The Art of Innovation--TedXBerkeley 2014

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Guy Kawasaki

These are the slides that I used for my speech at TEDXBerkeley 2014

Negócios Tecnologia

Company

Meaning
Computers
Information
Commerce
Video

The mission of Wendy’s is to deliver
superior quality products and services
for our customers and communities
through leadership, innovation, and
partnerships.

Company

Mantra
“Healthy fast food”
“Authentic athletic
performance”
“Peace of mind”

30 point font
This is 20 points
This is 14 points
This is 12 points

DON’T LET

11.

THE BOZOS GRIND

YOU DOWN

I think there is a world market for
maybe five computers.
Thomas Watson
Chairman, IBM
1943

This telephone has too many shortcomings
to be seriously considered as a means of
communication. The device is inherently of
no value to us.
Western Union internal memo
1876

There is no reason why anyone would
want a computer in their home.
Ken Olsen
Founder, Digital Equipment Corp.
1977

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