This document discusses Oracle's cloud strategy, which provides customers with complete choice in how they adopt cloud computing. Oracle offers private, public, and hybrid cloud solutions, as well as software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS). Oracle aims to give customers flexibility in their cloud adoption through consolidation, virtualization, clustering, and other technologies. The document outlines Oracle's various cloud offerings and how Oracle Consulting can help customers develop strategies for moving to the cloud.

1. Oracle Cloud Strategy
Costin Jiurjiu
Oracle Technology Presales
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reserved.

2. What is Cloud Anyway?
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reserved.

3. National Institute of Standards Definition of Cloud
Computing
Cloud computing is a model for enabling convenient, on-demand
network access to a shared pool of configurable computing resources
(e.g., networks, servers, storage, applications, and services) that can
be rapidly provisioned and released with minimal management effort
or service provider interaction.
This cloud model promotes availability and is composed of:
5 Essential Characteristics 3 Service Models 4 Deployment Models
• On-demand self-service • SaaS • Public Cloud
• Resource pooling • PaaS • Private Cloud
• Rapid elasticity • IaaS • Community Cloud
• Measured service • Hybrid Cloud
3 • Broad network access
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reserved. Source: NIST Definition of Cloud Computing v15

4. Oracle Cloud Solutions
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5. Customers Have a Choice of Clouds
Private, Public or Hybrid
Exclusive Shared by multiple organizations
Private Cloud Hybrid Cloud Public Cloud
• CapEx & OpEx • Cloudbursting – overdraft • OpEx
• Lower total costs for peak loads • Fast & inexpensive to start
• Control & visibility • Dev/Test & production • Outsourced services
• Multiple apps sharing • B2B integration • Multiple tenants sharing
resources resources
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6. Customers Have a Choice of Clouds
IaaS, PaaS or SaaS
Different Users
IT Professional Developer Business End User
Consumer
Customizations Customizations Customizations
Consumer
Application Application
Service Provider
Platform
SaaS Cloud
PaaS Cloud
Provider
Service
IaaS Cloud
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7. Customers Have a Choice of Clouds
Own & Operate, Use Managed Services, Subscribe
Private Cloud Managed Cloud Services Public Cloud
Build Managed Subscribe
Customer owns, hosts Customer owns. Customer subscribes.
and manages. Service provider manages. Service provider hosts
Either may host. and manages.
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9. Private Cloud Adoption Is Increasing
2010 2011
Yes, in Yes, in
production at production at
Don’t scale; 11,3% Don’t scale; 17,7%
know/ know/
Yes, in limited unsure,
unsure, use; 12,8%
8.7% 9.5%
Yes, in limited
Yes, in pilot use; 12,2%
No; 35,4%
stage; 4,5%
No; 47,4%
Under Preliminary
consideration planning; Under Yes, in pilot
; 10,5% 4,9% consideration stage; 7,1%
Preliminary
; 10,6%
planning;
7,5%
37% have private clouds in 2011 (+28% from 2010)
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011
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10. PaaS Outpacing IaaS
0% 10% 20% 30% 40% 50%
Application server
platform as a service
Platform as a Service Database
(PaaS) platform as a service
Identity as a service Private
Public
Storage as a service
Infrastructure as a Service Compute as a service
(IaaS)
Software Dev/Test
as a service
Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011
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12. Oracle Cloud Computing Strategy
Private SaaS
Flexible
Public PaaS
Adoption
Hybrid IaaS
Complete Choice
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13. Oracle Cloud Offerings
Complete Choice
Private Cloud Public Cloud
SaaS SaaS
PaaS PaaS
IaaS Hybrid Cloud IaaS
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14. Oracle Cloud Applications
Fusion Applications
Procurement
SaaS Project Portfolio
Financials
PaaS Management
Sales & Marketing
IaaS Human Capital Supply Chain
Management Management
Governance, Risk &
Compliance
• 100% open standards-based business applications
• Built on shared, elastically scalable platform
• Choice of deployment: on-premise, private, public, hybrid
• Easy integration and extension
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15. Oracle Platform as a Service
SOA Suite & Data Integration Identity & WebCenter User
BPM Suite & GoldenGate Access Mgmt Engagement
SaaS
Cloud Application Foundation, WebLogic Server, Enterprise
Manager
PaaS Exalogic Elastic Cloud
IaaS Oracle Database, MySQL,
Exadata Database Machine
• Best of breed, enterprise-grade components:
• #1 Application Server • #1 Database • #1 Identity Management
• Shared and elastically scalable
• Comprehensive platform services:
• SOA/BPM • Data Integration • Identity Management • User Engagement
• Standards-based
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16. Oracle Infrastructure as a Service
Oracle Solaris Oracle Linux
Oracle VM for SPARC (LDom) Oracle VM for x86
Solaris Zones
SaaS Enterprise
Sun Servers, SuperCluster Manager
PaaS
Sun Storage
IaaS
Sun Network Fabric
• Best Unix and Linux OS
• Broad range of server virtualization and clustering options
