1. eWise
Introduction
Visibility has always been an indicator of success. With the
ever increasing dependence on online presence to establish
visibility, it is no wonder many companies create marketing
campaigns specifically for the Internet, as they would for
traditional media channels like television and radio. However,
developing, running, and maintaining these campaigns may
not be cost feasible for some companies. Other companies
may have strength and pull in their respective industries, and
to stay competitive, may prefer to solely focus on their
business goals rather than “optimize” the online presence of
their products or services. Whichever reason that may be,
the SEO industry has been the answer. The only decision left
to make then is which SEO company to partner with?

2. eWise
Why Choose eWise
Focused on your ROI: we strongly believe many SEO
companies have “franchised” and structured their services
for their ROI, but our services allow flexibility, control, and
customization to maximize your ROI.
Focused on your industry: we know there are common
marketing methodologies, and those that are industry
specific, so rather than follow SEO “recipes”, we will immerse
ourselves into your industry, assess it, and then implement
more effective practices

3. eWise
Why Choose eWise
Community oriented: we are local and we
strive to help businesses of any size to grow,
because when they grow, we grow, and when
we all grow, this attracts more business into
our community. That is the Silicon Valley
spirit.
Transparent: we provide biweekly reports
on services rendered to you, so this way
project results can be monitored and
tracked.

4. eWise
Why Choose eWise
Accountability: we pride ourselves on performance for you,
so contract terms can be as short as 6 months for you to
evaluate our results and decide whether or not to renew and
continue with us.
Partnership: we care as much about client relationships as
the bottom dollar.

5. eWise
Services eWise will Provide
Keyword analysis: we will assess your web pages that
you wish to be optimized, compile keywords based on
product or service relevance, and rate these keywords
based on search volume trends with respect to category,
geography, and time.
Our eWise contract pricing specifies up to 20 keywords.
If keywords need to be exchanged for any reason during
the contract term, an addendum can be appended to
the contract at any time, to specify changes and
duration of those changes to maintain the keyword cap
amount. If keywords need to be added for any reason, a
separate contract would be required.

6. eWise
Services
Content optimization: we will optimize your web pages so that they are
highly visible on popular search engines like Google, Yahoo, and Bing. Our
target goal is obviously the top search engine results page, but we do wish to
advise you that organic results typically only start to be visible between 3 to
6 months. Once visible, we will assess SERP position and further optimize
until target goal is met. Web pages can be anything: company home pages,
product/service landing pages, or blog landing pages.
Our eWise contract pricing imposes only the limitation of up to 5 web pages.
This number is based on the amount of web pages on a typical standard
sized website. And just like keywords, web pages would also have to be
specified on the contract. If web pages need to be exchanged for any reason
during the contract term, an addendum can be appended to the contract at
any time, to specify changes and duration of those changes to maintain the
web page cap amount. If web pages need to be added for any reason, a
separate contract would be required.

7. eWise
Services
Mobile optimization: we will also optimize
your specified web pages so that they are
highly visible on popular mobile search
engines, which can be considered more
streamlined versions of traditional search
engines. Mobile search engines differ in that
they employ different bots and algorithms.
They evaluate and rank your web pages based
on how those pages render on the type of
mobile phone that submitted the search
query.
Social media advertising: we will also optimize your
specified web pages so that they’re highly integrated,
not just linked, and take advantage of popular social media like Facebook, Yelp, and
Twitter, and their power of word-of-mouth advertising.

8. eWise
Services
Video production: we will aid your company in increasing conversions
by also including a complimentary video commercial. Why a video
commercial? Video has long been the trend, and has the potential to
attract, inform, and most importantly, convert your target market. We
have industry professionals and equipment to produce your video
commercial, product review, or editorial. The only limitation is your
creativity.

9. eWise
Services
Pay per click advertising: we will place your promotions so they are
visible to any market of your choice on Google AdWords. The only
limitation is what you specify as your budget for your chosen markets
and specified keywords. Depending on search volume trends with
respect to category, geography, and time from specified keywords,
anticipated budget may vary greatly, and we will assist you in
determining an estimate.
If you are considering PPC but not sure of its results, we will setup
your PPC account and test markets based on certain keywords from
those specified on the contract. There is no need for you to set aside
additional budget for this unless you choose to for better results. This
is complimentary until organic results start to be visible between 3 to
6 months.

10. eWise
Services
Referral program: we will deduct 10% off monthly from your eWise
contract pricing for each referral that contract with us for the lifetime
of their contract.

11. eWise
It’s About Results
Yes, it’s about results, and our short contract terms will not only allow
you to see the results we give you in a timely manner, but also trust in
our abilities to do even more for your business. It is the same trust in
us that prompted IT Chair, one of the top SEO companies in the Los
Angeles metropolitan, to partner with us and help ensure our
compliance with their business practices and high quality standards to
businesses in the Silicon Valley.
So, we look forward to building a relationship with you, and if you
have any questions at all, do not hesitate to contact Tim Hickey at
(408)476-2327 or Gary Bassi, at (408) 832-4680.