Every field and profession has their fair share of jargon, but it seems that digital marketing has more acronyms and abbreviations than it knows what to do with. If you're just entering the field, here is a quick refresher on WTF all these acronyms mean.

1. !
Do All These Acronyms Mean?
Every field and profession has their fair share of jargon, but it
seems that digital marketing has more acronyms and
abbreviations than it knows what to do with. If you're just
entering the field, here is a quick refresher on WTF all these
acronyms mean.
AOV
1
B2B
2
Average Order Value
Business-to-Business
The average value of an order on a website.
Commerce and/or marketing done between
businesses.
B2C
3
BTS
4
Back to School
Business-to-Consumer
Commerce and/or marketing done
between businesses and consumers
CPA
5
The busy season that coincides with the
end of summer when kids return to school.
CPC
6
Cost per Acquisition
Cost per Click
How much it costs to acquire a new
customer. Calculated by taking the total
cost of a marketing effort and dividing by
the number of acquisitions.
How much you are paying for each click in a
pay-per-click (see PPC) marketing account.
CPM CRM
7
8
Cost per Thousand
Customer Relationship Management
How much it costs for an ad to reach a
thousand people. (The "M" in CPM stands
for "mille," which is Latin for one thousand).
A model (typically a system or database) for
managing a company's interactions with
current and future customers.
CTA
9
CTR
10
Call to Action
A combination of graphics and/or text
meant to grab a customer's attention and
entice them to act in a certain way (e.g.
"Shop Now").
CTA 50% OFF
CLICK NOW!
11
ETA
x/y
Click Through Rate
A way of measuring the success of an
online advertising campaign.Calculated by
dividing the total number of clicks on an ad
by the number of impressions it received.
12
KPI
Estimated Time of Arrival
Key Performance Indicator
When a product is expected to arrive.
A metric (or combination of metrics) that
serves as a primary indicator of a marketing
efforts overall success.
PPC
13
14
ROAS
Pay Per Click
Return on Ad Spend
A form of online advertising where the
advertiser pays only when users click on
their ads.
How much revenue is generated for each
dollar spent on an ad.
ROI
15
16
SaaS
Return on Investment
Software as a Service
How much money a given investment has
earned.
e.g.
A software model where users access a
program or service through the cloud.
evernote
dropbox
SEM
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SEO
Search Engine Marketing
Search Engine Optimization
The promotion of websites by increasing
their visibility in search engine results pages
through paid advertising.
The process of affecting the visibility of a
website in a search engine's organic results.
19
SKU
20
UVP
Stock Keeping Unit
Unique Value Proposition
A unique identifier that refers to a distinct
product or service.
A statement of the value that your product
or service provides a customer, i.e. what
sets you apart from your competition.
21
YOY
Year over Year
A way of comparing metrics for a one year
period by examining them in relation to an
identical period from the previous year.
22
YTD
Year to Date
A way of analyzing a metric by looking at its
performance from the beginning of the year
up to the current time.