• SPARC & x86 servers
• Flash, disk, tape storage
• Networking fabric
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17. Flexible Adoption – Roadmap to Cloud
Traditional Silos Consolidated Private Cloud Public Cloud Hybrid Cloud
• Physical • Virtual • Self-service • Specialized • Federation across
• Dedicated • Shared platform • Auto-scaling • Shared public & private
• Static & shared • Metering & • Standardized clouds
• Heterogeneous infrastructure chargeback • Interoperability
• Dynamic • Capacity planning • Cloudbursting
• Standardized
platform &
infrastructure
Start with consolidation • Extend to private cloud • Use public cloud where appropriate
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19. Consolidation at PaaS and IaaS Layers
Consolidate onto standard, shared
and elastically scalable PaaS App App App
• Standardized PaaS for all applications
reduces heterogeneity, cost and complexity
PaaS • Accelerated new application development
App App App
• Cost savings from less hardware, power and
data center space
vs.
App App App • Software stack heterogeneity, cost and
complexity persists
• No administration (O&M) cost savings
Consolidate onto shared IaaS • Cost savings from less hardware, power and
without standardization IaaS data center space
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20. Server Virtualization and Clustering Deliver
Resource Pooling and Elastic Scalability
Server Virtualization Clustering
Make one physical resource look like many Make many physical resources look like one
Both server virtualization and clustering are key technologies for cloud
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21. Server Virtualization Options
Centralized Virtualization Lifecycle Management
Dynamic Oracle VM Oracle VM Zones
Domains for SPARC for x86
HYPERVISOR HYPERVISOR
M-Series T-Series All x86 All SPARC & x86
Broad choice of server virtualization technologies
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22. Clustering Options Throughout Stack
• Oracle Cloud Application Foundation
• Oracle WebLogic Server
• Oracle Coherence In-Memory Data Grid
• Oracle Exalogic Elastic Cloud
• Oracle Database Real Application Clusters
• Oracle In-Memory Database Cache (TimesTen)
• Oracle Exadata Database Machine
• Oracle Clusterware
• Oracle Solaris Cluster
• Oracle SPARC SuperCluster
• Sun Servers
• Sun Storage
Broad choice of clustering technologies
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23. Exadata, Exalogic, SPARC SuperCluster
Extreme Performance, Engineered Systems
• Unmatched performance, simplified deployment, lower total cost
• Building blocks for consolidation and cloud computing
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25. Oracle Enterprise Manager 12c
Total Cloud Control
Complete Lifecycle Integrated Cloud Business-Driven Application
Management Stack Management Management
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26. Complete Cloud Lifecycle Management
4. Meter, Charge, Optimize 1. Plan & Setup the Cloud
• Metering resource utilization • Capacity & consolidation planning
• Chargeback/Showback • Asset discovery
• Optimize performance, • Bare-metal provisioning
capacity, QoS • Policy setup
3. Manage & Monitor
the Cloud 2. Build, Test & Deploy Apps
• Auto-scaling
• Full stack management
on the Cloud
• Packaging apps as assemblies
• End-user, business-
• Testing applications
level, app monitoring
• Self-service provisioning
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27. Complete Cloud Stack Management
• Single, vertically integrated
console for the entire stack
• Deep manageability
built into each tier
• Complete management of
Exadata, Exalogic, Exalytics,
T4 SuperCluster
• Proactive support through My
Oracle Support Integration
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28. Case
Study
Oracle: Self-Service Private IaaS for Dev/Test
Scope/Scale:
• 2600+ physical servers with
over 10,000+ VMs
• 4,000+ developers submitting
45,000+ jobs
Results:
• Develop wait time reduced
from weeks to <1 hour
• People required reduced from
12 to1
• Server utilization – 80+%
overall, 90+% peak
• 75% less power and space
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30. Oracle Provides the Choice of Deployment
Options
Private Cloud Oracle Cloud Services Oracle Public Cloud
Build Managed Subscribe
Build and manage your Oracle builds and Consume Oracle as
own cloud using Oracle manages a private subscription-based
cloud products cloud for you services
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31. Oracle Managed Cloud Services
Oracle Software and Hardware In an Enterprise-Grade Cloud
MORE VALUE
Oracle Software & Hardware Optimized
Together For Performance & Efficiency
MORE CHOICE
Any Oracle Applications or Technologies
Managed By Oracle In a Private Cloud
Customers
MORE CONFIDENCE
Your Oracle Systems and Data Secured
and Protected by Oracle At Every Layer
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32. Results – Differentiated Business Value
Unlock the Full Value of Your Oracle Investment
Accelerated Implementations Reduced Upgrade Risk and Downtime
Reduced and Predictable IT Costs Far Fewer Average Service Requests
Improved Processes and Controls Faster Time to Resolution
Proactive Patches and Updates World-Class Security and Compliance
MORE VALUE. MORE CHOICE. MORE CONFIDENCE.
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2011,

