The term “Brand Activation” is getting a lot of buzz these days. But what is a “Digital Brand Activation”? And, how can it help digital marketers get great bang for the low-risk buck? This quick overview will show you. http://www.ima314.com/ http://www.ima314.com/digital-brand-activation/

1. Level: Public ©2016, IMA
DIGITAL BRAND ACTIVATION
an overview
This presentation prepared for:
September 6, 2016

2. WHY DIGITAL INBOUND?
54%
more leads are generated by
inbound tactics than by outbound.
HubSpot

3. 81%
of B2C consumers conduct online research
before they make a purchase decision.
Shopify
WHY DIGITAL INBOUND?

4. 94%
of B2B consumers conduct online research
before they make a purchase decision.
Acquity Group
WHY DIGITAL INBOUND?

5. What is it?
A fast-launch online campaign that drives
immediate sales/leads …
through deep-level audience
engagement and specific action prompts.
DIGITAL BRAND ACTIVATION (DBA)

6. High-level strategic view:
AdWords + Display
DIGITAL BRAND ACTIVATION (DBA)

7. > First, we identify all of your target audience’s active, relevant search, and
leverage text & display ads to drive it to a campaign-specific landing page
AdWords + Display
DIGITAL BRAND ACTIVATION (DBA)

8. DIGITAL BRAND ACTIVATION (DBA)
> Next, relevant social-media channels are tapped to find all the prospects
with “passive” (but likely) interest, to whom we can serve up your message

9. DIGITAL BRAND ACTIVATION (DBA)
> Bloggers, and other “influencers,” are then leveraged to promote your
campaign, with email — to new and existing lists — providing extra traffic

10. AdWords + Display
DIGITAL BRAND ACTIVATION (DBA)
> These surgically targeted sources drive traffic to
your landing page — accessible on any device —
many of which result in immediate leads or sales …

11. DIGITAL BRAND ACTIVATION (DBA)
> … and, secondarily, those leads/sales are encouraged
to spread the word to friends and family via social
media, email and blogs — creating a “ripple effect”*
*All of which is free ancillary exposure

12. The benefits:
• Immediate results (awareness, lead-gen, sales)
• Quick set-up and launch (within weeks, typically)
• Real-time performance measurement
• Continuous campaign optimization
• Strong, quantifiable return on investment (ROI)
DIGITAL BRAND ACTIVATION (DBA)

13. You can create one in just 4 steps:
1. Identify your target audience
(via search and social media activity)
2. Plug-in the Digital Brand Activation strategy
3. Develop the campaign theme + creative
4. Launch the campaign
DIGITAL BRAND ACTIVATION (DBA)

14. #SPEAKSOFTLY
For more on creating a DBA:
ima314.com
info@ima314.com