Pitch your customer right customer-centric approach: the proposal attached is strategically targeting the customer to identify its design needs and recommended changes

1. Corporate Identity,
Website Development, & Social
Media Impact Proposal
For

3. Interactivo Gulf is one of the fastest growing digital agency in Kingdom of Bahrain, helping many
businesses with branding, corporate identity, profiling, web & mobile development, animated videos and
promotional content across the Globe. Being specialized with the corporate identity, Interactivo Gulf
would like to present a complete well-researched proposal for Jasmi’s Co As being new entrant in
Franchising business, there are many factors that Jasmi’s Corporation needs to consider in order to cater
more brands on board.
Being in food convenience business, there are few things that are essential for the success and getting extra
benefit over the competitors to have a website that have all sleek, simple and informative elements in a way
that can explain the business in a better way.
Here are the few elements that Interactivo Gulf would like to help your new business with.

4. REBRANDING
Rebranding is the way to define things in more advanced way than before. All big Groups go
through the rebranding process to cope with the advanced standards. It also helps in defining
new goals and overcoming the challenges in the current market with the help of new tools.
Here are few examples of Re-branding

5. REBRANDING
For Jasmi’s Corporation, Interactivo Gulf would like to present Re-branding services to cope
with the latest market trends and gaining more clients. The current logo for Jasmi’s
Corporation is:
Interactivo Gulf will come up with all latest font elements such as;
Jasmi’s
Corporation™
Jasmi’s
Corporation™
Jasmi’s
Corporation™
Jasmi’s
Corporation™
Jasmi’s
Corporation™
Jasmi’s
Corporation™
* All the elements are just an example to demonstrate branding process.
These suggestions are provided on the basis of our veteran brand
strategists suggestions for Jasmi’s Corp

6. REBRANDING
Interactivo Gulf knows that Re-branding might not be as simple for Jasmi’s Corporation to go with as there
might be a lot of printed material will also be needing to be re-vamped. So rebranding is completely optional.
JASMI’S CORPORATION COMPETITORS
VS
*Based on the research done by strategic team for major competitors

7. WHAT COMPETITORS ARE DOING
Competitors are focused on all the ends from developing regional based websites for the franchises to the
social media. Interactivo Gulf would like to propose Jasmi’s Corporation to do the same for all of their brands.
WHAT JASMI’S CORPORATION SHOULD DO TO BOOST SALES
*Based on the research done by strategic team for major competitors
On the basis of our analysis, following areas are needing IMMEDIATE attention for both clients and
consumers:
• Website Re-vamping (Parent Company)
• Website Development (Subsidiaries)
• Social Media Marketing (Parent & Subsidiaries)
• Digital Marketing (Both for Parent & Subsidiaries)
• Corporate Profile Development (Clients)

8. CURRENT WEBSITE PROBLEMS
Interactivo Gulf have ran in depth audit for the website of Jasmi’s Corporation. There are following
problem areas we have detected.
Social media buttons are not working
Website is not mobile compatible
Last website update was in 2011 (4 years back)

9. CURRENT WEBSITE PROBLEMS
Many Parts on the website are still not functioning at all.
Map is not working
Placing an order tab is coming soon
news is not working
All these areas are not functional

10. ON GOOGLE (OVERALL PRESENCE)
On Google, Company Links have been places well but the problem with an icon and no office details are major
problem that might be faced by the prospect clients

11. ON SOCIAL MEDIA (OVERALL PRESENCE)
Multiple pages for Jasmi’s Corporation and Le Chocolate page is in-active
Problem Areas
• Audience is not engaging with the content on the page
• Low number of reviews
• No Check-ins
• Multiple pages confusing audience
• Last post done over 1.5 months

12. ON SOCIAL MEDIA (OVERALL PRESENCE)
LE CHOCOLATE
Le Chocolate is one of its own kind place with great ambience. We being team at Interactivo Gulf
love to go out there as the place literally have a great quality food available. The problem when
comes to online world that Le Chocolate might be loosing a lot of customers being not active on
Social Media.
Remember!
Social Media is not about posting pictures. It is a Greatest source of gaining more customers by
spending a very little on marketing.
Last post was made on June 18th 2015
NO. OF CONCERNS BY AUDIENCE/PROSPECTS

