We Guardian April' 2015

1The Chemists India Trusts
TM
April 2015

TM
Index
April OffersOffer of the Month
Senior citizen programLoyalty Program
1.Jet Airways Rewards 2. ICICI 10% discount
3.American Express 10 time reward Point
4. Freecharge.in. 5. TMC(Texas Medical Concierge)
Special Alliance
Product GuidePrivate Label

TM
- Mega Offer
- Bundle/Discount Offers
- Other Offers
Offers of the month.

TM
Mega Offer – GNC Promotion
GNC Promotion Construct
FLAT 20% DISCOUNT ON ALL GNC PRODUCTS ACROSS THE MONTH.
FLAT 25% DISCOUNT ON DIET & WEIGHT MANAGEMENT PRODUCTS.
Promotion Applicable for GNC Gold Card Members only
Validity – 1st – 30th April ’15
50% discount on GNC Gold card membership fee & Renewal Fee
GNC GOLD CARD ANNUAL FEE – Rs 500
GNC GOLD CARD RENEWAL FEE – Rs 250
Validity 1st – 30th April ’15
Members Get More
(1st– 30th April’15)

TM
Mega Offer – GNC Promotion –Collaterals for Store
Shelf Takers
HOT PICK
To be placed below
focused products
Posters & Danglers:
Diet & Weight Management Products
To be placed in Glass Window and Store Ceiling.

TM
Buy 2 Get Hand
Sanitizer Free
Guardian Xtracare Neem
Face Wash 100ml
Attractive Offers- Guardian Pvt. Label
Offer Price
Rs. 180/-
Guardian Xtravital Bone
Health Tab 1x60
Offer Price
Rs. 189/-
Guardian Honey and
Lemon 400gm
Offer Price
Rs. 59/-
Guardian Xtracare
Shampoo with Aloe Vera
And Conditioner 200ml
Buy Any 3
Get 1 Free
Guardian Xtracare
Soaps125 gm
Offer Price
Rs. 169/-
Guardian Honey
400gm

TM
Attractive Offers- Guardian Pvt. Label
Buy 2 @
Rs. 110/-
Guardian Xtracare Cold
Cream 100gm
Offer Price
Rs. 75/-
Guardian Xtracare
Handwash With lemon
500ml
Offer Price
Rs. 139/-
Guardian Xtracare Body
Wash Green Apple 500ml
Offer Price
Rs.59/-
Guardian Xtracare
CottonBuds (200
Sticks/400Swabs) 1x200

TM
Other Offers- Guardian Pvt Label
1. The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF
2. The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF
3. Guardian Xtramuscle 100% Whey Protein (Chocolate & Vanilla) 2lb
MRP Rs.2499/-, Offer Price Rs.2249/- ,Save Rs.250/-
4. Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 lb,
5. Guardian Xtramuscle Weight Gainer 1800 Chocolate 2 lb,
6. Guardian Xtramuscle 100% Whey Protein (Chocolate) 1lb
7. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 30% Off

TM
Attractive Offers- FMHG
10% DISCOUNT
Omron Automatic B. P. Monitor ( HEM-7117) 1s
Omron Automatic B. P. Monitor ( HEM-7121) 1s
Amron Backrest Right Posture Executive
Therma Kool Reusable Hot/Cold Gel Pack 6x10 & 8.5x10.5 1s
Therma Kool Reusable Hot/Cold Gel Pack (8.5 x 10.5) 1s

TM
GNC Offers
1. GNC L-Carnitine 500mg Softgel 1x60
MRP - Rs 2649/- , OFFER PRICE – Rs 1854/-, 30% OFF
2. GNC Mens Arginmax Tab 1x90
MRP - Rs 3149/- , OFFER PRICE – Rs 2204/- , 30% OFF
3. GNC American Ginseng Cap 500mg 1x90
MRP - Rs 2199/-, OFFER PRICE – Rs 1649/- , 25% OFF
4. GNC Energy Formula Cap 1x100
5. GNC Triflex Tab 1x120
6. GNC Ultra Mega Gold Tab 1x90
7. GNC Alpha Lipoic Acid 200 mg Softgel Cap 1x60

TM
FMCG Offers
1. Upto Rs. 50/- OFF on Mamy Poko Pants.
2. Flat Rs. 26/- OFF on VLCC Sun Block Lotions.
3. Flat Rs. 26/- OFF Nivea Deodrant All Range Men & Women.
4. Upto Rs. 25/- OFF on Sofy Pads Various range
5. Free Nivea Talc Musk 100gm with Nivea Talc Musk 400gm.
6. Free Doy care aloe vera soap with Doycare Aloe vera Revitalizing Face Wash
50/100 ml

TM
Product Catalogue – Offers of April’15
Laminated copy of the XtraValu Catalogue will be send to each store,
Keep it at the POS Counter & Inform customers about offers

TM
Focus Category of the Month
Diet & Weight Management
Guardian Care Zone & POS Display
1. GNC Lean Shake.
2. GNC Thermoburst.
3. GNC Burn Cap.
4. GNC Garcinia Cambogia.
5. GNC Acaiberry Diet.
6. GNC Green Tea Extract.
7. GNC Censor Cap.

TM
- Senior Citizen New Enrolment Process
- Offers for Sr.Citizen, Free Reminder Service, Process
Loyalty Program.