34. Oracle Public Cloud
Applications and Platform: Based on Industry Standards
Fusion Fusion Fusion Oracle Social
HCM Talent Mgmt. CRM Network
Database Java
Service Service
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35. Oracle Public Cloud
Differentiators
Most comprehensive, integrated cloud for business-
critical applications
Delivering the most innovative and advanced
applications, database and middleware as a service
Portability between cloud and on-premise deployment
Based on open standards (Java, SQL)
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37. Cloud Integration
Integrating Across Cloud Boundaries
Internal Data Center Public Cloud
or Private Cloud
Oracle BPM Suite
ERP PLM SCM HCM CRM
Oracle SOA Suite
Oracle Data Integrator
Oracle GoldenGate
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38. Cloud Security
Securing the Cloud Inside Out
Applications
Governance, Risk and Compliance Fraud Prevention
• End-to-End Protection Platform as a Service
- From Applications to Disk
Identity and Access Management
Multi-factor Authorization and Privileged User Management
• Complete Choice
Data Encryption and Masking Activity Monitoring
- Open, Standards-based
Infrastructure as a Service
• Best of Breed Strong Authentication Role-based Access Control Auditing
- Integrated and Integratable Server Hard Partitions Secure Virtualization
Hardware Cryptographic Acceleration
Network, Disk and Tape Encryption
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40. Oracle Cloud Computing Strategy
Private SaaS
Flexible
Public PaaS
Adoption
Hybrid IaaS
Complete Choice
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41. Oracle Consulting Cloud Services
Optimize
Automate
Consolidate
Achieve new
Standardize operational
Increase models &
Roadmap
automation and greatest
Reduce the reduce manual efficiency
footprint of tasks for
Define a single
deployed managing IT
solution for a
Define strategy applications
given problem
and roadmap
for Cloud
Oracle Consulting helps you plan your path to cloud computing
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42. Oracle Cloud Computing: Complete Choice
Recommendations
1. Develop a cloud strategy and roadmap that’s right for you
2. For private clouds, start with consolidation
3. Extend to self-service private cloud
4. Use public cloud if requirements are met
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43. Oracle Cloud Offerings – Complete Choice
Private Cloud Products Private & Public Cloud Services
Applications Oracle Cloud Services Oracle Public Cloud
Oracle Applications Fusion HCM Fusion CRM Oracle
Oracle Applications Cloud Cloud Social
On Demand Service Service Network
Cloud Control
Platform as a Service
Oracle Enterprise Manager
SOA Suite & Data Integration Identity & WebCenter User
Cloud Management
BPM Suite & GoldenGate Access Mgmt Engagement Middleware On Demand
Cloud Application Foundation: WebLogic Server, Exalogic On Demand
Oracle Java Cloud Service
Coherence, JRockit, Exalogic Elastic Cloud
Oracle Database, MySQL, Database On Demand
Oracle Database Cloud Service
Exadata Database Machine Exadata On Demand
Infrastructure as a Service
Oracle Solaris Oracle Linux
Ops Center
Oracle VM for SPARC (LDom) Oracle VM for x86
Solaris Zones
Servers, SuperCluster
Storage
Network Fabric
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44. oracle.com/cloud
www.facebook.com/OracleCloudComputing
@OracleCloudZone Hashtag: #oraclecloud
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45. THE PRECEDING IS INTENDED TO OUTLINE OUR GENERAL
PRODUCT DIRECTION. IT IS INTENDED FOR INFORMATION
PURPOSES ONLY, AND MAY NOT BE INCORPORATED INTO ANY
CONTRACT. IT IS NOT A COMMITMENT TO DELIVER ANY
MATERIAL, CODE, OR FUNCTIONALITY, AND SHOULD NOT BE
RELIED UPON IN MAKING PURCHASING DECISION. THE
DEVELOPMENT, RELEASE, AND TIMING OF ANY FEATURES OR
FUNCTIONALITY DESCRIBED FOR ORACLE'S PRODUCTS
REMAINS AT THE SOLE DISCRETION OF ORACLE.
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