15. WEBSITE
Jasmi’s Corporation needs an online platform to engage with visitors and persuade them to do business with it.
However, you won't be able to accomplish these goals if your website blends in with all the other bland business
sites your visitors are accustomed to navigating away from.
GOALS & OBJECTIVES:
ITEMS DESCRIPTION
Website Design & Architecture
Homepage
Online Reservation
Contact Form
Locations Map
Design for the website by taking care of all branding elements for jasmi’s corporation
Development & Coding for the website
Homepage with all sliders of the restaurant overall environment
Page for online reservation that can get integrated with the existing system so that patroons
can reserve their table for special events
Patroons/Customers can place delivery orders through contact menu.
Location map to help customers to reach their favorite restaurant
SEO Integration
SEO Pack integration will help in digital marketing strategy to align the links on google. Strategy
will aid:
- Overall Internet Presence
- Ensuring the custom searches to encourage patroons to try
- Bringing more audience to the website and fan page on Facebook
- Analytics, Google + Aligning links + Back linking + White Hat SEO
Estimated Website Price BD 700

16. WEBSITE SPECIFICS
Interactivo Gulf will keep all the necessary web presence elements strictly in view and produce following things for Jasmi’s
Corporation website:
 Domain maintenance
 Hosting maintenance
 Cloud backup for the website
 Appropriate theme creation
 Adjustability of all sizes of devices including mobiles and iPad.
 Scheduling regular website overall maintenance
 Categorizing Audience
Platform Supported Version Tools & Technologies
WordPress Desktop, Mobile, Tablet PHP, CSS, JS
Development Methodology
Project Management Process Agile
Project Management Portal Provided by Interactivo Gulf
Sprint Length 2 week
PLATFORM VERSIONS SUPPORT
DEVELOPMENT METHODOLOGY

17. QUALITY ASSURANCE
WEBSITE
Quality Assurance Procedure Executed on
Interface Testing Each Sprint
Usability Testing Each Sprint
Functional Testing Each Sprint
Performance Testing Each Sprint
Security Testing Each Sprint
Code Reviews Daily
Regression Testing Application Completion
AD-ON FREE SERVICES
• 1 Year Website Support & Maintenance
• Google Optimized Platform
• Email Accounts on domain name
• Domain hosting 1 Year free subscription

18. SOCIAL MEDIA MANAGEMENT
Interactivo Gulf will help with being an active company on social media so that your audience will
be able to communicate and help you understanding the needs. Keep your audience updated
with latest corporate happenings, events, achievements, awards and many more. Social media is
also the best tool to evaluate the trends within any business and help in adapting those trends in
fast pace.
SUGGESTED SOCIAL MEDIA PLATFORMS
FOR
JASMI’S CORPORATION

19. BD 250 BD 300 BD 350
* Custom packages are also available according to the need

20. SEO PACKAGE SILVER GOLD PLATINUM
BD
150/Month
BD
200/Month
BD
250/Month
Web Analysis
No Of Keywords 10 20 40
Pre SEO Check ✓ ✓ ✓
HTML Corrections ✓ ✓ ✓
Crawler Compliance Implementation ✓ ✓ ✓
Google XML Sitemaps ✓ ✓ ✓
Google Panda Check ✓ ✓ ✓
Google Analytics Analysis ✓ ✓ ✓
On Page Optimization
Optimizing All Meta Tags If Required ✓ ✓ ✓
Robot Txt Optimization ✓ ✓ ✓
Optimizing Site Directory Structure And Navigation ✓ ✓ ✓
Image Optimizations 10 20 As per
Requirement
Anchor Tag Optimization 15 30 As per
Requirement
H1/ H2 Tag Optimization ✓ ✓ ✓
Existing Content Optimization ✓ ✓ ✓
Creation Of New Optimized Pages (If Required) ✗ 10 15
DIGITAL MARKETING
* Custom packages are also available according to the need

21. URL Mapping ✓ ✓ ✓
URL Rewriting ✗ ✓ ✓
Xml Sitemap Optimization ✓ ✓ ✓
Google Analytics Webmaster Set Up ✓ ✓ ✓
Content Syndication And
Optimizations
Keyword Oriented Blog Creations 2 4 8
Keyword Oriented Article Creations 4 6 10
Press Release Writing 1 3 5
Website Content Publications ✗ 10 15
Home Page Content Publications ✓ ✓ ✓
RSS News Feeds Submission ✗ ✗ 50
Technical Audit Report
Keywords Analysis Report ✓ ✓ ✓
Competitive Analysis Reports ✓ ✓ ✓
Cross Browser Compatibility ✓ ✓ ✓
Website Load Time ✓ ✓ ✓
Checking The Page Size ✓ ✓ ✓
Check The Broken Links ✓ ✓ ✓
Duplicate Content Checking ✓ ✓ ✓
RSS Feeds ✗ ✗ ✓
W3c Validations ✗ ✗ ✓
SEO PACKAGE SILVER GOLD PLATINUM
DIGITAL MARKETING
* Custom packages are also available according to the need