TM
Senior Citizen Card-New Enrolment Process
We have introduced New Enrolment Process for Senior Citizen Card Members.
Now, Senior Citizens (60 years & above) can get their membership card
on the spot & the applicable Discount from 1st Purchase itself.
Valid Documentation:
1) D/L, Pan Card, Passport, Aadhar Card, Voter ID or any Govt. provided ID
proof
2) Latest prescription not older than 3 months (Optional)

TM
Senior Citizen Card-New Enrolment Process
HOW TO ENROL?
Senior Citizen (60years & above) Walk-ins to your store & purchase anything, he is
eligible to be enrolled in Guardian Senior card program.
The customer needs to fill up the Senior Citizen enrolment form (with all the details
marked with asterisk) duly signed accepting the Terms & conditions of the program &
provide a copy of valid age proof along with latest doctor’s prescription.
He will be provided with the pre-activated Senior Citizen card for FREE with Lifetime
Validity & he/she can get the applicable discount (10.1% Discount on Chronic
Medicines except DPCO & Guardian Brands) with the first purchase itself.
The store will send the documents within 7 working days to HO either hard copy or
soft copy. The backend team will check the documentation, approve the eligible cards
& will deactivate the cards, in case, if the documentation is not received within
the agreed TAT or it doesn't meet the eligibility criteria.
The store needs to update L-info on regular basis so that the issued cards gets
reflected across all stores.

TM
Sr. Citizen - Free Reminder Service (FRS)

TM
FRS & Sr. Citizen Program Collaterals
10.1% discount on Prescription Medicines
(Non-DPCO).
We will communicate the Offer to our
Senior Citizen members through:
• Ad in Guardian Health Chronicle
• Email & SMS Blast

TM
FRS Process - System Implementation

TM
- Jet Privilege Earn JP Miles while shopping with Guardian
- ICICI Card members get 10% discount.
- FreeCharge.in
- TMC (Texas Medical Concierge)
- American Express 10 Time Reward Points
Special Alliances

TM
Special Alliance : Jet Airways
Jet privilege customers would earn JP Miles when
they shop at Guardian Pharmacy.
Kindly note:
• Customer can either earn JP Miles or XtraValu
points. Two cards cant be clubbed.
• Not valid on products on discount or offer

TM
Special Alliance: ICICI
We have a Tie Up with
ICICI
Their credit / debit card members would get a “10% discount on GNC,
& Guardian Brands”
External Card Types in Masters named as “ICICI” have been created (as
shown in next slide).
The discount has to be given manually by selecting the categories.
Kindly note system will not take the discount by default.

TM
Special Alliance – Freecharge.in & TMC
10% Off coupon on Purchase of Rs 500 from
Guardian Pharmacy to all online mobile recharge
customers of Freecharge.in
Line discount
15% Off on GNC Products for TMC card holders

TM
American Express Card 10 time reward Points
All American Express Cardholder will earn 10 Times
Reward pints while shopping at Guardian Pharmacy
& Paying by American Express Card.
System will automatically calculate the reward point
& nothing need to be done at the time of Billing.

TM
System Implementation

TM
- Product GuidePrivate Label

TM
Guardian Product Range – Vitality
Xtravital Eye Health MRP – Rs 299
Product Highlights
•Prevents Macular Degeneration
•Essential Nutrients for Normal Vision
New Pack Xtravital Men / Women Health
MRP – Rs 225 Each
Product Highlights
•Reduces Stress
•Boosts Immune System
•Provides Essential Vitamins & Minerals

TM
Guardian Product Range – Personal Hygiene
Ear Buds Pack of 200 - MRP - 65
Product Highlights
•100% cotton.
Ear Buds Pack of 100 - MRP - 40
Product Highlights
•100% cotton.

TM
Guardian New Product Launch - Ayurveda
Product Highlights
•Anti Bacterial
•Reduces cholesterol
XtraVeda Neem
MRP Rs 90
XtraVeda Tulsi
MRP Rs 90
XtraVeda Garlic
MRP Rs 90
Product Highlights
•Natural Blood Purifier
Product Highlights
•Build Immunity
•Prevent Cough &
Cold

TM
SWITCH
Trying to quit smoking but the craving gets you back. Try
Guardian Switch Electronic Cigarette, which is nicotine free
and gives you the tactile delight of smoking.
Product Highlights
•Contains patented Pro-Lung formula
•Has super antioxidant like epigallocatechin gallae (EGCG) a
major active compound in green tea and peppermint oil
•Neutralises build up of free radicals and toxins in the lungs,
accumulated through years of smoking
Guardian New Product Launch - Quit Smoking
MRP - 375

TM
Guardian New Product Launch – Health
Xtraveda Honey MRP – Rs 190
100% Natural
Farm Honey
Xtraveda Honey & Lemon MRP – Rs 210
100% Natural
Farm Honey

TM
Guardian Product Range - Vitality
Xtraveda Shilajeet MRP – Rs 199
•Powerful antioxidant that restores strength, energy and vitality in men
and women
•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda
•Regular use diminishes weakness, rejuvenates cells and helps gain
youthful vigour
•Recommended as a general tonic for a wide range of health conditions
like asthma, rheumatoid arthritis, piles, diabetes and urinary infections
Xtraveda Safed Musli Tone MRP – Rs 799
•Contains 25 vitamins, minerals and antioxidants which nourish health
and enhance immunity in men and women
•Works as an effective anti-ageing treatment and restores youthful
vigour
•Improves strength and stamina and enhances well being

TM
Xtravital Joint Health MRP – Rs 770
•Repairs and rebuilds cartilage
•Maintains integrity of joints
•Promotes joint mobility and flexibility
Guardian Product Range - Bones & Joints

TM
Thank You

We Guardian April' 2015

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