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Pointcast Mobile Connector


Let Interactive Display
Talk To Mobile

Jacqueline Chong

CMO | GreenTomato
Mobile Apps Developers increasingly looking
for a technology that helps them solve




communication problem between mobile
and other interactive devices
We demand a contactless communication method
that is best to be:


!
allows interaction between smartphones with
different emitter sources

Mobile Devices
POS Kiosk

Multimedia Content

Physical Space
What is
MOBILE CONNECTOR

Why it works?
1. Pointcast relies on high frequency sound signal
Front

Transmission Distance : 2cm - 25m !
Optimal Distance : 12m!
Left

Right

!

High frequency sound signal:
> 20,000Hz
12m

24m
2. the norm that users are using mobile

applications on smartphones
A patented way of device communication,


Pointcast Mobile Connector consists of 3 components:
1. Signal Emitter

EMITTER

3. Receiver plug-in
software for iOS and
Android mobile apps

2. Encrypted HighFrequency Signal

+

Patent Number: HK12102426.4, HK11110370.6,
HK11112030.4, HK12102427.5 // Patent Country: Hong Kong

Patent Number: CN202615784U, CN102595315A,
CN202617290U // Patent Country: China

RECEIVER
HOW POINTCAST WORKS
IN REAL LIFE
Pointcast used in Orbis Moonwalker
Our Solution
Pointcast emitter!
installed in each checkpoint

no need to tap or any complicated!
instruction, stamp is automatically!
collected on the participant’s phone

when arriving at each checkpoint,!
participants open the app

the app detects the Pointcast!
signal from the emitter
Pointcast used in the CocaCola Summer TVC
and YouTube campaign
Pointcast signal is embedded!
directly inside the video, played!
on television and YouTube

viewers get the lucky draw stamps!
at specific points when signal emitted !
from the TV commercial

when viewers see the TVC,!
they open the app at once

the app detects the Pointcast!
signal from the video
Applications is limitless

point
of sales
kiosk

physical	

space

interactiv
e display

other
mobile
devices
POINTCAST MOBILE CONNECTOR 

made available to other developer partners
An affordable licensing model

Pointcast Signal 	

in Wave file

+

Pointcast
software
development kit
(SDK) for
developers to
plug in their
mobile
application

=

enabled!
mobile app
Over 100 developers signed up
Pointcase is now working with Cisco, as complimentary
technology to their wifi triangulation, to make indoor
navigation more relevant and delivery of message more accurate
Launched in Q3 of 2012

What POINTCAST has achieved
Over 10 Successful Commercial Campaigns
Over 3M worth of PR exposure
Grand Award in the category of Best Mobile App
started in 2003

We started as a small team in Hong Kong and Guangzhou, creating VAS to mobile operators
located in 5 regional offices, HK as the headquarter
160+ professionals
100+ Industrial Awards
500+ mobile apps and services
Newspapers & Magazines

Retails and Malls

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Pointcast intro

  • 1. Pointcast Mobile Connector Let Interactive Display Talk To Mobile Jacqueline Chong CMO | GreenTomato
  • 2. Mobile Apps Developers increasingly looking for a technology that helps them solve communication problem between mobile and other interactive devices
  • 3. We demand a contactless communication method that is best to be: ! allows interaction between smartphones with different emitter sources Mobile Devices POS Kiosk Multimedia Content Physical Space
  • 5. 1. Pointcast relies on high frequency sound signal Front Transmission Distance : 2cm - 25m ! Optimal Distance : 12m! Left Right ! High frequency sound signal: > 20,000Hz 12m 24m
  • 6. 2. the norm that users are using mobile applications on smartphones
  • 7. A patented way of device communication, Pointcast Mobile Connector consists of 3 components: 1. Signal Emitter EMITTER 3. Receiver plug-in software for iOS and Android mobile apps 2. Encrypted HighFrequency Signal + Patent Number: HK12102426.4, HK11110370.6, HK11112030.4, HK12102427.5 // Patent Country: Hong Kong Patent Number: CN202615784U, CN102595315A, CN202617290U // Patent Country: China RECEIVER
  • 9. Pointcast used in Orbis Moonwalker
  • 11. Pointcast emitter! installed in each checkpoint no need to tap or any complicated! instruction, stamp is automatically! collected on the participant’s phone when arriving at each checkpoint,! participants open the app the app detects the Pointcast! signal from the emitter
  • 12. Pointcast used in the CocaCola Summer TVC and YouTube campaign
  • 13. Pointcast signal is embedded! directly inside the video, played! on television and YouTube viewers get the lucky draw stamps! at specific points when signal emitted ! from the TV commercial when viewers see the TVC,! they open the app at once the app detects the Pointcast! signal from the video
  • 14. Applications is limitless point of sales kiosk physical space interactiv e display other mobile devices
  • 15. POINTCAST MOBILE CONNECTOR made available to other developer partners
  • 16. An affordable licensing model Pointcast Signal in Wave file + Pointcast software development kit (SDK) for developers to plug in their mobile application = enabled! mobile app
  • 17. Over 100 developers signed up
  • 18. Pointcase is now working with Cisco, as complimentary technology to their wifi triangulation, to make indoor navigation more relevant and delivery of message more accurate
  • 19. Launched in Q3 of 2012 What POINTCAST has achieved
  • 20. Over 10 Successful Commercial Campaigns
  • 21. Over 3M worth of PR exposure
  • 22. Grand Award in the category of Best Mobile App
  • 23. started in 2003 We started as a small team in Hong Kong and Guangzhou, creating VAS to mobile operators
  • 24. located in 5 regional offices, HK as the headquarter
  • 27. 500+ mobile apps and services Newspapers & Magazines Retails and Malls