1. Gretchen Khoury
10663 Sandpiper Ln. Tel. (214) 394-1680  Dallas, Tx 75230
Summary:
Diligent, highly motivated, dynamic and results driven professional with an extensive background of thorough analytics, market
research and technical knowledge as well as 10+ years in Customer Relations, Business analysis/growth and Sales
Development. I possess strong communication skills, a pro-active work ethic and solid ambition. I am looking to pursue a
career as a Strategic Principal within an organization that focuses on solid Communication Engagement, internally and
externally, creative targeted Marketing, collaborative Project Management and the integrity of data intelligence for vital
insight, in order to address customer/client account needs and achieve continual ongoing success for all. I believe my sharp
business acumen, critical thinking strengths, enthusiasm and tenacity will add much value to an organization in this key
Leadership and service dimension.
Ten or more years of Experience in the Following Areas:
 Customer Relationship Management & Rapport
 Multiple CRM systems
 Develop & Implement Strategic Program Planning & Solutions
 Marketing Channels, Vendors, Partnership and Strategy
 Consumer Insight; Connectivity, Loyalty/Rewards &
Campaign Programs, Team Goal Attainment; Customer
Acquisition, Conversion& Retention
 Program Design (Instructional) & constant analysis of
best absorption of information
 Continual focus on initiatives for the customer experience,
leading to wins for all
 Strength in Leadership, Education and Facilitation.
 Audience guiding approach: drivers and presentation
 Customer/Client SWOT analysis
 Monitor & measurement of Key Metrics and KPIs/Activity
performance
 Emerging platforms & capacities for Sales and Marketing success:
(Digital,Subscription-based,Direct,Mobile,Web,Email)
 User Experience (UX) Optimization for business goals and objectives
 Strong demonstrated leadership and result obtainment. trainings,
continued promotion
 Resourceful Self-starter, incredibly driven, will achieve and charismatic!
 Mentoring/Coaching; Guidance & Development Path
 Coordinate and manage resources
 Go-to-market Planning & Launch Execution, (Complete
New Market Launch as well.)
 HR knowledge, talent and sourcing- retention of team.
 STRATEGY, all fronts.
 Brand awareness, marketing, development and loyalty
across multiple LOBs; Full P&L ownership
 Vendor space experience
 Financial Management ownership: Large budgets & Varied, Solid
reporting (/ad-hoc), FP&A, Business & Financial Modeling, creative
approaches to viewing data and drawing interpretation.
 Marcomm and Corporate Marketing Communication engagement
execution.
 PR/ Stakeholder, Internal & External all-levels Connectivity,
Substantial Collaborative Relationships (immediate rapport)
 Detail-oriented, time-management skills, Prioritization
and planning, Strong Leadership, negotiation and conflict
resolution trained.
 Research, Benchmark, competitive analysis, Market trending and
recommend approach or direction from this insight.
 Client Relationship Enhancement and Maintenance. VALUE.
 Cross-collaboration /Departmental teamwork
 Sales, Sales Support and Operations, Training,
Marketing, Management & Regional direction. Project
Management & Regional Point of Contact/Leader.
 Clear Communications: Interpersonal, Consultative, Written, Oral
and Collaborative, Externally & Internally, Webinar!
 Best Practices, Techniques &Keys to Successful Revenue Inc.
 Strategy and alignment/Success based on Mutual benefit
 Create, execute and manage Product information, promotions
& marketing activity and EXECUTE.
 Creative insight; Strong, compelling data analysis
 Created, Maintained & Managed both inbound &
outbound Email campaigns. Automation: Mailchimp,
Marketo&Anti-spam law (CASL, CAN-SPAM)
 Consumer behavior analytics
 Program, Web, Software & Database systems relational knowledge,
proficiencies and support. (Including MS Suite and Adobe)
 Desire to obtain increased overall and technical IT/ IS knowledge in my
driven, continual learning acumen.
 Highly motivated and detail-oriented multi-tasker. Both Team
Player and Individually solid and successful.
 ITIL and ITSM best practices: strategy, service, processes improve
 Project/Program Management: coordination, milestone,
timeline (Agile, Scrum & Waterfall)
 Awareness: See opportunities to streamline/possible
revenue increase, cost savings
 Inform & engage Business Partners/Audience, B2B, B2C, customer-
facing/varied environments
 Demand Generation, Contact Discovery and Business Intelligence
 Unique Value and attention, constantly in tune with need
 Enterprise, Mobility Technologies(User Engagement & Designs,) Cloud, IaaS, PaaS and SaaS, Modeling, Mobile Wallet, Site Creation,
Social Media, SEO (Page Ranks, Google Analytics, AdWords, kissmetrics), Data Warehousing, Big Data, PPC and Portfolio
Management knowledge, as well as SAS, SASS and SQL exposure. SDLC Phases, importance of UAT (, i.e. Black Box, Alpha & Beta)
& functional Usersnap. ECM & SharePoint.
