1. GWENDALINE L. FRANCISCO
51-G P.Tuazon Street
Le Marquis Townhomes
Cubao, Quezon City
OBJECTIVE To join an organization where I can use my skills and potentials in the
field of Marketing and to attain a high level of performance in
2004-Present DE LA SALLE UNIVERSITY - MANILA
Bachelor of Science degree in Commerce, Major in Marketing
Management. Second Honors Dean’s Lister: SY 2005-2006.
2000-2004 POVEDA LEARNING CENTRE
High School Diploma, March 2004. Academic Excellence in Filipino.
Loyalty Award. Spelling Bee Contest - 1ST
Songfest – 1st
February 2016 – Present KEYACCOUNTS EXECUTIVE, NATIONAL KEY ACCOUNTS
– ROUTE TO MARKET CHANNEL, NESTLE PHILIPPINES,
Assigned to handle 260 Puregold branches nationwide as Key
Accounts Manager for Ice Cream and Fresh Dairy category.
Responsible to ensure 100% distribution for both IC and FD, ensure
100% account productivity in Freezers at the homeshelf and check-out-
counters; responsible to execute demand generating customer specific
promotions for both IC and FD to further improve sales; responsible to
lower down market returns to provide opportunity for more sales in
Fresh Dairy; responsible to fully monitor sales by manual order taking
processes in all branches and ensure flawless operations with agencies
and other stakeholders.
June 2013 – January 2016 KEY ACCOUNTS EXECUTIVE, NATIONAL KEY
ACCOUNTS, NESTLE PHILIPPINES, INC.
Assigned to handle 40 branches of SM Hypermarket nationwide as
Key Accounts Manager for Beverages, Coffee and Creamer, Cereal
Milk Drink, Breakfast Cereals, Confectionery and Petcare category.
Responsible to be a category expert by investigating total category
performance in its monthly performance. Responsible for selling and
negotiations of new products with corresponding profitable
investments. Responsible in managing 100% distribution and
availability of all SKUs, managing customer specific activities and
other marketing related projects.
2. Nov 2012 – June 2013 KEY ACCOUNTS EXECUTIVE, WEST VISAYAS REGION,
NESTLE PHILIPPINES, INC.
Assigned to handle 10 branches of Iloilo Supermart (Regional Key
Account) for 6 months, responsible to hit 100% sales achievement and
product distribution, ensuring low market returns and on time
execution of cycle plan and customer specific activities.
February 2012 – Oct 2012 SALES OPERATIONS SPECIALIST for NATIONAL KEY
ACCOUNTS, NESTLE PHIPPINES, INC.
Responsible for covering Key Account branches and monitoring on
shelf availability of Nestle products, responsible for ensuring flawless
execution of Cycle Plan activities every week and ensuring low market
Contributed in implementing the first ever MERCHANDISERS’
LOGBOOK in Puregold which was replicated in all other Key
Accounts Team to further improve the daily operations of
merchandisers & identify opportunities to increase sales at the point of
purchase. Contributed also a project called PROJECT BRIDGE to
bridge sales gap in ensuring 100% availability of stocks on trade.
May 2010 – January 2012 CORPORATE MANAGEMENT TRAINEE, NESTLE
Assigned under Infant Nutrition handling CERELAC as Brand
Assistant; assigned under Corporate Wellness Unit and handled
wellness projects for internal employees; assigned under Field Sales in
South Luzon 1 as Ex-Truck Salesman for Nestle’s distributor, OCSI
Cavite; assigned under COFFEE Business Unit handling Everyday
Premium Coffee as Marketing Promotions & Events Assistant and at
the same time handled Procurement for the company’s National Sales
September 2008 – May 2010 CATEGORY& CHANNEL PROMOTIONS COORDINATOR,
SPARK PROMOTIONS for NESTLÉ PHILIPPINES INC.
Assigned under Liquid Beverages & Creams, and shared responsibilities
with Pet Care Category. Coordinates sales orders and sponsorship
requests with Supply Chain Management Department to support sales
deliveries efficiently to retailers or beneficiaries, assists category team in
product launches and accomplishing cycle plan requirements such as
trade letters, artwork routing for approval, and PowerPoint presentations,
participates in new product recipe tasting, contributes to the development
of each category operationally such as monitoring sales reports, collating
all data and assisting on utilization plans needed by the Category
Managers and Brand Managers.
Contributed to the opening of the New Staff Shop by coordinating
needed requirements such as POS Materials and charging details for
budget from Category Managers.
Assigned under Small Store Format handling Business Development for
Sari-Sari Stores & Market Stalls; provided sales and distribution repors
for all internal stakeholders..
3. April -June 2008 PRACTICUM TRAINEE,GEISERMACLANG MARKETING
Assisted in monitoring client and competitor releases such as print,
online, and glossies, updated advertising rates from different
publications, prepared client requests for Business Development
Department, participated in media relation activities for crisis scenarios
such as luncheons and press conferences, generated and assisted
participants for the training or workshops offered by the Institute of
Transformative Marketing Communications, the training arm of GMCI,
assisted Accounts Team in photoshoot, and other events or activities
including blogger events, conducted market research for Bayantel
Communications, and transcribed interviews for the Writers and
2006-2012 PART-TIME PIANO TEACHER
Provided piano tutorials from beginners to adults through home
2007 SALES ASSOCIATE
Learning by Doing Program of De La Salle University, Manila. Sold
different products from different companies such as Rubbermaid
Philippines, Versia Glasswares, Dei, Avon, Flexipatch, Silvex, Nike
Philippines, and Globe Telecom.
