ASEAN Business Outlook Survey 2014

ASEAN Business Outlook Survey
2014
IN COOPERATION WITH:

54 ASEAN Business Outlook Survey
2014
CONTENTS
05
06 38
08 40
13 42
24 44
25 46
26 48
28 50
30
32 52
34 53
36 54
Vice President, Asia
U.S. Chamber of Commerce
Acting Executive Director
AmCham Singapore
32
34
36
38
40
42
44
46
48
50
52
53
54

2014
IMPORTANCE OF ASEAN MARKETS
More important Less important Have the same
importance
Don’t know
63% 3% 33% 1%
More important Less important Have the same
importance
Don’t know
73% 2% 24% 1%
PROFIT OUTLOOK
57%
55%
48%
39%
28%
Economic recovery
Limited growth opportunities in other regions
Improvement in infrastructure
Change in business strategy
Stable political conditions
2013 Increase 2014 Increase
Brunei Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam
66% 69%
64% 64%
37%
50%
59%
78% 78%
84% 84% 85% 85%
73% 73%
62%
89%
75%
95% 93%
100%
82%
Regional

9ASEAN Business Outlook Survey
2014
Increased Decreased Remained about the same
79% 2% 19%
Increased Decreased Remained about the same
91% 2% 7%
LOCATION OF BUSINESS EXPANSION IN ASEAN
Indonesia Vietnam Thailand Myanmar Malaysia Philippines Singapore Cambodia Laos None Brunei
49%
43%
40% 39%
31% 29%
22% 20%
13%
11%
6%
24%
Potential for business growth
Increasing market share
Economic recovery
Reasonable production costs
Stable government and political system
83%
46%
32%
30%
15%
Expand Contract Remain about the same Don’t know
Brunei
46%
9%
45%
Myanmar
100%
Philippines
82%
15%
3%
Laos
69%
25%
6%
Malaysia
75%
19%
6%
Indonesia
84%
16%
Cambodia
85%
10%
5%
Regional
73%
2%
24%
1%
Thailand
74%
2%
23%
1%
Vietnam
1%
18%
4%
77%
Singapore
1%2%
37%
60%
TRADE AND INVESTMENT IN ASEAN

2014
DIVERSIFYING OPERATIONS FROM CHINA INTO ASEAN
22%
Potential for business growth
Increasing market share
Economic recovery
Reasonable production costs
74%
50%
26%
26%
21%
20%Stable government and political system
Yes 2011 Yes 2012 Yes 2013
Regional Cambodia Indonesia Malaysia Philippines Singapore Thailand Vietnam
15%
6%
11%
23%
18%
21%
27%
9%
11%
27%
13%
21%
19%
12%
24%
34%
24%
22%21%
26%
13%
10%
21%
19%
MYANMAR
2012 2013
Regional Brunei Cambodia Indonesia Laos Malaysia Philippines Singapore Thailand Vietnam
33%
27%
37% 37%
32%
37%
35% 35%
41%
44%
35%
37%38%
30%
39%
13%
26%
55%
2012 2013
Regional Brunei Cambodia Indonesia Laos Malaysia Philippines Singapore Thailand Vietnam
35%
29%
38% 37%
75%
23%
49%
31%
52%
46%
39%
45%
50%
60%
49%
23%
31%
55%

2014
MONETARY AND RESOURCE CONSTRAINTS
Yes No
Regional Brunei Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam
15% 18%
85% 82%
20%
80%
14% 14% 10% 11%
86% 86% 90% 89%
31%
3%
69%
97%
21%
79%
25%
75%
Thailand Vietnam
14% 15%
86% 85%
23%
77%
Yes No
Regional Brunei Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore
16% 9%
84% 91%
25%
75%
12% 14%
88% 86%
25%
75%
94%
18%
82%
6%
Yes No
20% 27%
80% 73%
20%
80%
49%
64%
2%
21%
51%
36%
98%
79%
38%
62%
100%
26%
74%
22%
78%
Most Signiﬁcant Barriers to Conducting Business within ASEAN
77%
64%
6%
78% 78%
22% 22%
36%
70%
83%
30%
17%
65%
82%
94%
82%
35%
23%
86%
14%18% 18%
Yes No
IMPORTANCE OF ASEAN INTEGRATION

