Ruby Rhod's Guide to Local Search Reporting
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presented at the Whitespark Local Search Summit on September 30, 2021
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Ruby Rhod's Guide to Local Search Reporting
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- 113. 113 1. Planet of the Apes - 1968 2. Marooned - 1969 3. Beneath the Planet of the Apes - 1970 4. Escape from the Planet of the Apes - 1971 5. Conquest of the Planet of the Apes - 1972 6. Battle for the Planet of the Apes - 1973 7. Dark Star - 1974 8. Death Race 2000 - 1975 9. Logan's Run - 1976 10.Close Encounters of the Third Kind - 1977 11.Star Wars - 1977 12.Invasion of the Body Snatchers - 1978 13.Alien - 1979 14.Star Trek: The Motion Picture - 1979 15.Flash Gordon - 1980 16.The Empire Strikes Back - 1980 17.Mad Max 2: The Road Warrior - 1981 18.Scanners - 1981 19.Blade Runner - 1982 20.E.T. – The Extra Terrestrial - 1982 21.Star Trek II: The Wrath of Kahn - 1982 22.Tron - 1982 23.Return of the Jedi - 1983 24.Dune - 1984 25.Ghostbusters - 1984 26.The Last Starfighter - 1984 27.Star Trek III: The Search for Spock - 1984 28.The Terminator - 1984 29.Back to the Future - 1985 30.Enemy Mine - 1985 31.Aliens - 1986 32.Little Shop of Horrors - 1986 33.Star Trek IV: The Voyage Home - 1986 34.Predator - 1987 35.Robocop - 1987 36.Spaceballs - 1987 37.They Live - 1988 38.Back to the Future Part II - 1989 39.Bill & Ted's Excellent Adventure - 1989 40.Star Trek V: The Final Frontier - 1989 41.Total Recall - 1990 42.Star Trek VI: The Undiscovered Country - 1991 43.Terminator 2: Judgement Day - 1991 44.Memoirs of an Invisible Man - 1992 45.Jurassic Park - 1993 46.Star Trek: Generations - 1994 47.12 Monkeys - 1995 48.Independence Day - 1996 49.Star Trek: First Contact - 1996 50.Contact - 1997 51.Event Horizon - 1997 52.The Fifth Element - 1997 53.Gattaca - 1997 54.Starship Troopers - 1997 55.Star Trek: Insurrection - 1998 56.The X-Files - 1998 57.Galaxy Quest - 1999 58.eXistenZ - 1999 59.The Matrix - 1999
- 114. 114 60.Star Wars Episode I: The Phantom Menace - 1999 61.Battlefield: Earth - 2000 62.Pitch Black - 2000 63.AI: Artificial Intelligence - 2001 64.Donnie Darko - 2001 65.Planet of the Apes - 2001 66.Signs - 2002 67.Star Wars Episode II: Attack of the Clones - 2002 68.Star Trek: Nemesis - 2002 69.The Matrix Reloaded - 2003 70.I, Robot - 2004 71.Serenity - 2005 72.Star Wars Episode III: Revenge of the Sith - 2005 73.Idiocracy - 2006 74.Transformers - 2007 75.WALL-E - 2008 76.Splice - 2009 77.Star Trek - 2009 78.Tron: Legacy - 2010 79.Attack the Block - 2011 80.Rise of the Planet of the Apes - 2011 81.Looper - 2012 82.Ender’s Game - 2013 83.Star Trek Into Darkness - 2013 84.Dawn of the Planet of the Apes - 2014 85.Edge of Tomorrow - 2014 86.Ex Machina - 2015 87.Star Wars: The Force Awakens - 2015 88.Tomorrowland - 2015 89.Star Trek Beyond - 2016 90.Star Wars: Rogue One - 2016 91.Blade Runner 2049 - 2017 92.Star Wars: The Last Jedi - 2017 93.War for the Planet of the Apes - 2017 94.Ready Player One - 2018 95.Solo: A Star Wars Story - 2018 96.Alita: Battle Angel - 2019 97.Star Wars: The Rise of Skywalker - 2019 98.Sputnik - 2020 99.Psycho Goreman - 2021
Notas do Editor
- Are you here cause you need a hand with reporting? Lots of agencies think their reports are >>>>>>
- Totally excellent… but in reality >>>>
- Clients just look at them confused >>>>
- You can’t just coast along with crappy reports, cause if you try >>>>
- You just blend into the background noise. And when you blend into the background >>>>
- You’re virtually invisible to your clients. There’s simply no value. But I don’t want you to>>>
- Lose your head… I’m here to help make your reports awesome, so they don’t look like >>>
- The giant pile of crap that most agencies try to pass off as reports.
- So instead, your reports will tell an amazing story with data
- MOST of you
- So we need to deliver better reports to gain clients’ trust
- Tie in less inventory to less sales-focused traffic Talk about service/parts
- How it’s calculated Drive to call = high bounce rate
- Like bounce = low could be good
- Same thing
- What about repeat visitors that convert on later visits?
- Doesn’t mean squat
- Maybe important, but not as report content
- Doesn’t tie to bottom line Rank trackers aren’t accurate, don’t reflect real world location/proximity signals Diff users see diff results
- Grid searches too Good for internal use, too confusing for clients
- Client spent $$$ for your solution – report needs to show that was well spent
- No proof of roi
- Almost as bad as rankings only Doesn’t speak to anything with organic results or what people do on your site
- This means nothing