the world

4. TOP 10
COUNTRIES IN ATTENDANCE
1. EU – 26%
2. USA - 18%
3. China– 13%
4. Taiwan – 8%
5. Korea – 8%
6. Japan – 6%
7. India – 6%
8. Australia – 6%
9. Singapore – 5%
10. Thailand – 4%

5. H A R I S
D A W S O N
E N D O R S E M E N T
& S U P P O R T
Government dignitaries and international VIPs in attendance.
• Mr. Huynh Thanh Dat, Minister - Ministry of Science and Technology
• Mr. Nguyen Quoc Tri, Deputy Minister - Ministry of Agriculture and
Rural Development
• Mr. Vu Ba Phu, Director of the Vietnam Trade Promotion Agency -
Ministry of Industry and Trade
• Mr. Vo Van Hoan, Vice Chairman - Hochiminh City People's
Committee
• Mr. Bui Ta Hoang Vu - Director - Hochiminh City Department of
Industry and Trade
Together with the Department of Industry and Trade, Department of
Agriculture & Rural Development, Department of Science and
Technology of Binh Duong and Dong Nai province; the Investment &
Trade Promotion Centre; Forest Protection Department of Binh Duong,
Dong Nai province; the Vietnam Trade Office in other countries; the
Embassies, Consulates, and Diplomatic missions of the United States,
Canada, Indonesia, and the Philippines; and regional and international
associations and partners such as VCCI, HUBA, AMCHAM, EUROCHAM,
TAITRA, ICHAM, AFIC, AHEC, VLA, SACA, HTA, HAMEE...

6. xs
“HawaExpo will be a successful trade promotion event; a big hit in the
wood processing industry in 2023 that will help recover a momentum and
achieve the export target of 20 billion USD in forest products by 2025”
- Mr. Nguyen Quoc Tri, Deputy Ministry of Agriculture and Rural Development -

7. 64 contracts and MOU signed at
HawaExpo
Estimated value of recorded
transaction at the fair is $3.6mil
95% of exhibitors reserve their
booths for the year 2024
>50% new exhibitors registrations
for the year 2024
H A R I S
D A W S O N
TRADE
VALUES

8. WARM WELCOME
GENUINE SUPPORT

9. W E L C O M E
T O
H A W A E X P O !
Airport pick-up service.
Facilitate hotel reservations and
shuttle service for overseas buyers
“It was very nice when we were picked up at airport by
HawaExpo team. This is the first time we are warmly
welcomed when attending the exhibition in Vietnam”
Mr. Sameer Gupte - CEO of Tanvi International LLC

10. SOURCING
SUPPORT
Organizer acknowledges the
demand from the Canadian,
American and European markets…
Provide a favourable conditions for B2B
matching, and introduce manufacturers and
exhibitors onsite.
Efficiently facilitate hundreds of transactions.

11. B2B
MATCHING
“HawaExpo is a good opportunity for us to
introduce what we do in Indonesia, especially
representing the country as a whole. And, also
it's a good opportunity to get to know the
market in Vietnam”
Mr.Nikko Wonoto - Juno Home; ASEAN Pavilion

12. Immerse in Vietnamese culture and culinary with electric atmosphere and live
music after hard working day. A lobby-based event was designed to foster
connections and raise relationships amongst foreign and regional attendees.
N E T W O R K I N G C O C K T A I L
Airport pick-up service.
Facilitate hotel reservations and
shuttle service for overseas buyers
T H E Q U I N T E S S E N C E O F V I E T N A M
S A I G O N V I B E S

13. Sed quia non numquam eius modi
tempora incidunt
Evening social networking activities enhance the
travel experience for visitors in Vietnam.
After Dark Romance classical music concert at LYTHI Salon
Tran Duc Homes Opening Ceremony
and introduction of their unique solutions
H A W A E X P O
A F T E R
D A R K

14. FACTORY
VISIT
A series of plant tour on 25, 27 & 28/02/2023 help
buyers get insights into their production process
and export capabilities such as An Cuong, Tan
Thanh, Savimex, Casta, Lam Viet and Binh Minh...

15. ENJOYABLE
MOMENTS
HO CHI MINH EXPORT FURNITURE FAIR - HAWAEXPO 2023

16. AMBIENCE - PRODUCT – OPERATION

17. CONCEPTUAL
SPATIAL DESIGN
AND PRODUCT
DIVERSITY

18. CONCEPTUAL
SPATIAL DESIGN
AND PRODUCT
DIVERSITY

19. Airport pick-up service.
Facilitate hotel reservations and
shuttle service for overseas buyers
VASTA STONE EPONJI GOMO
KODA NIXXIN LAITA
T O P B E S T B O O T H A W A R D S – H A W A E X P O 2 0 2 3

20. Airport pick-up service.
Facilitate hotel reservations and
shuttle service for overseas buyers
SMI CASADORA
ASEAN FURNITURE INDUSTRY AA CORPORATION SNORM
TRAN DUC HOMES
T O P B E S T B O O T H A W A R D S – H A W A E X P O 2 0 2 3

21. DIGITAL TECHNOLOGY
APPLICATION

22. VIETNAM'S FIRST APP FOR FURNITURE EXHIBITION
All event information at your finger tips
HAWAEXPO APP

23. THE SMART CHECK-IN SYSTEM
SELF CHECK-IN
QR CODE

24. VIRTUAL EXHIBITION
On Hopefairs.com Platform
Turning over 28,000m2 of HawaExpo's exhibition area as a 3D edition,
exhibiting up to 3 months on the Hopefairs.com platform.
Buyers & visitors missed the physical fair will be able to visit every
single booth, product and continue to make B2B connections. Tran Duc Homes Opening Ceremony
and introduction of their unique solutions

25. INDEPTH & SPECIALIZED EVENTS

26. EU Market: Reporting trends & carbon
quantification: impacts on suppliers’
competitiveness
S E M I N A R S
Sustainable logistics & Updating export
regulations to key markets
Organizer
Organizer

27. S E M I N A R S
EU Export Market: Green certificate
requirement to export furniture
North America Furniture Market: Trend
And Beyond 2023.
• Vietnam Trade Office in Canada
• Handicraft & Wood industry Association of HCMC
Organizer
Organizer

28. Try Canadian Wood - Versatile,
Sustainable & Legal
WOOD INDUSTRY NEWS & UPDATES
MBOX App: Instant salary advance
solution connecting Banks, Enterprises
and Employees
Speaker
Speaker

29. WOOD INDUSTRY NEWS & UPDATES
Speaker
Blum – Furniture Fittings Products &
Services
Brand Photography For Furniture Industry
Speaker

30. MEDIA COVERAGE
INTERNATIONAL MEDIA PARTNERS
Promote HawaExpo to over 90.952
international visitors via HAWA &
international partner’s email marketing
system
Reach more than 867.352 audiences
via digital marketing campaigns on
facebook, google, linkedin platform

31. MEDIA COVERAGE
LOCAL MEDIA PARTNERS
+30 Press
10 TV Station

32. THANK YOU
For Being An Important Part Of
HAWAEXPO 2023
Sponsored by
Partner

33. HO CHI MINH EXPORT FURNITURE FAIR
HAWAEXPO
SEE YOU AGAN IN
MARCH 2024
VIETNAM
Saigon Exhibition & Convention Center - SECC
Supported by
Organized by
Website: https://www.hawaexpo.com/ Email: Hawaexpo@hawa.org.vn Hotline: (+84) 90 250 7770 | (+84) 86 662 7710