2014
ASEAN’S ECONOMIC BLUEPRINT
ASEAN REGIONAL AGREEMENTS
54%
46%
56%
41%
46%
59%
54%54%
62%
68%
38%
32%
55%55%
44%
53%
45%46%
64%
36%
45%
47%
Yes No
Important Neutral or Unimportant
Framework Agreement on Services
Trade Facilitation Work Program and
Strategic Plan of Customs Development
Comprehensive Investment Agreement
Trade in Goods Agreement
68% 32%
63% 37%
59% 41%
56% 44%
ASEAN ECONOMIC COMMUNITY
2016 2017 2018 2019 2020 or later
1%
6%
25%
9%
59%
Likey Neither likely nor unlikely Unlikely
52%
23%
25%
Hopes
Seamless movement of goods and
services will enable productive operations
across the ASEAN region.”
Concerns
The AEC 2015, we feel, will have enormous
and positive impact in the years following
2015, but is not well understood within our
region, let alone outside of it.”
“It will mean more investment overall and
all well run and efﬁcient businesses will
grow and prosper.”
“I worry about the ability of all countries
in ASEAN to enforce the rules and
regulations.”

2014
Yes No
Australia &
New Zealand
China India Japan Korea
45%
63%
47%
48%
47%
55%
37%
53%
52%
53%
Yes No
Australia &
New Zealand
China Korea
21%
33%
27%
79%
67%
73%
ASEAN FTAs – MANUFACTURING SECTOR UTILIZATION BY AGREEMENT
Australia & New Zealand
Australia &
New Zealand
8% 7% 6%
10%
48%
49% 48%
44% 44%
42%
43% 43%
51%
49%
8%
Not sureYes No
Australia and New Zealand:
All
Manufacturing
Electronics Consumer
goods
Food & Food
Products
Oil &
Petrochemical
Pharmaceuticals
& Medical
Machinery &
Equipment
Other
manufacturing
45%
30%
61%
52%
40%
28%
44%
53%
ASEAN FREE TRADE AGREEMENTS

2014
China
India
China:
All
Manufacturing
goods
Food & Food
Products
Oil &
Petrochemical
Pharmaceuticals
& Medical
Machinery &
Equipment
Other
manufacturing
63%
74% 74%
43%
40%
61%
78%
66%
India:
All
Manufacturing
goods
Food & Food
Products
Oil &
Petrochemical
Pharmaceuticals
& Medical
Machinery &
Equipment
Other
manufacturing
47%
35%
61%
33%
20%
61% 61%
53%
Japan
Korea
Korea:
All
Manufacturing
goods
Food & Food
Products
Oil &
Petrochemical
Pharmaceuticals
& Medical
Machinery &
Equipment
Other
manufacturing
47%
52%
57%
38%
27%
39%
50%
53%
Japan:
All
Manufacturing
goods
Food & Food
Products
Oil &
Petrochemical
Pharmaceuticals
& Medical
Machinery &
Equipment
Other
manufacturing
48%
61%
35%
52%
27%
61%
39%
53%

2014
Australia &
New Zealand
51% 51%
53%
51%
2%
14%
6%
47%
35%
43%
44% 44%
3% 3%
53%
Neutral/Not SureOpportunity Threat
THE REGIONAL COMPREHENSIVE ECONOMIC PARTNERSHIP (RCEP)
Have a neutral effectHelp Hinder
Thailand VietnamRegional Brunei Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore
39%
3%
58%
18%
82%
25%
10%
65%
39%
2%
59%
25%
12%
63%
34%
3%
63%
50%
50%
39%
61%
48%
1%
51%
35%
6%
59%
39%
61%
THE TRANS-PACIFIC PARTNERSHIP (TPP)
Not sureYes No
23%
26%
51%
18%
55%
15%
45%
40%
31%
12%
57%
19%
31%
50%
19%
25%
56%
7%
36%
57%
23%
21%
56%
22%
28%
50%
23%
31%
46%
18%
30%
52%
27%
“ASEAN +” AGREEMENTS: THREAT OR OPPORTUNITY?
Integration & Consolidation
The ability to leverage existing licenses in new countries would be paramount.
Hopefully the agreement will reduce and standardize regulations leading to a more
competitive and business friendly environment.”
Increased Investment
RCEP would reinforce our plan to increase investment in ASEAN.”
IP Protection
We hope that RCEP would offer better protection for innovators.”

