Jonathan Niessen about "Online entrepreneurship and climate protection?"

2. • Climate change: a problem for the environment and
people
• Most people want to engage in protecting the
climate!
• Often they lack time, money and knowledge…

3. • Climate protection: avoiding - reducing -
compensating
 Support climate protection in everyday life with 2
clicks when doing online shopping

4. • A website with a shop-search
engine
• A browser extension will remind
you automatically
• Automated commission handling

5. Users go shopping -
(almost) as usual via
iGreenit - in over 500
partner shops.
iGreenit receives a
commission of about 5% of
the purchase value by the
partner shops
80% of this commmission will
be donated to atmosfair and
invested in CO2 reduction

6. • 80% of Germans see climate change as a severe
problem, 53% are already taking some action (Eurobarometer).
• 42 Mio. people in Germany buy online for about 40
bill. Euro a year(Statistische Bundesamt).
• This mass market is the target group!

7. 1 active user buys Ø for €100/month1 online.
 Ø €5 commission= €4 donation to atmosfair
 Ø €48 donation/year, €12 revenue for iGreenit
10.000 active users would generate yearly:
€480.000 donations for atmosfair and €120.000
revenue for iGreenit 1empirical value

8. iGreenit Carrotshop bioddicted Offsetmy (UK) Gocarbonneutral (UK)
charitable Yes No No No No
good usability Yes Yes No No No
successful - €2000 /y No - -
acknowledged
partner
Yes No Yes No No
number of shops >500 <30 <80
Percent as donation 80% 100% progressive not clear Ca. 40%

9. GET NEUTRAL wegree ECOSIA

10. • Simple and free
• Technical know how/automated handling
• No Log-in
• Big selection of partner shops
• Not for profit

11. • Media partnerships
• Social media campaigns
• SEO
• Events
• GoogleAds

12. YOU?

13. • Knowledge transfer
• Project selection by users
• Personal CO2-footprint of users
• Internationalization
• Offline market access through pay back cards

14. • Feedback on idea and prototype
• Funding via foundations
• Media partnerships
• Built website
• Outreach

15. Thank you!

16. Benjamin – Business Lead
Frank – Product Lead
Alice - Design
David – Business Development & Sales
Gebhard – Backendentwickler
Jonathan – Project Manager

17. Get to know us
Jonathan Niessen
0179-9116422
jonathan.niessen@boost-project.com
Boost Engagement FBX
gemeinnützige GmbH
Kurfürstenstr. 114
10787 Berlin
boost ist eine gemeinnützige GmbH
mit Sitz in Berlin
www.boost-project.com
www.facebook.com/boost.project

18. • http://www.klimanavigator.de/dossier/artikel/037412/ind
ex.php
• http://ec.europa.eu/public_opinion/archives/ebs/ebs_372
_en.pdf
• http://bioddicted.de/
• http://www.carrotshop.org/
• http://www.gocarbonfree.com/offsetcarbon/
• http://www.co2cut.com
• http://www.offsetmy.co.uk/
• http://bioddicted.de/
• http://www.ecosia.org/
• http://www.get-neutral.com/
Pictures:
CC BY-SA: Sean Winters
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