Grayson Meeks' breakdown of his goals and entry into the Entertainment Business and Film industry. It was created as a project for my Personal Branding class at Full Sail University

1. PERSONAL BRAND EXPLORATION
Grayson H. Meeks
Project & Portfolio I: Week 1
April 12, 2021

2. My name's Grayson Meeks. I was born in Virginia
and raised on the outskirts of New York City as the
middle child in a family of three kids. Since my early
days, I've embraced story-telling and was always
writing books or imagining grand-scale stories with
my stuffed animals and toys. I believe a person's
imagination and creativity is their best aspect and
with these two skills, you can get anywhere in life. I
also think stories allow for a better understanding
and greater empathy for the world and people
around us. My core values are instilled in me by my
great parents, who taught me to work hard, do my
best, and use my failures as a cornerstone for my
success
IDENTITY

3. PROFESSION
Potential Job Titles:
• Executive Producer
• Associate Producer
• Media Programming Director
CREATOR ARCHETYPE - Classified as a
creator brand archetype, I go about my
work in obviously creative ways. My skills
include being talented, vibrant, and
innovative. My goal is to create physical
examples of my visions through honing my
skills, expressing myself, and promoting
individuality.
Producer/Director for the Film & Television Industry

4. • DEMOGRAPHICS: 60% Male, 25-35 years
old, Predominately White, Married,
College Educated, Located on West Coast
United States.
• PSYCHOGRAPHICS: Enjoys leisurely social
media platforms such as TikTok. Likes
coffee and cafes, as well as movies and
TV. They're also well informed in today's
media and pop culture.
• IDEAL AUDIENCE MEMBERS: Kevin Driscoll,
Vice President, Program Management
(Hulu), Alyssa Cooper, Senior Vice
President, Original Programming (Walt
Disney Company), Kari Rosenberg,
Director of Development (Marvel
Entertainment)
Recruiters and Hiring Managers at Hulu, Disney, HBO,
NBCUniversal
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Obtain an entry-level position at Marvel Studios.
‣ Connect with, and send a follow-up promotional
email to, 25 Marvel Studios team members on
LinkedIn by December 31, 2022.
Mid Term: (2027)
• Executive Produce a commercially successful television series
aimed at carving itself a niche in pop-culture history.
‣ Put together and release a series that's critically
acclaimed and maintains minimum of 4 weeks in the
top ten Nielsen ratings.
Long Term: (2042)
• Form my own production company that crafts avant-garde
productions and aids in the next generation of film makers.
‣ Save a total of $500,000, acquire production green
lights for one series, and secure contracts with 1-2
streaming services or networks by December 31,
2041

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft 360 91%
Problem-Solving 67%
Critical Thinking 65%
Leadership 72%
SOFT
HARD
Adobe Creative Cloud 65%
Adobe Audition 45%
Critical Thinking 80%
Speaking 80%
SOFT
HARD

7. I help streaming services and networks
create high-quality productions by
implementing the best technology and
story-telling methods of modern day.
PROMISE

8. CREDENTIALS
Work Experience:
• Background actor on various projects such
as Spider-Man: No Way Home, Day Shift,
Shazam 2
• Spent summer working as a production
intern at Reda Productions, an
internationally accredited producer on non-
scripted television
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2022)
Leadership:
• 3 years led a team that operated one of
the highest ranking Chick-Fil-A's on the east
coast.

9. COMPETITION
Daniel Chalifour
Industry Experience:
• Business Solutions Intern at
Digitacel Group
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
• Business Administration, Management and
Operations, at Western University
Leadership Experience:
• Does not include leadership experience on profile.
Skills and Proficiencies:
• Audio Engineering - 1 Endorsement
• Audio Recording - 1 Endorsement
Grayson Meeks
Overall Online Presence:
• Less than 100 connections, banner image blank, no
headshot, minimally detailed, no published articles,
no activity, no custom URL
• Grade: Poor, 13 out of 100
Industry Experience:
• Production Intern for Reda
Productions
• Background work for various big
budget films
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• 3 years led a team at Chick-Fil-A
Skills and Proficiencies:
• Microsoft 360 - 0 Endorsements
• Adobe Premier - 0 Endorsments
• Critical Thinking - 0 Endorsements
Overall Online Presence:
• 8 connections, no customized banner, minimally
professional headshot, semi-detailed profile, no
published articles, and activity, no customized URL
• Grade: Poor, 37 out of 100

