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AMCI Testing
- 1. WhatIs AMCITesting? • Unbiased,comparativevehicletesting—tounderstandthe competition,minemarketingmessages,predictmedia response,andCertifycompetitiveclaims • Brandlaunch andsustainment—ourfindingshavebeenthe basisofthemostmemorablebrandlaunchesintheindustry • Provensocial-mediainfluence—leveragingourrespected stanceasindependentproductexpertsthatknowautomotive likenoother Where The Industry Goes For:
- 2. TheIndustry’s Resource • GrowConsumerTrust—wehavetold”nothingbutthetruth”in ourcomparativeproduct reviewsandCertifications…formorethanthreedecades • InfluenceEarlyThroughSocialMedia—beforedecisionsaremade • BuildConsiderationThroughProof—weprovideundeniable,rationalevidenceof product/featuresuperiority…thenlettheintelligentcustomerdecide • MaintainReal-WorldRelevance—ourcontentandstorytellingbringstechnology(and buyingdecisions)tothepracticallevel…wheresomecomponentofallvehicle-buying decisionsreside AMCITesting’s industry-unique services arebuilt on fourpillars:
- 3. Three Case Studies AMCI Testing’s Content garnered 1,394,000 views across social media while Kia’s Stinger GT was in its critical launch phase—with no paid search or ad buys The result was credible, believable momentum for Kia’s most aspirational vehicle to date AMCI Testing’s Certified results for Chevy’s Silverado 3500HD vs. Ford’s F-350 Super Duty were leveraged in a national ad campaign, and made differences in capability difficult to ignore AMCI Testing’s back-to-back tests were shown on actual roads, with identical loads, and real-world visuals that told the story Although not known for AWD, Toyota’s Sienna, RAV4, and Highlander proved themselves worthy competitors to all other vehicles in segment AMCI Testing’s Content showed Toyotas advantages in real-world circumstances—accelerating across snow covered intersections, braking on sheet ice, etc.– where the visual advantage instantaneously explained the technology and its additional cost
- 4. How canwe help yougo tomarket? Guy Mangiamele Director, Vehicle Testing gmangiamele@amcitesting.com 760-941-8812