2014
THE “NOODLE BOWL” EFFECT
Helpful Neutral Unhelpful Not sure
38%
35%
17%
10%
FOREIGN ACCOUNT TAX COMPLIANCE ACT (FATCA)
Not sureYes No
36%
29%
35%
37%
36%
20%
50%
30%
31%
26%
43%
25%
25%
50%
41%
25%
34%
29%
43%
28%
44%
18%
38%
32%
29%
39%
30%
39%
31%
17%
55%
28%
27%
45%
Regulatory coherence
Intellectual property protection and enforcement
Trade facilitation and logistics/supply chain
Enforceable investment rules and protection
67%
61%
53%
52%
Increased Investment in ASEAN
The TPP would strengthen the growth potential in the region, improving the risk
appetite of our bank for the region.”
Vietnam Becomes a More Attractive Location for Expansion
We would invest more production capacity in Vietnam as opposed
to other locations.”
Increased Ease of Doing Business
The agreement would allow easier expansion and structural alignment.
IP protection is key for our business.”
Helpful
It takes a lot of work, but
we are able to maximize the
benefits.”
Unhelpful
It is confusing to investors
and slows down investment
decisions.”
“As a professional services firm that advises companies
on FDI and trade issues, the more complicated
the regulatory regime the more assistance that our
potential clients will need in evaluating the impact of
these agreements.”
“It’s getting very complex and is hard to get accurate
and up-to-date information on the various agreements
to drive business decision making across ASEAN and
in Asia Pacific with the new proposed agreements.”

2014
EXPAT REQUESTS FOR RELOCATION
Yes No
90%
10%
100%
90%
10%
84% 64% 94% 93%
16% 36%
6% 7%
94%
6% 6%
92%
8%
81%
19%
94%
47%
36%
69%
44%
71%
56%
29%
64%
41%
23%
59%
77%
65%
27% 31%
43%
35%
53%
43%
57%
73%
57%
Yes No
EXPAT ASSIGNMENT SATISFACTION
Remain about the sameIncrease Decrease
61%
4%
34%
73%
80%
20%
65%
2%
33%
50%
6%
44%
72%
6%
22%
100%
67%
5%
26%
56%
4%
39%
57%
6%
37%
6%
61%
32%
27%
Not sureYes No
17%
25%
58%
18%
64%
15%
35%
50%
8%
12%
80%
13%
25%
62%
9%
47%
44%
7%
14%
79%
13%
31%
56%
15%
21%
64%
25%
31%
44%
23%
22%
55%
18%
Note: After the survey had closed, it was announced that the FATCA regulations will now be coming into place in July 2014
instead of in January 2014.

2014
EXPAT REQUESTS FOR TIME EXTENSION
78%
82%
25%
81%
83%
19% 17%18%
79%
73%
21%
27%
90%
55%
75%
74%
10%
22%
50%
45%
26%
Yes No
50%
33%
26%
53%
31%
41%
69%
59%
74%
20%
35%
80%
65%
21%
9%
47%
38%
79%
67%
43%
91%
62%
Yes No
57%
Note: Brunei is excluded from the two previous charts because too few respondents indicated that the ability to ﬁnd
space at international schools would be a signiﬁcant problem over the next one to three years.
Yes No
Regional Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam
42%
58%
50%
50%
21%
33%
58%
22%
79%
67%
42%
78%
50%
50%
70%
30%
70%
42%
58%
30%
Yes No
Regional Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam
40%
60%
50%
50%
53%
33% 38% 39%
47%
67%
62% 61%
38%
62%
40%
40%
60%
30%
70%
60%

