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Have Yourself AHappy  LittleStartup
2008 Yes, it has been a  stressfulyear 2009
Global Financial Meltdowns
10.2 % US unemployment rate
Likely  jobs won’t be back in their original form
Is Here To Stay A New Spending Habit
For those who keep the job so much is expected from you
Should we just sitand watch? Hoping for things to get better?
Cheer up! Still many reasons to celebrate!
Start Me Up
is incredibly low  Better Tools Open Source Start up  Cost Outsource Community
virtually unlimited market
Competing with bigguys? don’t worry you have theequalizers
Need scalable data center?  UseCloud Computing Pay as you go Fault tolerance Elasticity http://www.slideshare.net/Guppers/im-cloud-confused
Don’t have a big  marketingbudget?
The Game has changed Less Ads Social Media SEO Low or no cost distribution
Only the Einsteinsneed to apply?
No! More than  anything else, it needs Tenacity Persistent  Tireless Resilient
All these mean, we’re in equal footing, right?
Merci Any body in the world without access to  large capital, can start and compete
Well, not quite
When you are this small no one caresabout your startup partnership customers  journalists investors suppliers
this is your tiny loud speaker Internet is such  anoisyplace
How do you stand above the crowd?
5 strategiesto increase  your chance of success
1 Start small don’t burn yourself
Control your cost Cheap is your badge of honor Don’t start hiring people yet  Don’trent office Don’t build datacenter
Your idea is just a hypothesis Very likely to change
Now Talk about your ideas,  Not your products,   Linked-in Group Spread the words Blog Facebook Fan Page Twitter
Run through ideas to your target audiences A set of screenshots will do
When you have good traction onthe community and  your target customers are excited You strike gold
2 Offer 10x better User experience, features, services Wowyour customers
Pick one thing that your  product will do very, very,  very well Remember you’re small don’t try to do many things
10xUser Experience in Action iPhone ,[object Object]
Wide Range of ApplicationsBlackberry ,[object Object],Your customer is a click away from competitor
Give themInstant Gratification ,[object Object]
Search for a book
Select a book
One click purchase
Start reading All under one minute Amazon Kindle
3 Catch the Wave Jump early while it’s forming
Your advantage:  Agility
Put your bet on  emerging, transformational trend jump early! Cloud Computing Social Computing Green Inbound Marketing Globalization Mobile Apps Health Care [Twitter, Facebook, Appstore]
Ride the wave,  hope for a little push Press Bloggers Tweets Recommendation
4 Avoid these pitfalls
Do not build a new community  ..is a lot harder than you think They have won the battles
Do not create a new market unless your product is unbelievably innovative Less competitors could also mean the market is too small
Do not obsess with your competitors They’re likely as clueless than you are (even more)
Do not make advertisingas your primary source of  revenue  unless you’re sure that  you’ll be the top 5 sites in your product category OR  you’re serving an exclusive market
Do not use viral as your primary strategy More and more people are immune to the viral strategies
IdeasEvolve Don’t search for perfect ideas, it’s very likely your ideas evolve along the way
Do not build many featuresin your first release Acquire additional features after extensive observations Twitter executes this approach very well
5 Great Solutions Sell Ideas won’t
Hungry? This is a  Simple Solution
“Just Cool”  only gets you traffic users  won’t stick around
Before you put serious efforts >40% Good  Test of my customers will get upset if the product/service  is discontinued Source: Sean Ellis, Startup Marketing
Yes, it’s crazy to start astartup
High Risk

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Have Yourself A Happy Little Startup