Skill Set Expansion:
• Technical/Software: ERP: JDE, SAP, Workwise, Oracle HR:ATS, ADP, Taleo, SuccessFactors CRM: Salesforce, Siebel, MS, VinSolutions,
OTHER: PeopleSoft:(CRM, HRMS, EPM, FMS), Adobe, Adobe Creative, Microsoft Office Suite proficiencies, Email and Automation,
Bloomberg System, Internet, Yardi. Working towards obtaining PMP certification. Reporting: Excel Options, Oracle and Crystal, Multiple
Database Queries
• Increasing exposure to Ecommerce and SaaS: Enterprise, Identity Protection Software (i.e. Computrace; Absolute Software- IDENTITY), Web
Site design, set up/establishment and transactions/payments, Digital and Social marketing/advertising & media. Certifications
obtained/familiar with Waterfall, Agile, and Scrum Methodologies.P2P, Full-Cycle Accounting
• Strong Skill in online graphics and artistry-creative tool proficiency. For Mobile alone : Photoshop, PS Express, PS Touch, Mextures,
Tangent, AfterLight, VSCO, Snapseed, PaintFX, DistressedFX, iColorama S, Blender, ColorSplash, Filterstorm and more.

2. • Strongest Qualities in Background and myself: Customer Service and Relations, Sales, Rapport Building, Marketing, Recruiting, Project
Management, Business Development, Team Building, Communication/Interpersonal skills, Training/Education, Strong work ethic, Willingness to
learn and grow, and quickly!, Positivity, Energy and Passion!
• Soft Skill Enhancement: Giving and Receiving feedback, Presentation Skills, Project Management, Team Training, Leadership Effectiveness,
Management, Cross-Cultural Diversity Training, Mentor Training, Departmental Education and General Manager Training
Professional Experience:
Division Sourcing Analyst – Austin / Dallas, TX February 2015 - transfer to Dallas
Robert Half Management Resources
• At Robert Half Management Resources Agency, serve as the consulting arm of the enterprise. Project/program Management,
analysis, Marketing and selling of the Organization are chiefly part of everyday activity.
• As a Resource/Sourcing Specialist, speak and reach out to candidates continually, communicate, connect, track, pre-screen, and setup
interviews, inspiring candidate/consultant opportunity! Incredibly large Customer Relation/Community focus. From an analysis
standpoint, heavily involved in market and competitive analysis, research, unemployment trends, statistics and opportunity. Managing
and interpreting this large scale data is integral for daily setup and planning.
• As Team Sourcer, responsibility is to search via multiple channels (digital, referrals, subscription based, etc.) for potentially qualified
candidates and bring them in to interview, thus delivering results and continuing to build the pipeline. Market and manage such key
Projects daily for proactive development.
Marketing Principal (CMO/Sales) – Austin, TX May 14 – continued consulting
Marcia’s Design and Field Construction, All-encompassing tasks and analysis for Start-up
• As Head of Marketing and Sales, responsible for Brand Development and Awareness. Excellent opportunity for independent thinking
and idea generation. In this lead role, not only did I bring in new accounts, (marketing via phone, print (handouts in target areas) and
digitally (subscription based, mobile opportunity, e-mail), but with a small operation I was involved with almost all Operations/aspects
of the business.
• Market company and manage projects, utilizing digital and social advertising, as well as new media. Excellent opportunity to bring
strength of skill sets to benefit growing company while expanding knowledge in new field.
• Network throughout the community and be innovative with local businesses to allow for greater target audience attraction and traffic,
industry involvement/connectivity and competitive pricing. For smaller enterprise, goal of one new client- B2B or B2C weekly.
Account Analysis and Recovery Specialist- Austin, TX Jan 12- June 14
Student Loan Corporation
• Considerably Large Project Management. Three to Four million dollar revenue base pipeline consistently maintained annually in
recovered Federal Government Debt. 80-100 calls per day outbound inbound as well. KPIs and Metrics always maintained and
exceeded.
• Develop plans, Inform, quickly build rapport internally and externally to create win-win-win situations: for the account, myself and
my team.
• Responsible for meeting specific goals monthly, consistently met and continually exceeded by executing detailed program planning.
Development input given to mentor and develop for team success. Ongoing learning: educate best practices, keep communication
lines open.
Federal Inside Analyst & Account Manager - Austin, TX April 11 - Jan 12
Dell, Inc.
• Direct liaison, responsible for internal sales and post-sales support for major accounts and Department of Defense. Maintain customer
relationships and continuous Dell high-tech product knowledge/education in order expand and prosper within large acquisition
accounts.
• Continuously improve customer loyalty by helping each account accomplish its mission and goals, through individual orders and/or
larger Project Management. Achieved 104% of Goal in Q3 (Fiscal EOY).
• Establish and build relationships within the Internal Team to bring unity and seamless customer support.
Performance/Sales Analytics Head /Region POC& PM- Dallas, Austin TX Dec 03 - Mar 11
Life Time Fitness, Inc.
• Responsible for Sales Team goals while managing Client Acquisition and Retention to continually fuel performance and growth for
profitable bottom line. Understand, maintain and nurture business/relationship needs in all life-cycle stages in order to Go-to-Market
successfully. Marketing, Sales and Network all-encompassing responsibilities for new, clean-air market- Complete Brand
Management.