2014
Factors Regional Brunei Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam
Availability of
low cost labor 36% 73% 65% 53% 63% 53% 43% 74% 48% 40% 59%
Availability of
raw materials 33% 55% 50% 37% 38% 38% 43% 38% 33% 35% 35%
Availability
of trained
personnel
41% 55% 55% 39% 69% 44% 71% 87% 57% 42% 43%
Corruption
(or lack of) 48% 82% 65% 80% 75% 53% 43% 59% 87% 71% 70%
Ease of moving
your products
through
customs
35% 36% 50% 45% 44% 56% 64% 44% 64% 30% 46%
Free movement
of goods within
the region
41% 36% 40% 35% 50% 47% 50% 41% 66% 40% 43%
Housing costs 39% 45% 55% 45% 44% 41% 86% 56% 71% 52% 45%
Infrastructure 48% 36% 45% 65% 63% 84% 93% 54% 89% 56% 65%
Laws &
Regulations 37% 55% 50% 65% 63% 41% 86% 46% 84% 42% 59%
Local
protectionism
(or lack of)
41% 64% 45% 43% 44% 50% 50% 46% 60% 40% 46%
New business
incentives
offered by
government
36% 45% 40% 47% 38% 44% 43% 44% 65% 42% 49%
costs
34% 36% 40% 45% 63% 53% 79% 51% 54% 51% 35%
Personal
security 69% 91% 60% 49% 63% 34% 71% 56% 93% 75% 55%
Sentiment
towards the
U.S.
64% 73% 65% 53% 44% 53% 71% 79% 73% 64% 55%
Stable
government &
political system
51% 73% 45% 37% 38% 47% 50% 62% 90% 45% 38%
Tax structure 40% 45% 45% 45% 50% 41% 57% 56% 84% 43% 57%
Neutral: the plurality is neutral or the factor is inapplicable
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2014
Increase: 10% or greater increase in satisfaction Weak Increase: Between 5% and 10% increase in satisfaction
Decrease: 10% or greater decrease in satisfaction Weak Decrease: Between 5% and 10% decrease in satisfaction
Minimal Change: the satisfaction percentage changed less than 5%.
5 year data is not available for Brunei, Cambodia, Laos, and Myanmar. Cells measure the change in those reporting
that they were satisﬁed with a given factor, not dissatisﬁed or neutral.
Factors Regional Indonesia Malaysia Philippines Singapore Thailand Vietnam
Availability of low cost labor 9% 11% 27% 12% 5% 13% 3%
Availability of raw materials 1% 4% 4% 21% 10% 2% 11%
Availability of trained personnel 0% 4% 1% 25% 7% 7% 3%
Corruption (or lack of) 8% 13% 14% 20% 2% 5% 3%
Ease of moving your products
through customs
4% 3% 17% 6% 9% 3% 1%
Free movement of goods within
the region
1% 13% 5% 12% 9% 0% 15%
Housing costs 1% 7% 16% 10% 6% 10% 2%
Infrastructure 5% 3% 27% 15% 7% 3% 4%
Laws & Regulations 1% 23% 5% 2% 5% 3% 9%
Local protectionism (or lack of) 3% 1% 7% 0% 4% 6% 16%
New business incentives offered
by government
7% 13% 8% 15% 6% 7% 32%
1% 2% 6% 9% 10% 1% 16%
Personal security 1% 5% 17% 18% 1% 2% 18%
Sentiment towards the U.S. 2% 7% 7% 18% 10% 9% 16%
Stable government & political
system
2% 25% 1% 50% 1% 5% 31%
Tax structure 6% 19% 22% 6% 4% 13% 9%
Emerging Markets
Myanmar
Project Finance
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2014
Indonesia Malaysia Myanmar Vietnam Thailand
73% 73%
64% 64%
55%
Proﬁt Outlook 2013
Increased Remain Steady Decrease
Increased Remain Steady
9%
18%
18%
82%
73%
Current Business Climate:
Importance of ASEAN Markets:
Level of Trade and Investment in ASEAN:
Business Expansion:
Proﬁt Outlook in Brunei:
Regional Responsibility
Multiple Countries Only One Country
46%
54%
Company Expansion Plans
Expand Remain about the same Contract
9%
45%
46%
Expatriate Satisfaction:
Regional Responsibility:
Primary Business Activities:
Government Agencies:
46%
18%
18%
9%
Singapore
Thailand
Indonesia
Philippines
Major Strengths Major Concerns

