This document discusses developing an online presence through social media. It provides statistics on social media usage, defines key terms like blogs, microblogging and online presence. Different social media outlets like blogs, Twitter and social networking sites are explained. The importance of an online presence for businesses and professionals is discussed. Strategies are presented for implementing social media effectively and standing out online through experimenting and having fun. Attendees are given homework to join a social media outlet and interact with the presenter.

1. Developing your online presence HAMPTON ROADS PROFESSIONALS ASSOCIATION HRPA Presented By: Damien Steiner Smith GUERRILLA SOCIAL MEDIA

3. Explain Social Media

4. Describe Online Presence

5. Describe and Explain the Following

6. Blogging

7. Social Networking Profiles

8. Micro-blogging

9. Discuss Social Media Strategies for Business

10. How to Find Your Online Niche

13. Indirect Advertising

14. Untargeted Marketing

16. Busy professionals and the new generation are moving so quickly that they no longer have time to pick up a paper and read it.

17. Most major print media outlets including the Virginian Pilot are struggling to keep their doors open. Print Media

20. The Incoming Generation Doesn’t Connect via Print

21. Interesting Statistics

22. Who’s Online?

24. Facebook has more than 200 million active users (25-30M new users per/mo)

25. 25% use Facebook Mobile

26. Average user has 120 friends on the site

28. This includes the Where, When, Why and How you Occupy that space. The What is the Web itself.

30. Your expression of your expertise in the products and/or services you provide. Monolog.

31. Social Networking Profile

34. Wordpress

35. Blogger

36. Twitter

37. Social Networking Sites

38. Facebook

39. Linkedin

40. Video

41. YouTube

44. Sales people take a new level of ownership in the sales process.

45. This fosters a new level of loyalty to the product. Social Media For Sales Professionals

46. Twitter Near Critical Mass?

47. Get in Where You Fit in! You Are Here

49. If People like you why change what’s already working?

50. Experiment

51. Techniques are infinite. Play with different things and see what works for you

52. Have fun.

53. If you don’t like what you’re doing it will show.

55. Results?

56. Results?

58. A Blog, A Social Networking Site or A Microblog

59. Add me as a friend and make at least one interaction