• Project Management of ENTIRE Market/Team Launch; “Big Picture:” Marketing (multiple channels and platforms, including
mobile design/communication), Recruiting, all HR policies and Procedures, Systems knowledge, Ongoing Education, Learning and
Development, etc. on an ongoing basis for numerous years for teams of up to 14 for Dallas and Austin markets while meeting and
surpassing monthly goals/targets. Responsibilities additionally included cross-functional training, scheduling and payroll.
• Continue expansion of business growth through great ability to build rapport. Includes both B2C and B2B
interpersonal communication maintenance. Find various routes to market. Mass communications, via print, email
(digital), etc. for many campaigns and promotions (Subscription-based Marketing.)
• Collaborate cross-functionally with other departments to brainstorm, plan, create, and execute promotion, campaigns and events in
order to strategically further drive community engagement. Hold sessions in order to listen to customer feedback- always be insightful
as to opportunity for growth/improvement. Additionally, served in the capacity of Director/key Point-of-Contact for all Department
(11 total) initiatives involving Communications, reporting, marketing and project management for the Area Director.

3. • Track record of increasing and exceeding goals and profits consistently. Connect and determine need or desire of the customer
and execute on those objectives, providing excellent service. Areas of expertise include: Customer/Consumer Relationship
Management, Hiring/Team Development, Pipeline Growth, Account Acquisition and Expansion, Presentation, Closing
• As an individual top performer for our public company, through ongoing Project Management, Recruiting, Marketing and maintaining
Business Relationships helped deliver results in many forms, including the generation of approximately $1.7 million in revenue
annually.
Senior Financial Analyst - Dallas, TX Jan 2001 - Nov 2003
Treasury and Investor Relations - Professional Finance, Blockbuster, Inc.
• Responsible for National and International payments to major studios, research for Executive Team in preparations for Investor
Relations. Risk Management responsibilities as well.
• Presentations for domestic accounts and corporate accounts
• Statistical variance analyses for research and projects, conducted as needed.
Operations Finance
• Provided the field and management with key reporting information for weekly and period end analysis. This required
massive amounts of large scale data.
• Worked with area finance managers to create ad hoc and generate reporting and analysis.
Investor Relations
• Tracked market data as well as provided ad hoc reports and analysis for a more in depth look at market research and
competition information. Wall-Street Analyst contact. and grading discussion
• Worked in depth on company 10-Qs and the 10-K. Worked regularly with c-suite and other executive level employees.
Strategic Planning
• Financial modeling and creation of ad-hoc business models for various projects/aspects of the company, i.e. Brand
presence in the Game and Online industries. Strong communication and fact-based market insights and research.
Organizations/Local Awareness:
Active Zumba instructor. Certifications: Zumba Basic, Toning and Sentao. Volunteering time and raising funds
for awareness in many events, include the following:
• Party in Pink- raising funds and awareness for the fight against Breast Cancer
• Auggie’s Quest- raising funds and awareness for the fight against Autism
• Party in Purple- raising funds and awareness for the fight against Multiple Sclerosis
Susan G. Komen- Race for the Cure Participant – Dallas and Austin, Texas
Communities in Schools- Helped to Educate 4th
grade students in high-risk areas and homes in core class subjects, additional tutoring as well.
2 years of experience.
Education:
The University of North Texas Denton, TX Dec 2000
Degree: Bachelor of Business Administration Major: Finance (Marcomm, Economics, Statistics Support) GPA: 3.9
• Cum Laude
• President and Dean Honors
Additional online coursework for skill enhancement / continued education:
• Google Analytics Training: Using GA for Actionable Insights and metric-driven business decisions.
• Ad Words Guide, Fitting into the Broader World of Digital Marketing
• PMP Stakeholder Management
• PPC Training
• SEO: Social Media Online and Advanced Tactics and Strategy
• Scrum vs. Agile and Waterfall: Project Delivery and Management
• Management of Portfolios (MoP)- projects and programs
• Database Relationships
• Virtual Project Management- contemporary practical approach to this exciting body of knowledge
• Webinar Success Formula and Communicate & Conduct Effective Webinars
• Essential Data Analytics of SAS
• The Essential Guide to Influencing People
• Leadership Skills that Motivate and Promote Creativity
• Big Data in Cloud for E-Commerce companies.
• Statistics/Data Analysis and Probability, Descriptive and Modelling
• Master Data and Quality Management
• Databases and SQL Querying
• Time Effectiveness & Productivity Increase; Smarter Management
• Internal Communication Methods – Strategy and Tactics
• Achieve More in Less Time Using SMART Goals- increase your productivity, leadership and management
• SPSS Statistical Analysis
• Strategic Planning and Leadership
• Marketo Training: Dynamic lists, programs and campaigns
• How to Triple Sales with Email Marketing
• Solution Based Selling - Why The Game of Selling has Changed

4. • Project Management- Essential Tools and Techniques
• Product Management- Being an excellent product manager-Market Strategy and Intelligence
Instagram profile/portfolio: (Online Digital design and Edit/ MOBILE ONLY)
http://instagram.com/gkhoury