2014
Business Expansion:
Proﬁt Outlook in Cambodia:
Myanmar Laos Thailand Vietnam Indonesia
60%
35%
20%
15%
10%
5%
20%
5%
95%
75%
2010 2011 2012 2013
41%
28%
13%
20%
Financing Constraints:
95%
5%
5%
10%
85%
20%
10%
10%
5%
Vietnam
Thailand
Myanmar
Singapore

2014
Business Expansion:
Proﬁt Outlook in Indonesia:
Myanmar Thailand Vietnam Malaysia Philippines
39% 39% 39%
33%
22%
2%
4%
25%
2%2%
18%
78%
69%
2010 2011 2012 20132009
55%
29%
22%
13% 14%
Increased Remain Steady Decrease Not sure
63%
37%
Expand Remain about the same
16%
84%
18%
16%
14%
12%
Thailand
Singapore
Malaysia
Vietnam

2014
Business Expansion:
Proﬁt Outlook in Laos:
LAOS
Myanmar Thailand Cambodia Indonesia Laos
50%
31%
25% 25% 25%
44%
6%
13%
13%
6%
50%
31%
37%
Government Agencies
56%
44%
25%
6%
69%
38%
19%
6%
6%
Cambodia
Myanmar
Thailand
Vietnam
Contract

2014
Business Expansion:
Proﬁt Outlook in Malaysia:
Vietnam Thailand Indonesia Philippines Singapore
50%
47%
44%
31%
22%
35%
6%
6%
78%
16%
59%
2010 2011 2012 20132009
47%
15% 15%
3% 3%
31%
69%
19%
6%
75%
31%
22%
13%
6%
Singapore
Thailand
Indonesia
Philippines
Contract

2014
Business Expansion:
Proﬁt Outlook in Myanmar:
Indonesia Singapore Cambodia Laos Malaysia
43%
36%
29% 29% 29%
7%
100%
93%
Increased
14%
86%
Expand
100%
50%
14%
7%
7%
Thailand
Cambodia
Singapore
Philippines

2014
Business Expansion:
Proﬁt Outlook in the Philippines:
Indonesia Thailand Vietnam Malaysia Myanmar
33%
28%
26%
23%
18%
21%
3%
15%
5%
8%
84%
64%
2010 2011 2012 20132009
39%
10%
26%
18%
21%
Government Agencies
39%
61%
82%
15%
3%
23%
15%
13%
5%
Singapore
Thailand
Indonesia
Malaysia
Expand Remain about the same Don’t know

2014
Business Expansion:
Proﬁt Outlook in Singapore:
Indonesia Vietnam Thailand Malaysia Philippines
65%
53%
49%
43%
37%
29%
1%
5%
2%
3%
11%
85%
64%
2010 2011 2012 20132009
37%
24%
14%
17%
10%
96%
4%
61%
37%
2%
21%
20%
19%
7%
Thailand
Indonesia
Malaysia
Vietnam

2014
Business Expansion:
Proﬁt Outlook in Thailand:
Indonesia Myanmar Thailand Vietnam Cambodia
50%
47% 47%
37%
30%
25%
1%
2%
10%
89%
73%
2010 2011 2012 20132009
48%
27% 21%
16%
11%
56%
44%
75%
23%
2%
14%
13%
12%
11%
Indonesia
Philippines
Singapore
Malaysia
Government Agencies