10. COMPETITION
McKenzie O'Conner
Noteworthy Experience:
• TLC Assistant
• VIP / Media Check-In at Blues and Grooves Music
Festival
Grayson Meeks
Industry Experience:
• Production Coordinator, Walt Disney
Company
• Event Production Coordinator,
Incentive Concepts
Education:
• Entertainment Business, B.S . At Full Sail university
Skills and Proficiencies:
• Management- 3 endorsements
• Customer Service - 3 endorsements
• Marketing- 9 endorsements
Overall Online Presence:
• 500+ connections, no customized banner, very
professional, significantly detailed, no published
articles, no activity on social media, no customized
URL
• Grade: Average, 57 out of 100
Industry Experience:
• Production Intern for Reda
Productions
• Background work for various big
budget films
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• 3 years led a team at Chick-Fil-A
Skills and Proficiencies:
• Microsoft 360 - 0 Endorsements
• Adobe Premier - 0 Endorsments
• Critical Thinking - 0 Endorsements
Overall Online Presence:
• 8 connections, no customized banner, minimally
professional headshot, semi-detailed profile, no
published articles, and activity, no customized URL
• Grade: Poor, 37 out of 100

11. BRAND POSITION
Crafting unique and spectacular stories with
cornerstones that are formed from the depth
of characters and their humanity.
GRAYSON “HUNTER” MEEKS

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sundance Film Festival
‣ 01/28 - 02/03 | Park City, Utah, Salt Lake City
• Florida Film Festival
‣ 04/10 - 04/22 | Winter Park & Maitland, FL
• Atlanta Film Festival
‣ 04/22 - 05/02 | Atlanta, GA
Digital Marketing
• Primary Content: I will create a social media platform, vlogging my
experience as I explore and enter the film and tv side of the
entertainment industry. Created on Instagram and followed daily.
• Primary Tools: Instagram and TikTok - promote vlog through
TikTok's algorithm; LinkedIn - network with entertainment
professionals and create more professional posts detailing my
journey.
• Website:The Full Sail digital portfolio site will be used as a host for
all my projects I am proud to showcase. My social media
platforms will also promote the portfolio.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a senior-level or well experienced producer
who is committed to the art before the business side
of television and film. December 2022.
Formal Education
• Complete Entertainment Business, B.S. by 2022
Technical Skills
• Complete Adobe Premier Certification -Adobe,
December 2021
• Complete Adobe Creative Cloud Certification -
organization name, December 2021
• Complete Adobe Audition Certification- Adobe,
December 2021
Soft Skills
• Leadership course - masterclassmanagement.com,
July 2021
• Critical Thinking - omasterclass.com, June 2021
• Speaking - Lynda.com, August 2021

14. Grayson Meeks
The film/television industry has reached a new era thanks
to the multitude of streaming platforms and networks. With
this increase in demand for content, can also come a decrease in
quality. I'm here to fix this. I will aide in guiding TV and Film into a new golden age built off of
quality and story. I've been creating stories since I was a kid, and I don't plan on stopping
now as an adult. I'm more invested in storytelling more than I've ever been. I plan on
expanding my horizons and I've already worked on films that are some of the highest quality
in the industry, such as Marvel's Spider-Man: No Way Home
“

15. REFERENCES
Hulu. (N.d). People [LinkedIn page]. LinkedIn. Retrieved
April 12, 2021, from https://www.linkedin.com/company/
hulu/
McKenizie O'Connor. (N.d). Home [LinkedIn page].
LinkedIn. Retrieved April 12, 2021, from https://
www.linkedin.com/in/mckenzieoconnor/
Daniel Chalifour. (N.d). Home [LinkedIn page]. LinkedIn.
Retrieved April 12, 2021, from https://www.linkedin.com/in/
daniel-chalifour-9bb52a97/
Atlanta Film Festival. (n.d.). https://
www.atlantafilmfestival.com/.
Florida Film Festival. (2021, April 10). https://
www.floridafilmfestival.com/.
Kim, L. (2015, November 9). 9 Places to Learn Leadership Skills
for Free. Inc.com. https://www.inc.com/larry-kim/9-places-
to-learn-leadership-skills-for-free.html.
MasterClass. (n.d.). https://www.masterclass.com/library-search.
ONET. (n.d.). Summary Report for: 27-2012.00 - Producers and
Directors. O*NET OnLine. https://www.onetonline.org/
link/summary/27-2012.00.
Putnam, K. (2019, May 22). Brand Quiz - Kaye Putnam:
Psychology Driven Brand Strategist. Kaye Putnam |
Psychology Driven Brand Strategist. https://
www.kayeputnam.com/brandality-quiz/.