Tips on how to write a press release for media coverage and promotion in the local newspaper.

1. 5 Tips for Writing Press Releases

2. Make your press release concise and no longer
than a single side of A4. If a journalist wants
extra detail they’ll contact you!
Use short sentences and paragraphs.
Tip #1

3. Editors edit from the bottom up, so put all the
important information in the first couple of
paragraphs – who, what, where, when, why and
how.
Tip #2

4. Check that names are spelled correctly
(surprisingly easy to get wrong!) and you’ve got
the right job titles for anyone you mention.
Tip #3

5. Tip #4
Reporters like a story with humour, a twist or
something unusual. A triumph over adversity is
also popular. Local angle/community
improvement will be of interest.

6. Tip #5
Finish your press release with “ENDS”
at the bottom, to make it as clear as
possible that you’re done. This is
what the journalist will expect to see.

7. For more tips, writing advice
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