2014
Business Expansion:
Proﬁt Outlook in Vietnam:
Vietnam Myanmar Thailand Cambodia Indonesia
58%
41%
29%
26% 26%
28%
9%
3%
1%
12%
85%
62%
2010 2011 2012 20132009
47%
30%
19%
39%
25%
26%
74%
78%
18%
4%
17%
12%
7%
7%
Singapore
Thailand
Malaysia
Indonesia

2014
Country of Responsibility
Only ONE
country
44% 55% 95% 63% 56% 31% 86% 62% 4% 44% 74%
Multiple
countries
56% 45% 5% 37% 44% 69% 14% 38% 96% 56% 26%
Primary Activities
Services 53% 46% 65% 35% 63% 34% 86% 62% 65% 51% 42%
Manufacturing 32% 36% 20% 41% 25% 31% 7% 20% 24% 35% 51%
Other 15% 18% 15% 24% 12% 35% 7% 18% 11% 14% 7%
Size of Workforce (Number of Employees)*
Below 50 29% 64% 35% 14% 44% 31% 64% 13% 32% 28% 28%
50 to < 500 39% 18% 40% 45% 31% 31% 7% 51% 37% 37% 51%
500 to <1,000 9% 0% 10% 15% 6% 19% 0% 10% 7% 11% 4%
1000 to<1,500 6% 0% 5% 8% 0% 6% 7% 10% 4% 7% 4%
1500 to<2,000 2% 0% 0% 8% 0% 0% 0% 0% 2% 4% 2%
2000 or above 13% 18% 5% 10% 19% 13% 22% 13% 17% 11% 7%
2013 Turnover in Response Country (US$)*
Below $1
million
15% 18% 30% 6% 44% 6% 57% 15% 14% 11% 14%
$1 - <$49
million
45% 55% 55% 43% 25% 44% 36% 49% 44% 44% 51%
$50 - <$99
million
11% 9% 5% 16% 13% 3% 7% 8% 12% 11% 10%
$100 - <$499
million
14% 18% 5% 19% 6% 28% 0% 20% 11% 17% 9%
$500 - <$999
million
2% 0% 0% 2% 0% 3% 0% 5% 1% 3% 0%
$1 billion or
above
7% 0% 0% 10% 0% 16% 0% 0% 8% 11% 3%
Percentage of Global Turnover Represented in Response Location
Less than 5% 55% 82% 45% 61% 50% 53% 57% 59% 56% 51% 52%
5% - <25% 22% 0% 15% 25% 19% 22% 29% 23% 24% 20% 20%
25% - <50% 7% 9% 5% 10% 0% 16% 0% 2% 7% 10% 6%
50% - <75% 3% 0% 0% 4% 12% 3% 7% 3% 1% 3% 3%
75% - <100% 4% 0% 0% 0% 0% 0% 0% 0% 4% 8% 12%
100% 9% 9% 35% 0% 19% 6% 7% 13% 8% 8% 7%
Percentage of ASEAN Turnover Represented in Response Location
Less than 5% 21% 46% 35% 16% 37% 3% 50% 26% 20% 13% 25%
5% - <25% 33% 45% 20% 49% 19% 31% 22% 25% 34% 25% 42%
25% - <50% 15% 0% 5% 21% 6% 25% 7% 10% 15% 23% 11%
50% - <75% 9% 0% 5% 2% 13% 22% 0% 8% 10% 13% 3%
75%-<100% 7% 0% 0% 2% 6% 9% 7% 8% 7% 10% 7%
100% 15% 9% 35% 10% 19% 10% 14% 23% 14% 16% 12%
Length of Membership*
Less than 2yrs 2% 5% 0% 3% 0% 5% 0% 0%
2 yrs to
< 5 yrs
8% 0% 2% 3% 5% 10% 8% 12%
5 yrs to
< 10 yrs
14% 10% 2% 28% 23% 10% 10% 28%
10 yrs to
< 20 yrs
31% 40% 33% 28% 33% 27% 37% 30%
20 yrs or
longer
45% 45% 63% 38% 39% 48% 45% 30%

ASEAN Business Outlook Survey 2014

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ASEAN Business Outlook Survey 2014