2. A questionnaire is a sensible way forward if
factual information is needed from a
substantial number of people.

3. Questionnaires can be administered personally
, mailed to the respondents
PERSONALLY ADMINISTERED QUESTIONNAIRE
– when survey is confined to local
area, administrating questionnaires to large numbers
of individuals at the same time in less expensive and
consumes less time than interviewing , it does not also
require as much skill to administer the questionnaire
as to conduct interviews.
-MAILED QUESTIONNAIRES
-main advantage of mail questionnaire is that a wide
geographical area can be covered in the survey. They
are mailed to respondents, who can complete them at

4. at their convenience, in their homes and at their own
pace. However the return rates of mail questionnaires
are typically low. A 30% RESPONSE RATE is considered
Acceptable…disadvantage – doubts cannot be
clarified, difficult to establish representativeness of
sample.

6. Maintaining a focus
Gaining and retaining
respondent’s interest
Stress confidentially

7. • DON’T KNOW
RESPONSE
QUESTION • BLEND OF OPEN
CONTENT AND CLOSED
QUESTIONS
• SENSIBLE
STRUCTURE
QUESTION • MEANINGFUL AND
SEQUENCE SPECIFIC

8.  PRESENT QUESTIONS IN A SENSIBLE ORDER
USE A MIX OF OPEN AND CLOSED QUESTIONS
ALLOW FOR A “DON’T KNOW” RESPONSE
ALLOW SPACE FOR AN OPEN-ENDED QUESTION
DON’T REQUIRE A RESPONDENT TO DO THE
CALCULATIONS

9. Devising good questions is not easy and we all are
prone at times to make one of the common errors.

10. AMBIGUITY – having more than one mean
JARGOAN – words used by a particular group but not widely
understood
INSENSITIVITY – showing lack of concern for a respondent’s
feeling.
LEADING – encourages the answer wanted and expected

11. OPEN-ENDED QUESTION – freedom to structure a
response, researcher can hope for authentic response.
Example – asking the respondents to state five things
that are interesting and challenging about job. Another
example is asking respondents what they like about
their supervisors and work environment.
S0 basically open-ended questions are the ones that let
The respondents to answer in his or her own

12. A Closed question in contrast would ask the
respondents to make choices among a set of
alternatives given by the researcher . It helps the
respondents to make quick decisions

13. Good questionnaire design is a key to obtaining good
survey results. Questionnaires should be designed to
Appear as brief and small as possible. A questionnaire is
Relevant if no unnecessary for solving the business
problems is obtained . Accuracy means that the
information is valid and reliable . Question sequence is
very important to the success of the survey. The opening
Questions should be designed to interests respondents
And keep them involved.

14. 1 ) RESEARCH METHODS FOR BUSINESS – UMA
SEKARAN
2) BUSINESS RESEARCH METHODS – WILLIAM
G.ZIKMUND