The document provides 10 tips for engaging fans on Facebook. Tip 1 discusses focusing Facebook content on familiar imagery and messaging for target audiences while also including new content. Tip 2 recommends leveraging existing brand assets like archival photos in social media campaigns. Tip 3 suggests "gating" Facebook tabs and content to drive fans to like the brand's page. Tip 4 stresses the importance of keeping Facebook content fresh to encourage return visits. Tip 5 discusses using limited-time promotions, contests and sweepstakes on Facebook to motivate user actions.