January - June 2006 STUDENT ASSISTANT, DE LA SALLE UNIVERSITY
SYSTEM, Office of the President
Assigned to log-in all internal and external documents, phone calls,
and other clerical works; assisted guests for the President.
2006-2007 STUDENT ASSISTANT, DE LA SALLE UNIVERSITY
SYSTEM, Graduate School of Business
Assigned to update alumni database and other clerical works.
September 2015 NESTLE SHARK SCHOOL: BEST PROJECT STUDY
Best Project Study for the 4C Selling
January – December 2014 SM HYPERMARKET BEST KEY ACCOUNT TEAM:
TOP BIG 6
Won as the champion amongst all 6 Key Accounts (vs Robinsons,
Mercury Drug, Puregold, SM Supermarket, Shopwise) for the
following KPI criteria: Market Hygiene,
2007-Present ON-LINE PUBLICITY HEAD FOR COMMUNICATIONS
COMMITTEE, BUSINESS AND ECONOMICS ASSEMBLY
In charge of collecting college and batch activities to disseminate on line.
2007-2008 CANDIDATE FOR BATCH REPRESENTATIVE – SANTUGON
SA TAWAG NG PANAHON
4. Campaigned for the mission and vision of the political party and
prepared specific plans of action for the batch.
2006-2007 VOLUNTEER, KAPATID
Provided tutorials for the less fortunate kids in Payatas.
2005-2006 PROMOTIONS COMMITTEE FOR JUNIOR ENTREPRENEUR
The committee is in charge of handling and promoting the events or
parties of the organization to the members and non-members of the
2004-2006 JEMA EXECUTIVE, JUNIOR ENTREPRENEURMARKETING
Underwent a training and assisted in the organization’s events
and seminars by gathering non-active members to refresh .
2005 BLOCK TREASURER
In charge of collecting money in raising funds for special activities of the
2004-2005 EDGE ’04 LA SALLE ATHLETIC LEAGUE VOLLEYBALL
Joined the volleyball competition for the College of Education.
2003-2005 CLUSTER HEAD FOR CENTRAL-A YOUTH FOR CHRIST
Served as a representative of four parishes in Greenhills area and
handled household meetings for the chapter heads and cluster meetings
for the members of the community.
2003-2004 COMMUNITY AND DEVELOPMENT CORPS – VICTORY
TEAM EXECUTIVE OFFICER
In-charge of planning and implementation which handles the
community service programs for the batch. Handled a group of 30
2000-2001 FULL SCHOLAR – SUMMER BALLET WORKSHOP
Participated in a full scholar workshop under Australian ballet
December 2008 NUTRITION QUOTIENT BASIC MODULE TRAINING
Henri Nestlé Room, Nestle Philippines Inc. Rockwell Center
February 2007 GLOBAL BUSINESS CONFERENCE ON MANAGING
COMPETITIVE ENTERPRISES IN THE DIGITAL ECONOMY
Association of Training Institutions for Foreign Trade in Asia and the
Pacific, Philippine Trade and Training Center,Yuchengco Auditorium,
De La Salle University - Manila
5. January 2006 1st
BUSINESS AND ECONOMICS CONVENTION FOR
Yuchengco Auditorium, De La Salle University – Manila
July 2006 ART IN ADVERTISING
AdCreate Society, De La Salle University – Manila
April 2005 12th
CFC YOUTH FOR CHRIST INTERNATIONAL
Subic, Olongapo City
March 2004 EDSOR LEADERSHIP PEACE CONFERENCE
Immaculate Concepcion Academy, Greenhills San Juan
February 2005 CFC YOUTH FOR CHRIST - HOME CONCERT
Auditorium, North Greenhills San Juan
RESEARCH PAPERS PREPARED
August 2008 THESIS ON SERVICE PLAN FOR BLOGBANK INTERNET
Proposed a comprehensive service development program for the
company and how the company can increase brand awareness to
advertisers and blog readers.
March 2008 PALMOLIVE NATURALS SHAMPOO MARKETING PLAN
Introduced a quick bathe baby shampoo product available both in
bottle and sachet packaging which targets working and child-rearing
December 2007 BROTHER’S BURGER SERVICE PLAN
A study on how the company can improve their brand strategies to
meet the needs of the customers.
August 2007 APPLE I-POD CLASSIC ADVERTISING PLAN
Proposed a comprehensive advertising campaign to intensively
promote Apple I-pod classic to the young urban professional market.
April 2007 CONSUMER BEHAVIOR ON HEALTHY LIFESTYLE
Conducted a behavioral analysis on what motivates teenagers in
attaining a healthy lifestyle through the use of demographic
August 2006 DENCIO’S MARKETING RESEARCH PLAN
A market research on the company’s product development through a
study on the usage, attitude, and image of the consumers.
Born on the 3rd
of October 1986 in Manila, Philippines. Fluent in
English and Filipino. Proficient in using Microsoft Office. Good
6. communication and research skills. Good in working with a group as
well as working alone. Can work well under pressure. Interests
include surfing at the beach, playing the piano, traveling, selling,
listening to music, watching television, watching movies with friends,
and surfing the net. Quality-oriented, efficient, flexible and goal-