1.
GUPSHUP’S MOBILITY SOLUTIONS
TV Channels

2.
• Webaroo's universal messaging platform – Gupshup, supports over 2.7
billion mobile interactions per month and is being used by over 72 million
users, 550 Brands and 27,000 Businesses to interact, engage and
communicate using any mobile device
• Our platform has processed over 100 billion messages and enables
enterprises to send mobile messages to users across all messaging paths
including Data, SMS and Voice
• Webaroo is the fastest growing and leading SMS aggregation platform in
India with over 45% of the A2P SMS volume in India being sent using its
SMS Cloud API platform
*Source: Nasscom Emerge 50
About Us

3.
More than 950 million
mobile users and the
fastest growing mobile
subscriber base in the
world
95% Smart phone
users search for local
information via phone
A user on an average
spends about 9 hours on
media out of which 44% is
represented by mobile and
rest by desktops and
tablets
The penetration of mobile
phones in India is more
than 50% higher than that
of Television
*Source: Ideatelabs, IAMAI and Impact
Why a Mobile Solution

4.
SMS Campaigns
Missed call
Campaigns Voice Campaigns
USSD
Email
Campaigns
Mobile Communities
and apps
Tools we Use

5.
Concepts

6.
Give a missed call on 98XX XXX XXX to receive
movie schedules and participate in movie trivia
• Since “& Pictures” is a new movie channel,
and needs to create brand awareness, we
suggest a movie schedule campaign.
• One needs to give a missed call on a
specific number to opt-in for getting regular
movie updates via USSD/SMS or voice
platforms
• For example, If the channel decides to have
the “Chennai Express” world T.V. premier, a
USSD/SMS or a OBD call can be sent to all
the registered numbers with the movie
schedules.
• Similarly other movie schedules or Movie
trivia contests can be sent to the viewers
for better engagement
What was
Deepika
Padukhone’s
name in the
movie?
1. Meenaxi
2. Sonakshi
3. Vinamma
1

7.
• One can vote for their favourite
contestants by giving a missed call
on a specific number.
• We can expect better engagement
as it is free of cost to the viewers.
• Once the viewer gives a missed call
he will receive an SMS, thanking
him/her for his participation.
• Also, one can rate the contestants
on the scale of 1-5, on the SMS
platform
Give a missed call on 98XX XXX XXX to vote for “abc”
From: DID- XXX
Thank you
for voting for
“abc”
From: DID- XXX
Would you like
to rate “abc”
on 1-5, 5 being
the best?
Reply

8.
• The viewers can express their opinion
on a particular news topic by giving a
missed call on a specific number.
• This would be like a poll for various
shows or segments carried out
throughout the day.
• After the missed call, they will receive
a message thanking them for their
views
• Live opinion poll numbers can be
displayed on the channel, to show the
viewers the consensus of the people.
If you agree on the law passed give a missed call on
1800 XXX XXX
From: ZEE- XXX
Thank you for
your
participation
Powered by:
XXX

9.
GupShup has always invested in a high-quality, world-class team at all levels. It is
founded by seasoned Silicon-Valley entrepreneurs, led by experienced executives
with global expertise and staffed by the best engineers available in India.
It is backed by global venture-capital and private-equity funds including Charles
River Ventures, Helion Ventures and Globespan Capital Partners.
CEO - Beerud Sheth
Founder of Elance, Merrill Lynch, MIT Media Lab, IIT Bombay
COO – Ravi Sundararajan
General Manager-Akamai, VP-Palm, McKinsey, Harvard MBA
VP Engineering – Kunal Patke
Engineering Management Positions at CMC and HCL America Inc.
Experienced Team with Strong Backing